Predactiv

The company’s business model centres on providing an enterprise data platform and proprietary datasets that help clients enrich, segment and activate consumer audiences across advertising and marketing channels. It creates value by aggregating and maintaining a large-scale dataset of global online behavioural, transactional and demographic signals, then combining that with customers’ own data through onboarding, identity resolution and predictive modelling. Conversational AI workflows and connectors to DSPs, SSPs, clouds, CRMs and clean rooms reduce the operational effort required for clients to build and deploy audiences.

Revenue is primarily derived from contracted access to the platform and underlying datasets, typically on an enterprise basis, and from licensing audience segments and data feeds into client and partner environments. The company supplements this with integration and professional services (such as identity onboarding and custom modelling) and activation-related or usage-based fees tied to the volume of audiences or records delivered into endpoints. Operating ShareThis as a brand helps sustain publisher relationships and an additional channel for selling data products that feed back into the core platform.

Predactiv is a US-based data and identity technology company built around the former ShareThis behavioural data asset. It operates a data activation platform that ingests first- and third-party signals, enriches them with a large global online behavioural, transactional and demographic dataset, and provides identity resolution and audience-building capabilities for marketing and analytics use cases. The platform incorporates conversational AI workflows to help clients turn prompts into audiences and activations across downstream advertising and marketing systems.

The company sells access to its data platform and proprietary datasets to brands, agencies, publishers and other enterprise data buyers. It supports secure PII onboarding and identity integration (including with partners such as LiveRamp) and continues to operate ShareThis as a brand for publisher tools and audience products. Revenue is generated through enterprise software contracts, data and audience licensing, activation-related fees and associated professional services and integration work.