Audiencerate
Privacy-first first-party data activation and onboarding platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Audiencerate Ltd
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United Kingdom
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- audiencerate.com
What Audiencerate does
Audiencerate operates a B2B software model centred on collecting, unifying, segmenting, and activating customer and audience data for marketing and programmatic use cases. It creates value by helping organisations make first-party data usable across advertising channels while maintaining compliance controls. The company sits between CRM/data sources and downstream media buying platforms, enabling both data management and monetisable activation.
Category differentiation
Audiencerate is a B2B first-party data activation and onboarding software provider, not a media owner, ad network, or consumer app. It is closer to a CDP and identity onboarding vendor than to a full-service agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Audiencerate is a UK-based B2B software company focused on first-party data management, audience activation, and programmatic data onboarding. Its main products are a privacy-first marketing data platform and a data onboarding solution that help marketers, agencies, publishers, and ad operations teams unify customer data, segment audiences, and activate them into advertising environments such as DV360. The company positions itself around regulatory compliance, first-party data utility, and activation transparency. The business generates revenue through a mix of subscription software and usage-aligned fees. Its CDP-style platform is sold as a SaaS product with tiered plans and quote-based pricing, while its onboarding product monetises through upload fees and activation-linked revenue sharing. Customers are business users managing audience data and paid media execution rather than end consumers.
Business model & monetisation
Audiencerate uses a hybrid monetisation model. The marketing data platform is sold on a SaaS basis through tiered, quote-led subscriptions with differentiated features, seats, integrations, and support. The data onboarding product uses a usage- and performance-aligned model, combining low upload fees with activation- or revenue-linked charges, supported by reporting and transparent fee structures.
- Marketing data platform subscriptions
- Software Subscription
- Data onboarding upload fees
- Pay-per-Use
- Activation-linked revenue share
- Percentage Take-Rate
- Premium support or onboarding services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Audiencerate LTD
IAB vendor record: 742
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 5
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Audiencerate
What is Audiencerate?
Audiencerate is a UK-based B2B platform for first-party data management, audience activation, and programmatic data onboarding.
Who uses Audiencerate?
Its users include enterprise marketers, agencies, data teams, advertisers, publishers, and ad operations teams that need compliant audience activation.
How does Audiencerate make money?
It makes money through SaaS subscriptions for its marketing data platform and usage- or activation-linked fees for its onboarding services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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