optable.co

The business operates as a B2B enterprise SaaS provider in the advertising and data collaboration space. It delivers a managed cloud platform that combines identity resolution, audience management, and clean-room based collaboration for media and advertising workflows. Value is created by enabling publishers and partners to use first-party data for addressable advertising and measurement while maintaining privacy controls and governance.

Revenue is generated primarily through recurring subscription or licence agreements for access to the platform, sold via a sales-led motion and cloud marketplaces. Additional value and potential revenue come from implementation and integration services, as well as facilitating data connectivity with identity providers and third-party data sources that enhance audience activation and measurement use cases.

Optable is a software-as-a-service data collaboration and identity platform used mainly in digital advertising. It offers modules for identity resolution, audience building and activation, and privacy-preserving data clean rooms, with infrastructure fully managed by the vendor and available via cloud marketplaces.

The company generates revenue by selling enterprise SaaS licences and related services to publishers, media owners and advertising ecosystem partners. Customers use the platform to unify first-party identity data, build and activate audience segments across adtech integrations, and collaborate securely with partners for measurement and joint activation without exposing raw personal data.