Data Provider / Broker · AdTech Vendor
Eyeota vs OnAudience
Structured technology and market comparison · 2026
Direct Feature Comparison
Eyeota · vs · OnAudienceAudience data marketplace and identity activation platform for marketers.
B2B audience data and cookieless identity platform for programmatic targeting.
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Comparison Analysis
What is the main difference between Eyeota and OnAudience?
Eyeota operates as a curated audience data marketplace, aggregating and standardizing third-party datasets from multiple suppliers for activation across DSPs and social platforms. OnAudience functions as a proprietary data and identity platform, collecting device-level behavioral signals to build its own cookieless identity graph. Eyeota differentiates through supply-side aggregation and partner revenue sharing; OnAudience through vertical integration of data collection, identity resolution, and activation.
How do the features of Eyeota and OnAudience compare?
Both platforms enable programmatic audience targeting, but Eyeota excels in marketplace breadth—offering standardized segments from numerous data suppliers—while OnAudience provides deeper first-party data enrichment and identity resolution capabilities. Eyeota suits enterprises seeking diverse third-party data access; OnAudience fits organizations prioritizing cookieless identity infrastructure and proprietary data assets. Technical overlap exists in DSP integrations, CRM onboarding, and audience activation workflows.
What are the top alternatives to Eyeota and OnAudience?
When evaluating Eyeota and OnAudience, enterprise buyers also consider other platforms in Demand-Side Platform (DSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Eyeota and OnAudience compare?
Eyeota is headquartered in SG (founded in 2010) with 50–200 employees. OnAudience is based in GB (founded in 2016) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Eyeota vs OnAudience
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Eyeota
Recent Signals
- ·Eyeota
Eyeota Partners with InfoSum to Unlock Privacy-Safe B2B and B2C Audience Solutions for U.S. Advertisers
Eyeota, a Dun & Bradstreet company, announced a partnership with InfoSum, a WPP company, to make Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients for privacy-safe activation, analytics, measurement, and offline data enrichment.
- ·DigidayM&A / Integration
Experian folds Audigent into Experian Marketing Services
Experian has retired the Audigent brand and absorbed it into its Experian Marketing Services business, about twenty months after acquiring Audigent at the end of 2024. A Experian spokesperson described the move as consolidation rather than a retreat, saying Audigent’s curation capabilities will remain part of its platform and that Experian will continue to invest in the technology and talent. The article notes uncertainty about staff impact, with Audigent declining to say whether layoffs will result. Industry observers argue the move reflects a broader shift: curation is becoming embedded infrastructure across the programmatic supply chain rather than a standalone category.
- Experian has retired the Audigent brand and absorbed it into Experian Marketing Services.
- Audigent was acquired by Experian ~20 months earlier (the deal occurred at the end of 2024).
- Experian said it will continue to invest in Audigent’s technology, talent and innovation and framed the change as consolidation.
- ·Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
Powering Smarter CTV Advertising with Adobe Advertising and Eyeota
OnAudience
Recent Signals
- ·OnAudience
OnAudience MCP Integration Guide for Claude
OnAudience has published a new blog post: 'OnAudience MCP Integration Guide for Claude'. The post discusses how media planners and programmatic buyers can use MCP integration to streamline campaign briefs into audience targeting strategies.
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