Observed Signal · Sep 16, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Data Infrastructure Market: Zeotap launches Open CDP on open-source compute
Zeotap announced Open CDP, a deployment of its composable Customer Data Platform (CDP) that runs entirely on open-source compute (Apache Spark) over the customer's own lakehouse (Apache Iceberg tables on object storage). This architecture eliminates the need for a proprietary warehouse, ensures data sovereignty and residency compliance, and avoids per-credit compute costs. The platform supports bring-your-own-catalog with integrations including Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog. Deployment can be fully managed by Zeotap or operated by the customer or a partner. Open CDP targets regulated B2C enterprises in telecommunications, retail, and financial services that require high-volume processing and strict data residency.
Zeotap's Open CDP represents a significant architectural shift in the CDP market, addressing data sovereignty and cost concerns for regulated enterprises. It could influence future CDP offerings.
Key Takeaways & Evidence Grounding
- Zeotap launched Open CDP, a composable CDP running on Apache Spark and Iceberg tables.
- Open CDP uses the customer's own object storage and catalog, with no proprietary warehouse.
- Supports Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog.
- It is designed for regulated enterprises with data sovereignty and residency requirements.
- Open CDP can be operated by Zeotap or by the customer/partner.
Connected Companies & Entities
4 Entities mappedZeotap
Enterprise CDP for identity resolution, activation, and privacy-led customer intelligence.
“Zeotap announced Open CDP, a new way to deploy its composable Customer Data Platform (CDP)....”
Snowflake
Managed enterprise data cloud for analytics, sharing, AI, and clean rooms.
“support at launch for ... Snowflake....”
Search, video, adtech and cloud giant within Alphabet.
“The platform federates with the customer's existing catalog ... Google Cloud....”
Databricks
Enterprise lakehouse platform for data, analytics and AI.
“Support at launch for Databricks Unity Catalog....”
Ontology Mapping & Concepts
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