Predactiv
Predactiv is a privacy-first audience data and identity infrastructure for advertisers.
Analyst Perspective
Predactiv is a privately held US advertising data and identity technology company. It operates a privacy-first platform that unifies behavioural, transactional, and demographic data, resolves identities in cookieless environments, and supplies audience, contextual, predictive, and real-time data products for advertising activation and analytics. The company launched under the Predactiv brand in 2024 and financial disclosures indicate the legal entity is Predactiv, Inc., formerly ShareThis, Inc. Predactiv makes money by licensing proprietary audience and purchase-based datasets, selling access to its data and identity infrastructure, and charging for data delivery, activation, and related platform usage. Its direct customers are advertisers, agencies, publishers, adtech platforms, and enterprise data teams that need privacy-compliant audience intelligence, identity resolution, and targeting inputs across web, in-app, CTV, and retail media environments.
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Key insights about Predactiv
Category Differentiation
Predactiv is not a consumer app or a media-buying agency. It is a B2B data, identity, and targeting platform supplying privacy-compliant audience infrastructure to advertisers, agencies, publishers, and adtech partners.
Predactiv: About
Predactiv operates a B2B data infrastructure and adtech model. It creates value by collecting and organising proprietary behavioural, transactional, and demographic signals, linking them through identity infrastructure, and packaging the resulting audiences, predictive models, contextual segments, and real-time feeds for activation and analytics. Customers use the platform to enrich first-party data, improve targeting, support measurement, and run campaigns in cookieless environments.
How Predactiv Works & Monetises
Business model analysis and core revenue streams
Predactiv monetises through a mix of data licensing, SaaS-style platform access, and usage-based delivery or activation fees. Commercial mechanisms likely include licensing fees for proprietary audience and purchase datasets, subscription or contracted access to its data platform and identity infrastructure, and API or feed-based pricing tied to data volume, integrations, or activation usage across programmatic environments.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (Predactiv)
Leadership Changes at Predactiv
The current version of the webpage introduces a detailed leadership team section, highlighting key executives including Dana Hayes Jr. as CEO, Chad Burns as CFO, Myha Trieu as Chief People Officer, Michael Gorman as Chief Product Officer, and Huanjin Chen as Chief Technology Officer. Additionally, the board of directors includes Dana Hayes Jr., Kurt Abrahamson, Joe Apreendi, Todd Cullen, Blair Garrou, and John Wyant.
Read original sourcePredactiv Recognized in the 2025 AI LUMAscape for Data Enablement
Predactiv has been recognized in the 2025 AI LUMAscape for Data Enablement, highlighting its contributions to the field.
Read original sourcePredactiv Recognized in the 2025 AI LUMAscape for Data Enablement
Predactiv has been recognized in the 2025 AI LUMAscape for Data Enablement, highlighting its contributions to the field.
Read original sourcePredactiv: Frequently Asked Questions
What is Predactiv?
Predactiv is a US-based B2B adtech company that provides audience data, identity infrastructure, contextual targeting, predictive modelling, and real-time data feeds for advertising and analytics.
Who uses Predactiv?
Its users are mainly advertisers, brands, agencies, publishers, adtech platforms, programmatic teams, and enterprise data teams that need privacy-compliant audience and identity capabilities.
How does Predactiv make money?
Predactiv makes money through data licensing, platform subscriptions or contracted access, and usage-based fees for identity, feed delivery, and data activation.
Company Facts
- Founded
- 2024
- Headquarters
- 3000 El Camino Real 5, Building 4, Suite 200, Palo Alto, CA 94306, US
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- predactiv.com