dataXtrade

dataXtrade operates a B2B AdTech model built around proprietary audience data infrastructure. It creates value by ingesting first-party and partner data, resolving identifiers across devices, generating audience segments and making those segments available inside programmatic buying and selling environments. Customers use the platform to onboard CRM data, enrich profiles, model audiences and activate targeting through integrations with demand- and supply-side platforms.

dataXtrade is a German AdTech company that operates a proprietary audience data and activation platform for programmatic advertising. Its core offer combines a data management platform, audience exchange, automated profile delivery and audience modelling tools. The platform unifies identifiers into a Universal ID, ingests first-party and partner data, creates audience segments and distributes those segments into DSPs and SSPs for campaign activation across web, in-app and connected TV environments.

The business serves advertisers, media agencies and programmatic media teams rather than end consumers. It makes money by licensing and activating audience data, charging for software access and infrastructure, and monetising usage-based data delivery and modelling tied to campaign scale and integrations. The company is positioned as a specialist B2B provider in identity, audience segmentation and real-time data provisioning within the programmatic advertising ecosystem.