Lotame

Lotame operates a B2B software-and-data model. It provides a core SaaS platform for customer data orchestration and identity resolution, then layers on audience data products, ID matching, data feeds and managed services. It creates value by helping customers unify fragmented data, improve addressability in cookieless environments, and distribute audiences into buying and measurement systems. It also intermediates value between data sellers and buyers through its exchange and curated marketplace offerings.

Lotame is a private adtech and martech software company that provides data collaboration, identity resolution, audience activation and audience marketplace products for marketers, agencies, publishers and other adtech participants. Its core platform centralises first-, second- and third-party data so customers can build audiences, match identities, generate insights and activate campaigns across open-web, in-app, social and connected TV environments.

The company makes money primarily from enterprise software subscriptions, usage-based data and activation fees, data licensing and marketplace transactions, plus managed services tied to onboarding, identity and data strategy. Its customers are businesses rather than consumers: enterprise marketing teams, media agencies, publishers, SSPs, DSP-connected buyers and data teams that need interoperable, cookieless data infrastructure outside a single walled garden.