Eyeota
Audience data marketplace and identity activation platform for marketers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Eyeota Holdings Pte Ltd
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- 12A Upper Circular Road, Singapore 058410
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- eyeota.com
What Eyeota does
Eyeota operates a B2B data and activation model. It aggregates and curates audience datasets from multiple partners, standardises them into addressable segments, and makes them available to advertisers and agencies through integrations with DSPs, SSPs and social platforms. It also monetises value-added workflows such as first-party data enrichment, CRM onboarding and identity matching, while sharing revenue with upstream data suppliers where partner data is sold through its marketplace.
Category differentiation
Eyeota is not a DSP or an ad network; it is primarily a data, identity and audience activation provider. It should also not be confused with a consumer app, as its customers are marketers, agencies, publishers and data partners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Eyeota is a Singapore-founded B2B audience data and identity activation company serving advertisers, agencies, brands, publishers and data partners. Its core offering is an audience marketplace and related onboarding, enrichment and identity products that allow customers to license third-party audience segments, enhance first-party data, and activate audiences across major programmatic and social platforms. The company generates revenue primarily from data licensing and activation inside programmatic ecosystems, alongside fees for onboarding, matching and enriching first-party data. Eyeota operates as an active brand within Dun & Bradstreet following its 2021 acquisition, with value centred on privacy-compliant audience data, ID-agnostic interoperability and global multi-channel activation.
Company news briefing
Briefing updated:
Eyeota, a Dun & Bradstreet company, has significantly expanded its global data marketplace by integrating 1.4 billion records from Buzzsaw Media to enhance audience solution offerings. Following strategic integrations with Samsung Ads, Eyeota has further strengthened its Connected TV footprint through a deepened collaboration with Adobe Advertising. These updates align with parent firm Dun & Bradstreet’s AI-led strategy, leveraging its global Commercial Graph to embed verified datasets into programmatic and agentic platforms for high-intent audience targeting.
Business model & monetisation
Eyeota primarily monetises through licensing audience segments and charging for their activation in programmatic media environments, commonly on usage-linked data fees such as CPM-based segment activation. Additional revenue comes from onboarding, matching and enriching clients' first-party data, plus identity-related services that improve addressability across platforms. The supplied product data also indicates a marketplace model in which revenue is shared with third-party data suppliers whose datasets are sold via Eyeota.
- Audience segment licensing
- CPM-linked data activation fees via marketplace
- First-party data onboarding
- Service and platform fees for matching and activation
- Data enrichment
- Platform or usage fees for appended traits and personas
- Identity and interoperability services
- Software or usage-based fees
- Data partner revenue share
- Marketplace take-rate on third-party dataset sales
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Eyeota Pte Ltd
IAB vendor record: 120
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 5, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Eyeota Partners with InfoSum to Unlock Privacy-Safe B2B and B2C Audience Solutions for U.S. Advertisers
Recorded impact score: 3.5/5
Eyeota, a Dun & Bradstreet company, announced a partnership with InfoSum, a WPP company, to make Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients for privacy-safe activation, analytics, measurement, and offline data enrichment.
Experian folds Audigent into Experian Marketing Services
M&A / Integration · Recorded impact score: 3/5
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
- Experian has retired the Audigent brand and absorbed it into Experian Marketing Services.
- Audigent was acquired by Experian ~20 months earlier (the deal occurred at the end of 2024).
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Recorded impact score: 3.5/5
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Eyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers
Recorded impact score: 4/5
Eyeota Partners with Buzzsaw Media to Unlock New Audience Solutions for Advertisers Eyeota
Eyeota adds Buzzsaw Media's 1.4 billion records to its data marketplace
Recorded impact score: 3.5/5
Eyeota expands its data marketplace by adding 1.4 billion records from Buzzsaw Media, enhancing audience data offerings.
Explore company relationships
Questions about Eyeota
What is Eyeota?
Eyeota is a B2B audience data, onboarding and identity platform used for programmatic and social advertising activation.
Who uses Eyeota?
Its users include brands, advertisers, agencies, publishers, programmatic buyers and data partners needing audience targeting and enrichment.
How does Eyeota make money?
It makes money from licensing audience data, charging for data activation, and monetising onboarding, enrichment and identity-related services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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