Zeotap

The Zeotap Composable CDP is live on the Snowflake Marketplace

The Zeotap Composable CDP is now live as a Snowflake Native App! Learn more

Stackadapt and Zeotap Integrate CDP into DSP

Adtech company Stackadapt and customer-data-platform provider Zeotap announced a partnership to directly connect first‑party data from Zeotap’s CDP into Stackadapt’s demand‑side platform (DSP). The integration allows advertisers to consolidate, segment and immediately activate their own customer data for programmatic campaigns without separate activation workflows. Zeotap will perform data unification, enrichment and identity resolution while Stackadapt supplies planning, buying and optimization infrastructure across channels including display, native, connected TV (CTV), digital out‑of‑home (DOOH) and audio. The partners say the direct DSP activation reduces operational complexity and increases the speed at which campaigns can react to fresh data. Both companies highlighted the importance of the European market—particularly Germany—where stricter privacy and data‑processing requirements make local integrations and privacy‑aware technologies more relevant.

Roqad Unveils Link: Secure Data Collaboration for AdTech

Roqad has launched Link, a data collaboration and enrichment service built on AWS Clean Rooms, initially available in the UK with planned expansion across Europe. Link lets adtech companies and brands securely match their first-party data against Roqad’s consented ID graph and Ideo’s hashed-email (HEM) database to expand addressable audiences, verify consent status, enable cross-device targeting, and measure campaign performance without sharing or copying underlying raw data. The service integrates with existing data infrastructure such as Amazon S3 and Snowflake and uses AWS Clean Rooms’ privacy-enhancing controls and cryptographic computing to keep data encrypted during collaborative analysis.