Observed Signal · Sep 16, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Zeotap launches Open CDP on open-source compute
Zeotap announced Open CDP, a deployment of its composable Customer Data Platform (CDP) that runs entirely on open-source compute (Apache Spark) over the customer's own lakehouse (Apache Iceberg tables on object storage). This architecture eliminates the need for a proprietary warehouse, ensures data sovereignty and residency compliance, and avoids per-credit compute costs. The platform supports bring-your-own-catalog with integrations including Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog. Deployment can be fully managed by Zeotap or operated by the customer or a partner. Open CDP targets regulated B2C enterprises in telecommunications, retail, and financial services that require high-volume processing and strict data residency.
Zeotap's Open CDP represents a significant architectural shift in the CDP market, addressing data sovereignty and cost concerns for regulated enterprises. It could influence future CDP offerings.
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Key Takeaways & Evidence Grounding
- Zeotap launched Open CDP, a composable CDP running on Apache Spark and Iceberg tables.
- Open CDP uses the customer's own object storage and catalog, with no proprietary warehouse.
- Supports Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog.
- It is designed for regulated enterprises with data sovereignty and residency requirements.
- Open CDP can be operated by Zeotap or by the customer/partner.
Connected Companies & Entities
4 Entities mapped“Zeotap announced Open CDP, a new way to deploy its composable Customer Data Platform (CDP).”
“Support at launch for Databricks Unity Catalog.”
“Support at launch for Snowflake.”
“The platform federates with the customer's existing catalog including Google Cloud.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Databricks Launches CustomerLake Agentic CDP
Databricks announced CustomerLake, an "agentic" customer data platform (CDP), at its Data + AI Summit in San Francisco. Built on Databricks' lakehouse architecture and governed by Unity Catalog, CustomerLake combines customer data consolidation, identity resolution, audience building, campaign automation and activation with a workforce of AI agents that continuously analyze behavior, decide and act. Databricks says the agentic system can deliver always-on personalization "1 billion times a day." The company also unveiled an open partner ecosystem for data ingestion and activation that includes major martech and adtech vendors such as Adobe, Meta, LiveRamp, The Trade Desk and others. CustomerLake is positioned to bring CDP functionality natively into Databricks’ platform and to address real-time, agent-driven marketing workflows and activation needs.
Snowflake, CDP and the experience layer: a conversation between Zeotap and Glassjaw
New blog post published on Sep 24, 2026 featuring a conversation between Zeotap and Glassjaw about Snowflake, CDP, and the experience layer. The previous featured post about the Open CDP launch has been moved down in the blog listing.
Claude Platform now supports native OpenTelemetry observability in Databricks MLflow
New blog post: Claude Platform now supports native OpenTelemetry observability in Databricks MLflow. Also new: Declare and optimize with UNIQUE constraints on Databricks, and Lakebase Postgres is now generally available on Google Cloud.
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