Lotame
Data collaboration and identity platform for audience activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Epsilon Data Management, LLC
- Entity type
- COMPANY
- Founded
- 2006
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- lotame.com
What Lotame does
Lotame operates a B2B software-and-data model. It provides a core SaaS platform for customer data orchestration and identity resolution, then layers on audience data products, ID matching, data feeds and managed services. It creates value by helping customers unify fragmented data, improve addressability in cookieless environments, and distribute audiences into buying and measurement systems. It also intermediates value between data sellers and buyers through its exchange and curated marketplace offerings.
Category differentiation
Lotame is not a DSP, SSP or consumer media platform. It is primarily a B2B data collaboration, identity and audience activation vendor used within the advertising ecosystem.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lotame is a private adtech and martech software company that provides data collaboration, identity resolution, audience activation and audience marketplace products for marketers, agencies, publishers and other adtech participants. Its core platform centralises first-, second- and third-party data so customers can build audiences, match identities, generate insights and activate campaigns across open-web, in-app, social and connected TV environments. The company makes money primarily from enterprise software subscriptions, usage-based data and activation fees, data licensing and marketplace transactions, plus managed services tied to onboarding, identity and data strategy. Its customers are businesses rather than consumers: enterprise marketing teams, media agencies, publishers, SSPs, DSP-connected buyers and data teams that need interoperable, cookieless data infrastructure outside a single walled garden.
Company news briefing
Briefing updated:
Lotame remains a core component of Publicis Groupe’s identity infrastructure, functioning alongside Epsilon and the recently acquired LiveRamp to operationalise proprietary data for agentic AI. Recent strategic updates focus on enhancing data activation efficiency, specifically through new resources designed to streamline audience deployment across diverse demand-side platforms without manual reconstruction. These developments underscore Lotame’s role in Publicis’s broader 'landownership' strategy, leveraging positional data infrastructure and first-party identity assets to capture market-making data rents while expanding the group’s cross-platform measurement and activation capabilities.
Business model & monetisation
Lotame monetises through enterprise SaaS subscriptions for its Spherical platform, variable usage fees tied to data activation and audience distribution, licensing and transaction revenues from its data exchange, and fees linked to identity onboarding and matching products. It also earns from curated marketplace deals, likely through bundled media or platform fees, and from professional services engagements for data onboarding, enrichment and activation support.
- Enterprise platform subscriptions
- SaaS licensing for data orchestration and identity workflows
- Audience activation and distribution fees
- Usage-based platform and activation charges
- Data exchange revenues
- Marketplace transaction and data licensing fees
- Identity onboarding and matching
- API or platform-based enterprise contracts
- Managed data and identity services
- Professional services fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Epsilon (Lotame)
IAB vendor record: 95
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Lotame
What is Lotame?
Lotame is a B2B data collaboration, audience activation and identity platform for marketers, agencies, publishers and adtech partners.
Who uses Lotame?
Enterprise marketers, agencies, publishers, programmatic buyers, SSPs, data owners and analytics teams use Lotame to manage and activate audience data.
How does Lotame make money?
It earns from SaaS subscriptions, data and activation fees, marketplace transactions, identity products and managed services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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