Observed Signal · Sep 24, 2026 · Market Signal · Source: Zeotap · Impact: 2/5
Snowflake, CDP and the experience layer: a conversation between Zeotap and Glassjaw
New blog post published on Sep 24, 2026 featuring a conversation between Zeotap and Glassjaw about Snowflake, CDP, and the experience layer. The previous featured post about the Open CDP launch has been moved down in the blog listing.
Track Zeotap Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Zeotap launches Open CDP on open-source compute
Zeotap announced Open CDP, a deployment of its composable Customer Data Platform (CDP) that runs entirely on open-source compute (Apache Spark) over the customer's own lakehouse (Apache Iceberg tables on object storage). This architecture eliminates the need for a proprietary warehouse, ensures data sovereignty and residency compliance, and avoids per-credit compute costs. The platform supports bring-your-own-catalog with integrations including Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog. Deployment can be fully managed by Zeotap or operated by the customer or a partner. Open CDP targets regulated B2C enterprises in telecommunications, retail, and financial services that require high-volume processing and strict data residency.
ISO 27001 Certified CDP: Enterprise Data Security Explained
New blog post published on September 9, 2026, discussing ISO 27001 certification and enterprise data security in the context of Lemnisk's CDP.
Hightouch launches new blog posts: 'The RampID Illusion' and 'A practical blueprint for turning AI into marketing impact'
New blog posts added: 'The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data' (Sep 9) and 'A practical blueprint for turning AI into marketing impact' (Sep 9), a collaboration with Snowflake.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.