Eyeota
Eyeota is a audience data marketplace and identity activation platform for marketers.
Eyeota operates in the Data Provider / Broker segment.
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Distinction
Eyeota is not a DSP or an ad network; it is primarily a data, identity and audience activation provider. It should also not be confused with a consumer app, as its customers are marketers, agencies, publishers and data partners.
- Founded
- 2010
- Headquarters
- 12A Upper Circular Road, Singapore 058410
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Eyeota
Eyeota: About
Eyeota operates a B2B data and activation model. It aggregates and curates audience datasets from multiple partners, standardises them into addressable segments, and makes them available to advertisers and agencies through integrations with DSPs, SSPs and social platforms. It also monetises value-added workflows such as first-party data enrichment, CRM onboarding and identity matching, while sharing revenue with upstream data suppliers where partner data is sold through its marketplace.
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Technology
Media Channel
Eyeota: Market Position
Eyeota is a Singapore-founded B2B audience data and identity activation company serving advertisers, agencies, brands, publishers and data partners. Its core offering is an audience marketplace and related onboarding, enrichment and identity products that allow customers to license third-party audience segments, enhance first-party data, and activate audiences across major programmatic and social platforms.
The company generates revenue primarily from data licensing and activation inside programmatic ecosystems, alongside fees for onboarding, matching and enriching first-party data. Eyeota appears to operate as an active brand within Dun & Bradstreet following its 2021 acquisition, with value centred on privacy-compliant audience data, ID-agnostic interoperability and global multi-channel activation.
Eyeota: Key Competitors & Alternatives
→ View full competitor landscapeEyeota: Frequently Asked Questions
What is Eyeota?
Eyeota is a B2B audience data, onboarding and identity platform used for programmatic and social advertising activation.
Who uses Eyeota?
Its users include brands, advertisers, agencies, publishers, programmatic buyers and data partners needing audience targeting and enrichment.
How does Eyeota make money?
It makes money from licensing audience data, charging for data activation, and monetising onboarding, enrichment and identity-related services.
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