Predactiv

Predactiv operates a B2B data infrastructure and adtech model. It creates value by collecting and organising proprietary behavioural, transactional, and demographic signals, linking them through identity infrastructure, and packaging the resulting audiences, predictive models, contextual segments, and real-time feeds for activation and analytics. Customers use the platform to enrich first-party data, improve targeting, support measurement, and run campaigns in cookieless environments.

Predactiv is a privately held US advertising data and identity technology company. It operates a privacy-first platform that unifies behavioural, transactional, and demographic data, resolves identities in cookieless environments, and supplies audience, contextual, predictive, and real-time data products for advertising activation and analytics. The company launched under the Predactiv brand in 2024 and financial disclosures indicate the legal entity is Predactiv, Inc., formerly ShareThis, Inc.

Predactiv makes money by licensing proprietary audience and purchase-based datasets, selling access to its data and identity infrastructure, and charging for data delivery, activation, and related platform usage. Its direct customers are advertisers, agencies, publishers, adtech platforms, and enterprise data teams that need privacy-compliant audience intelligence, identity resolution, and targeting inputs across web, in-app, CTV, and retail media environments.