Zeotap
Enterprise CDP for identity resolution, activation, and privacy-led customer intelligence.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- zeotap GmbH
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- zeotap.com
What Zeotap does
Zeotap operates a B2B SaaS model centred on enterprise customer data infrastructure. It creates value by helping enterprises consolidate first-party data into unified customer profiles, apply identity resolution and predictive decisioning, and activate those audiences across downstream marketing and advertising channels. Its composable and managed deployment options reduce implementation friction for large organisations with complex data estates, making the platform relevant to both marketing users and technical data teams.
Category differentiation
Zeotap is not a consumer app or a data broker-focused media business; it is an enterprise customer data platform sold to businesses. It is also distinct from broader marketing clouds because its positioning centres on identity resolution, privacy-compliant data unification, and composable deployment.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Zeotap is a German enterprise software company that provides a customer data platform for large brands and enterprise marketing organisations. Its platform unifies first-party customer data, resolves identities across devices and channels, and activates audiences across marketing and advertising environments. The company also offers embedded AI decisioning and flexible deployment options that work with existing cloud and warehouse architectures. The business makes money primarily through enterprise SaaS licensing sold to marketing, data, analytics, and IT teams. Its value proposition is based on privacy-led data governance, deterministic identity enrichment, omnichannel activation, and deployment flexibility for enterprises that want customer intelligence infrastructure without full replatforming.
Company news briefing
Briefing updated:
Zeotap, led by CEO Elad Simon and recognised as a High Performer in the 2026 G2 Grid for Enterprise CDPs, has expanded its technological infrastructure with recent product deployments. Following the launch of its Composable CDP on the Snowflake Marketplace, the company introduced Open CDP, a solution running entirely on open-source compute over customer lakehouses to ensure compliance and avoid per-credit costs for regulated enterprises.
Business model & monetisation
Zeotap monetises chiefly via annual or multi-year enterprise SaaS subscriptions for its CDP and related modules. Pricing is likely tied to customer profile volumes, data processing scale, activation usage, and access to advanced functionality such as AI decisioning, identity enrichment, and flexible deployment models. Revenue is therefore primarily recurring software licensing, with contract values shaped by enterprise scope, data volume, module mix, and implementation complexity.
- Enterprise CDP licensing
- Software Subscription
- AI decisioning and analytics modules
- Software Subscription
- Identity enrichment and activation-related capabilities
- Software Subscription
- Infrastructure and deployment configuration scope
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
zeotap GmbH
IAB vendor record: 1469
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Snowflake, CDP and the experience layer: a conversation between Zeotap and Glassjaw
Recorded impact score: 2/5
New blog post published on Sep 24, 2026 featuring a conversation between Zeotap and Glassjaw about Snowflake, CDP, and the experience layer. The previous featured post about the Open CDP launch has been moved down in the blog listing.
Zeotap launches Open CDP on open-source compute
Data Infrastructure · Recorded impact score: 3/5
Zeotap announced Open CDP, a deployment of its composable Customer Data Platform (CDP) that runs entirely on open-source compute (Apache Spark) over the customer's own lakehouse (Apache Iceberg tables on object storage). This architecture eliminates the need for a proprietary warehouse, ensures data sovereignty and residency compliance, and avoids per-credit compute costs. The platform supports bring-your-own-catalog with integrations including Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog. Deployment can be fully managed by Zeotap or operated by the customer or a partner. Open CDP targets regulated B2C enterprises in telecommunications, retail, and financial services that require high-volume processing and strict data residency.
- Zeotap launched Open CDP, a composable CDP running on Apache Spark and Iceberg tables.
- Open CDP uses the customer's own object storage and catalog, with no proprietary warehouse.
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Questions about Zeotap
What is Zeotap?
Zeotap is an enterprise customer data platform that unifies first-party data, resolves identities, and activates audiences across marketing and advertising channels.
Who uses Zeotap?
Large brands and enterprise teams in marketing, data, analytics, and IT use Zeotap to manage customer data and activation workflows.
How does Zeotap make money?
Zeotap primarily earns recurring revenue from enterprise SaaS subscriptions for its CDP, AI decisioning, and related deployment capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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