Predactiv
Privacy-first audience data and identity infrastructure for advertisers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Predactiv, Inc.
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- 3000 El Camino Real 5, Building 4, Suite 200, Palo Alto, CA 94306, US
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- predactiv.com
What Predactiv does
Predactiv operates a B2B data infrastructure and adtech model. It creates value by collecting and organising proprietary behavioural, transactional, and demographic signals, linking them through identity infrastructure, and packaging the resulting audiences, predictive models, contextual segments, and real-time feeds for activation and analytics. Customers use the platform to enrich first-party data, improve targeting, support measurement, and run campaigns in cookieless environments.
Category differentiation
Predactiv is not a consumer app or a media-buying agency. It is a B2B data, identity, and targeting platform supplying privacy-compliant audience infrastructure to advertisers, agencies, publishers, and adtech partners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Predactiv is a privately held US advertising data and identity technology company. It operates a privacy-first platform that unifies behavioural, transactional, and demographic data, resolves identities in cookieless environments, and supplies audience, contextual, predictive, and real-time data products for advertising activation and analytics. The company launched under the Predactiv brand in 2024 and financial disclosures indicate the legal entity is Predactiv, Inc., formerly ShareThis, Inc. Predactiv makes money by licensing proprietary audience and purchase-based datasets, selling access to its data and identity infrastructure, and charging for data delivery, activation, and related platform usage. Its direct customers are advertisers, agencies, publishers, adtech platforms, and enterprise data teams that need privacy-compliant audience intelligence, identity resolution, and targeting inputs across web, in-app, CTV, and retail media environments.
Business model & monetisation
Predactiv monetises through a mix of data licensing, SaaS-style platform access, and usage-based delivery or activation fees. Commercial mechanisms likely include licensing fees for proprietary audience and purchase datasets, subscription or contracted access to its data platform and identity infrastructure, and API or feed-based pricing tied to data volume, integrations, or activation usage across programmatic environments.
- Audience and purchase-based data licensing
- Licensed proprietary data assets and audience segments
- Platform access to data infrastructure
- SaaS / software subscription
- Identity infrastructure and integrations
- Contracted platform access and implementation-linked fees
- Real-time feeds and signal delivery
- Usage-based API or feed pricing
- Activation-related data usage
- Volume-based fees tied to programmatic usage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Predactiv Introduces the People Model
Recorded impact score: 2/5
Predactiv has announced the launch of the People Model, a new addition to its data platform, as featured in the latest news section.
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Questions about Predactiv
What is Predactiv?
Predactiv is a US-based B2B adtech company that provides audience data, identity infrastructure, contextual targeting, predictive modelling, and real-time data feeds for advertising and analytics.
Who uses Predactiv?
Its users are mainly advertisers, brands, agencies, publishers, adtech platforms, programmatic teams, and enterprise data teams that need privacy-compliant audience and identity capabilities.
How does Predactiv make money?
Predactiv makes money through data licensing, platform subscriptions or contracted access, and usage-based fees for identity, feed delivery, and data activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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