Observed Signal · Sep 25, 2026 · Market Signal · Source: InfoSum · Impact: 2/5
Eyeota announces partnership with InfoSum
Eyeota announces partnership with InfoSum, a privacy-safe data collaboration platform, to unlock B2B and B2C audience solutions for advertisers.
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Recent verified developments and strategic activity across this market segment.
Eyeota Partners with InfoSum to Unlock Privacy-Safe B2B and B2C Audience Solutions for U.S. Advertisers
Eyeota, a Dun & Bradstreet company, announced a partnership with InfoSum, a WPP company, to make Dun & Bradstreet and Eyeota B2B and B2C taxonomies, along with the D&B ID Graph, available to InfoSum clients for privacy-safe activation, analytics, measurement, and offline data enrichment.
Eyeota partners with InfoSum to unlock privacy-safe B2B and B2C audience solutions
InfoSum announces a partnership with Eyeota to deliver privacy-safe B2B and B2C audience solutions, as highlighted in the latest blog post.
GVTLabs launches AskGVT to make video content searchable
GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.
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