Audiencerate

Audiencerate operates a B2B software model centred on collecting, unifying, segmenting, and activating customer and audience data for marketing and programmatic use cases. It creates value by helping organisations make first-party data usable across advertising channels while maintaining compliance controls. The company sits between CRM/data sources and downstream media buying platforms, enabling both data management and monetisable activation.

Audiencerate is a UK-based B2B software company focused on first-party data management, audience activation, and programmatic data onboarding. Its main products are a privacy-first marketing data platform and a data onboarding solution that help marketers, agencies, publishers, and ad operations teams unify customer data, segment audiences, and activate them into advertising environments such as DV360. The company positions itself around regulatory compliance, first-party data utility, and activation transparency.

The business generates revenue through a mix of subscription software and usage-aligned fees. Its CDP-style platform is sold as a SaaS product with tiered plans and quote-based pricing, while its onboarding product appears to monetise through upload fees and activation-linked revenue sharing. Customers are business users managing audience data and paid media execution rather than end consumers.