Observed Signal · Sep 16, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Data Infrastructure Market: Zeotap launches Open CDP on open-source compute
Zeotap announced Open CDP, a deployment of its composable Customer Data Platform (CDP) that runs entirely on open-source compute (Apache Spark) over the customer's own lakehouse (Apache Iceberg tables on object storage). This architecture eliminates the need for a proprietary warehouse, ensures data sovereignty and residency compliance, and avoids per-credit compute costs. The platform supports bring-your-own-catalog with integrations including Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog. Deployment can be fully managed by Zeotap or operated by the customer or a partner. Open CDP targets regulated B2C enterprises in telecommunications, retail, and financial services that require high-volume processing and strict data residency.
Zeotap's Open CDP represents a significant architectural shift in the CDP market, addressing data sovereignty and cost concerns for regulated enterprises. It could influence future CDP offerings.
Wichtigste Kernpunkte & Evidenz
- Zeotap launched Open CDP, a composable CDP running on Apache Spark and Iceberg tables.
- Open CDP uses the customer's own object storage and catalog, with no proprietary warehouse.
- Supports Databricks Unity Catalog, Google Cloud, Snowflake, and open-source Unity Catalog.
- It is designed for regulated enterprises with data sovereignty and residency requirements.
- Open CDP can be operated by Zeotap or by the customer/partner.
Verknüpfte Unternehmen
4 verknüpfte UnternehmenZeotap
Enterprise-CDP für Identity Resolution, datenschutzkonforme Aktivierung und datengesteuerte Customer Intelligence.
“Zeotap announced Open CDP, a new way to deploy its composable Customer Data Platform (CDP)....”
Snowflake
Verwaltete Enterprise-Data-Cloud für Analytics, Datenaustausch, KI-Anwendungen und datenschutzkonforme Data Clean Rooms.
“support at launch for ... Snowflake....”
Suchmaschinen-, Video-, AdTech- und Cloud-Gigant innerhalb des Alphabet-Konzerns.
“The platform federates with the customer's existing catalog ... Google Cloud....”
Databricks
Eine einheitliche Lakehouse-Plattform für Enterprise-Daten, Analytics und künstliche Intelligenz.
“Support at launch for Databricks Unity Catalog....”
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