Zeotap
Zeotap is a enterprise CDP for identity resolution, activation, and privacy-led customer intelligence.
Analyst Perspective
Zeotap is a German enterprise software company that provides a customer data platform for large brands and enterprise marketing organisations. Its platform unifies first-party customer data, resolves identities across devices and channels, and activates audiences across marketing and advertising environments. The company also offers embedded AI decisioning and flexible deployment options that work with existing cloud and warehouse architectures. The business makes money primarily through enterprise SaaS licensing sold to marketing, data, analytics, and IT teams. Its value proposition is based on privacy-led data governance, deterministic identity enrichment, omnichannel activation, and deployment flexibility for enterprises that want customer intelligence infrastructure without full replatforming.
Analyst Signal Briefing
Updated: 2 Jul 2026Zeotap has enhanced its technological infrastructure by launching its Composable Customer Data Platform (CDP) on Google Cloud’s cross-cloud Lakehouse, facilitating improved data interoperability. This development follows Zeotap's recognition as a High Performer in the 2026 G2 Grid for Enterprise CDPs. Led by CEO Elad Simon, the company continues to prioritise technical integration and partnership expansion to optimise customer data utility for enterprise-scale organisations.
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Key insights about Zeotap
Category Differentiation
Zeotap is not a consumer app or a data broker-focused media business; it is an enterprise customer data platform sold to businesses. It is also distinct from broader marketing clouds because its positioning centres on identity resolution, privacy-compliant data unification, and composable deployment.
Zeotap: About
Zeotap operates a B2B SaaS model centred on enterprise customer data infrastructure. It creates value by helping enterprises consolidate first-party data into unified customer profiles, apply identity resolution and predictive decisioning, and activate those audiences across downstream marketing and advertising channels. Its composable and managed deployment options reduce implementation friction for large organisations with complex data estates, making the platform relevant to both marketing users and technical data teams.
How Zeotap Works & Monetises
Business model analysis and core revenue streams
Zeotap monetises chiefly via annual or multi-year enterprise SaaS subscriptions for its CDP and related modules. Pricing is likely tied to customer profile volumes, data processing scale, activation usage, and access to advanced functionality such as AI decisioning, identity enrichment, and flexible deployment models. Revenue is therefore primarily recurring software licensing, with contract values shaped by enterprise scope, data volume, module mix, and implementation complexity.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Zeotap)
Zeotap Composable CDP now runs on Google Cloud’s cross-cloud Lakehouse
Zeotap has announced that its Composable Customer Data Platform (CDP) now operates on Google Cloud’s cross-cloud Lakehouse, enhancing its capabilities.
Read original sourceHow To Reduce Cart Abandonment And Why Most Brands Are Still Getting It Wrong
This article discusses strategies to reduce cart abandonment and highlights common mistakes brands make.
Read original sourceLeadership Team Update
The current version of the webpage lists the leadership team, including Elad Simon as CEO, Projjol Banerjea as Co-Founder & CPO, Sathish KS as CTO, Jonathan Eldan as CFO, Vera Schnabel as Chief People Officer, and Daniel Heer as Co-Founder & President.
Read original sourceZeotap: Frequently Asked Questions
What is Zeotap?
Zeotap is an enterprise customer data platform that unifies first-party data, resolves identities, and activates audiences across marketing and advertising channels.
Who uses Zeotap?
Large brands and enterprise teams in marketing, data, analytics, and IT use Zeotap to manage customer data and activation workflows.
How does Zeotap make money?
Zeotap primarily earns recurring revenue from enterprise SaaS subscriptions for its CDP, AI decisioning, and related deployment capabilities.
Company Facts
- Founded
- 2014
- Headquarters
- Germany
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- zeotap.com