Eyeota
Eyeota is a audience data marketplace and identity activation platform for marketers.
Analyst Perspective
Eyeota is a Singapore-founded B2B audience data and identity activation company serving advertisers, agencies, brands, publishers and data partners. Its core offering is an audience marketplace and related onboarding, enrichment and identity products that allow customers to license third-party audience segments, enhance first-party data, and activate audiences across major programmatic and social platforms. The company generates revenue primarily from data licensing and activation inside programmatic ecosystems, alongside fees for onboarding, matching and enriching first-party data. Eyeota appears to operate as an active brand within Dun & Bradstreet following its 2021 acquisition, with value centred on privacy-compliant audience data, ID-agnostic interoperability and global multi-channel activation.
Analyst Signal Briefing
Updated: 13 Aug 2026Eyeota, a Dun & Bradstreet company, has expanded its programmatic footprint by partnering with Zeotap to integrate audience solutions and Apex Purchase Data into Amazon DSP. This follows strategic integrations with Adobe Advertising and Samsung Ads Southeast Asia to bolster Connected TV capabilities across the Asia-Pacific region. These developments align with parent firm Dun & Bradstreet’s AI-driven strategy under CEO Stephen Tulenko, leveraging its global Commercial Graph to facilitate data enrichment and high-intent audience targeting within the evolving AdTech ecosystem.
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Key insights about Eyeota
Category Differentiation
Eyeota is not a DSP or an ad network; it is primarily a data, identity and audience activation provider. It should also not be confused with a consumer app, as its customers are marketers, agencies, publishers and data partners.
Eyeota: About
Eyeota operates a B2B data and activation model. It aggregates and curates audience datasets from multiple partners, standardises them into addressable segments, and makes them available to advertisers and agencies through integrations with DSPs, SSPs and social platforms. It also monetises value-added workflows such as first-party data enrichment, CRM onboarding and identity matching, while sharing revenue with upstream data suppliers where partner data is sold through its marketplace.
How Eyeota Works & Monetises
Business model analysis and core revenue streams
Eyeota primarily monetises through licensing audience segments and charging for their activation in programmatic media environments, commonly on usage-linked data fees such as CPM-based segment activation. Additional revenue comes from onboarding, matching and enriching clients' first-party data, plus identity-related services that improve addressability across platforms. The supplied product data also indicates a marketplace model in which revenue is shared with third-party data suppliers whose datasets are sold via Eyeota.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Eyeota)
Experian folds Audigent into Experian Marketing Services
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
Read original sourcePowering Smarter CTV Advertising with Adobe Advertising and Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Read original sourceEyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers
Eyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers Eyeota
Read original sourceEyeota: Frequently Asked Questions
What is Eyeota?
Eyeota is a B2B audience data, onboarding and identity platform used for programmatic and social advertising activation.
Who uses Eyeota?
Its users include brands, advertisers, agencies, publishers, programmatic buyers and data partners needing audience targeting and enrichment.
How does Eyeota make money?
It makes money from licensing audience data, charging for data activation, and monetising onboarding, enrichment and identity-related services.
Company Facts
- Founded
- 2010
- Headquarters
- 12A Upper Circular Road, Singapore 058410
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- eyeota.com