Eyeota
Eyeota is a audience data marketplace and identity activation platform for marketers.
Analyst Perspective
Eyeota is a Singapore-founded B2B audience data and identity activation company serving advertisers, agencies, brands, publishers and data partners. Its core offering is an audience marketplace and related onboarding, enrichment and identity products that allow customers to license third-party audience segments, enhance first-party data, and activate audiences across major programmatic and social platforms. The company generates revenue primarily from data licensing and activation inside programmatic ecosystems, alongside fees for onboarding, matching and enriching first-party data. Eyeota appears to operate as an active brand within Dun & Bradstreet following its 2021 acquisition, with value centred on privacy-compliant audience data, ID-agnostic interoperability and global multi-channel activation.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Eyeota
Category Differentiation
Eyeota is not a DSP or an ad network; it is primarily a data, identity and audience activation provider. It should also not be confused with a consumer app, as its customers are marketers, agencies, publishers and data partners.
Eyeota: About
Eyeota operates a B2B data and activation model. It aggregates and curates audience datasets from multiple partners, standardises them into addressable segments, and makes them available to advertisers and agencies through integrations with DSPs, SSPs and social platforms. It also monetises value-added workflows such as first-party data enrichment, CRM onboarding and identity matching, while sharing revenue with upstream data suppliers where partner data is sold through its marketplace.
How Eyeota Works & Monetises
Business model analysis and core revenue streams
Eyeota primarily monetises through licensing audience segments and charging for their activation in programmatic media environments, commonly on usage-linked data fees such as CPM-based segment activation. Additional revenue comes from onboarding, matching and enriching clients' first-party data, plus identity-related services that improve addressability across platforms. The supplied product data also indicates a marketplace model in which revenue is shared with third-party data suppliers whose datasets are sold via Eyeota.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Eyeota)
Winning Attention in Sports Marketing: Audience Strategies for 2026
Sports fandom in 2026 doesn’t sit neatly inside a stadium or a broadcast window. It spills across screens, time zones, and behaviors, moving fluidly among watching, betting, shopping, gaming, and sharing.
Read original sourceEyeota and ShareThis, a Predactiv Company Launch High-Intent Audience Solution Built for Global Activation
Eyeota and ShareThis, a Predactiv Company, have announced the launch of a new high-intent audience solution designed for global activation.
Read original sourceAudience Targeting Data for Advertisers and Marketers
Eyeota empowers marketers with precise targeting, deeper insights, and enhanced omni-channel performance—fueling campaigns that convert.
Read original sourceEyeota: Frequently Asked Questions
What is Eyeota?
Eyeota is a B2B audience data, onboarding and identity platform used for programmatic and social advertising activation.
Who uses Eyeota?
Its users include brands, advertisers, agencies, publishers, programmatic buyers and data partners needing audience targeting and enrichment.
How does Eyeota make money?
It makes money from licensing audience data, charging for data activation, and monetising onboarding, enrichment and identity-related services.
Company Facts
- Founded
- 2010
- Headquarters
- 12A Upper Circular Road, Singapore 058410
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- eyeota.com