dataXtrade
dataXtrade is a programmatic audience data platform for identity, segmentation and activation.
Analyst Perspective
dataXtrade is a German AdTech company that operates a proprietary audience data and activation platform for programmatic advertising. Its core offer combines a data management platform, audience exchange, automated profile delivery and audience modelling tools. The platform unifies identifiers into a Universal ID, ingests first-party and partner data, creates audience segments and distributes those segments into DSPs and SSPs for campaign activation across web, in-app and connected TV environments. The business serves advertisers, media agencies and programmatic media teams rather than end consumers. It makes money by licensing and activating audience data, charging for software access and infrastructure, and monetising usage-based data delivery and modelling tied to campaign scale and integrations. The company is positioned as a specialist B2B provider in identity, audience segmentation and real-time data provisioning within the programmatic advertising ecosystem.
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Key insights about dataXtrade
Category Differentiation
dataXtrade is a B2B audience data and identity activation provider for programmatic advertising, not a consumer data app or a general-purpose CRM. It is closer to a DMP and data exchange than to a full-service media agency or DSP.
dataXtrade: About
dataXtrade operates a B2B AdTech model built around proprietary audience data infrastructure. It creates value by ingesting first-party and partner data, resolving identifiers across devices, generating audience segments and making those segments available inside programmatic buying and selling environments. Customers use the platform to onboard CRM data, enrich profiles, model audiences and activate targeting through integrations with demand- and supply-side platforms.
How dataXtrade Works & Monetises
Business model analysis and core revenue streams
Revenue is primarily generated through data licensing and activation fees for audience segments distributed into programmatic platforms. The company also appears to monetise through SaaS-style platform access for its DMP and through usage-based or volume-based charges linked to real-time data provisioning, audience onboarding and bespoke modelling work. Commercial mechanics are most consistent with a mix of software subscription and pay-per-use data delivery.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
dataXtrade: Frequently Asked Questions
What is dataXtrade?
dataXtrade is a German AdTech company that provides audience data management, identity resolution, modelling and programmatic data activation tools.
Who uses dataXtrade?
Its users are advertisers, media agencies, programmatic traders and platform partners that need audience segmentation and data activation for campaigns.
How does dataXtrade make money?
It makes money through platform access, data licensing, usage-based audience activation and related modelling or onboarding services.
Company Facts
- Founded
- 2016
- Headquarters
- Dachauer Straße 15c, 80335 München
- Core Segment
- Data Provider / Broker
- Company Size
- <10
- Official Link
- dataxtrade.com