InfoSum
Privacy-first clean room platform for secure data collaboration.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INFOSUM LIMITED
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- infosum.com
What InfoSum does
InfoSum operates a B2B SaaS model built around privacy-preserving data collaboration infrastructure. It creates value by enabling multiple organisations to derive audience, measurement and attribution insights from first-party data without transferring raw records into a central repository. Its decentralised architecture lowers privacy and commercial trust barriers that normally slow cross-company data partnerships. The business benefits from enterprise adoption, recurring software contracts and deeper workflow penetration across advertisers, publishers, data owners and cloud-based data teams.
Category differentiation
InfoSum is a B2B data collaboration and clean room software provider, not a consumer data app or a generic cloud storage vendor. It differs from broad CDPs by centring on privacy-safe inter-company collaboration without moving raw data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
INFOSUM LIMITED, trading as InfoSum, is a B2B advertising and data infrastructure company that provides privacy-first data collaboration software. Its core offering is a decentralised clean room platform that lets advertisers, publishers, data owners and enterprise data teams analyse, match and activate first-party data without moving or centralising raw datasets. The platform is used for planning, audience analysis, measurement, attribution and secure partner collaboration across cloud environments. The company makes money through enterprise software licensing and usage-linked platform fees tied to data collaboration, processing and activation workflows. Since April 2025, InfoSum has operated under WPP ownership and within GroupM, giving it a strategic role inside a large media and marketing services ecosystem while continuing to serve enterprise customers as a privacy-safe data collaboration platform.
Company news briefing
Briefing updated:
InfoSum has expanded its ecosystem through a strategic partnership with Eyeota to deliver privacy-safe B2B and B2C audience solutions. Additionally, InfoSum founder Nick Halstead has launched GVTLabs, an AI-driven product enabling searchable video content, appointing former ITV executive Rhys McLachlan as Head of Media Partnerships.
Business model & monetisation
InfoSum uses an enterprise SaaS monetisation model. Revenue is generated from platform access and licensing for its data clean room and collaboration infrastructure, with additional usage-linked charges tied to data connections, collaboration volume, processing and activation workflows. Commercial expansion is driven by adding more internal teams, more partners and more use cases such as measurement, attribution and partner data collaboration.
- Enterprise clean room platform licensing
- Software Subscription
- Usage-based collaboration and data processing fees
- Pay-per-Use
- Expanded deployment into client cloud environments
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
GVTLabs launches AskGVT to make video content searchable
AI · Recorded impact score: 2/5
GVTLabs, founded by InfoSum's Nick Halstead, has emerged from stealth with AskGVT, an AI product that makes video content searchable. The tool allows users to query a creator's video feed and receive text-based answers along with relevant video clips. It differentiates itself by sourcing answers solely from the creator's own videos, preserving their voice and expertise. Creators can offer access to their AskPage via day, week, or monthly passes, control which videos are searchable, and use a Studio for content planning. Enterprise products include GVTLabs Studio, Roster, and Channels for media companies and rights holders to mine their archives for insights or campaign planning. The company has appointed Rhys McLachlan, formerly ITV's Director of Addressable Advertising, as Head of Media Partnerships.
- GVTLabs launched AskGVT, an AI product for searching video content.
- AskGVT allows users to query a creator's video feed and receive text answers with video clips.
Eyeota announces partnership with InfoSum
Recorded impact score: 2/5
Eyeota announces partnership with InfoSum, a privacy-safe data collaboration platform, to unlock B2B and B2C audience solutions for advertisers.
Eyeota partners with InfoSum to unlock privacy-safe B2B and B2C audience solutions
Recorded impact score: 3.5/5
InfoSum announces a partnership with Eyeota to deliver privacy-safe B2B and B2C audience solutions, as highlighted in the latest blog post.
Explore company relationships
Questions about InfoSum
What is InfoSum?
InfoSum is a B2B privacy-first data collaboration platform and clean room provider that lets organisations analyse and activate first-party data without sharing raw datasets.
Who uses InfoSum?
Advertisers, publishers, media owners, data providers and enterprise data teams use InfoSum for audience collaboration, measurement, attribution and privacy-safe data workflows.
How does InfoSum make money?
InfoSum makes money through enterprise software licensing and usage-linked fees for clean room access, data collaboration, processing and activation workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on InfoSum
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.