Audiencerate

Onetag Appoints Filippo Gramigna as COO for Global Growth

Onetag named Filippo Gramigna as chief operating officer to drive international commercial growth. Gramigna will oversee the company’s global commercial operations, including demand and supply sales, customer success, marketing and partnerships. With more than 20 years in digital media, programmatic advertising, and data management, he previously held senior leadership roles at Audiencerate, Lenovo, Adform, and Widespace (now part of Azerion). In his new role, he will lead expansion efforts and strategic partnerships to scale the platform’s programmatic ecosystem. Gramigna notes that growth comes from continuous product and service improvements and selective partnerships, while Onetag founder and CEO Daniel Pirchio welcomes him as a key contributor to the next growth phase. The company describes itself as a global independent programmatic platform and aims to expand its international footprint under Gramigna’s leadership.

Audiencerate & Equativ Partner to Deliver Market-Leading Addressable Advertising - ExchangeWire.com

Audiencerate and Equativ announced a partnership to deliver market-leading addressable advertising by integrating Audiencerate’s data with Equativ’s Buyer Connect platform. The collaboration enables buy-side clients and data owners to layer Audiencerate audience segments across premium publisher inventory, enhancing targeting and optimization capabilities to improve campaign performance at scale. Data owners can onboard, market, and monetize their data via the integration with Equativ and other DSPs/SSPs, supported by a direct data bridge that speeds onboarding and activation for programmatic campaigns. The solution emphasizes privacy compliance, with audits of GDPR, CCPA, and TCF 2.0, and data encryption throughout. Quotes from Alvaro Megias (Audiencerate) and Sara Weber (Equativ) underscore transparency, addressability, reliability, and scalability as core benefits of the partnership.

Pubmatic speist mit Audiencerate mehr Daten in private Marktplätze ein

Pubmatic is expanding its Audience Encore ecosystem by integrating the Italian data specialist Audiencerate, enabling private marketplaces (PMPs) to access broader audience segments. The collaboration centers on leveraging Audiencerate’s targeting data within PMPs across Europe, as programmatic deals increasingly occur behind closed doors. Audience Encore lets publishers build PMPs and sell inventory with their first-party data, while Audiencerate’s datasets are enriched with external partners. Audiencerate operates under Milano Ventures and has a history of collaboration with Google; it also enriches audiences via Adform, Eyeota, Lotame, and Zeotap. The new data will be available in Germany, the United Kingdom, Italy, Spain, Sweden, and the broader Nordic region across all channels, including Connected TV. Ekkehardt Schlottbohm, Pubmatic Regional VP for Central and Northern Europe, emphasizes that combining Audiencerate target groups with Pubmatic’s reach and inventory quality can significantly improve reach and audience addressability for omnichannel campaigns.