Amperity
Enterprise customer data cloud for identity, unification and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amperity Inc.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 701 5th Ave, 26th Floor, Seattle, Washington 98104, US
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- amperity.com
What Amperity does
Amperity operates a B2B SaaS model centred on enterprise customer data management and activation. It creates value by helping large organisations unify fragmented customer records, resolve identities across systems, build persistent customer profiles, support analytics and segmentation, and distribute audiences into execution platforms. Its software becomes part of the customer’s data and marketing infrastructure, increasing operational dependence as more systems, teams, and workflows connect to the platform.
Category differentiation
Amperity is not a DSP, ad network, or media agency. It is a B2B customer data and identity platform used by enterprises to unify and activate first-party customer data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Amperity is a private US enterprise software company focused on customer data infrastructure for large brands. Its core offering is a customer data cloud that ingests, unifies, governs, and activates first-party customer data across internal systems. The platform combines identity resolution, customer profile creation, analytics, audience activation, reverse ETL, and AI-assisted workflows, with buyers primarily in enterprise marketing, data engineering, analytics, CRM, and customer intelligence teams. The company generates revenue through contract-based, usage-oriented SaaS pricing. Rather than selling media or acting as an agency, Amperity provides the software layer that helps enterprises organise customer data, create persistent profiles, and push audiences and insights into downstream marketing and analytics tools. Its 2019 acquisition of Custora expanded its analytics capabilities, and its later product positioning shows a broader move from pure CDP functionality towards activation and AI-enabled workflow support.
Company news briefing
Briefing updated:
Building on its Real-Time Customer Context System, Amperity has been named a Leader in both the 2026 IDC MarketScape for AI-Enabled CDPs and Snowflake’s Modern Marketing Data Stack report. As the customer data platform category evolves into an intelligence layer for enterprise AI, Amperity's recent consumer research highlights that generative AI is shifting brand loyalty toward trust, timing, and relevance, requiring robust data foundations for real-time personalisation.
Business model & monetisation
Amperity uses contract-based SaaS pricing with consumption-based billing tied to its proprietary 'Amps' unit. Customers buy access to the full platform through Standard or Enterprise editions, and spend scales with compute usage, data processing, storage, identity resolution, segmentation, and activation workloads. The model is usage-led rather than seat-led, with pre-purchased capacity and rollover mechanics influencing total contract value.
- Customer Data Cloud platform subscriptions
- Software Subscription
- Consumption-based processing and compute usage
- Software Subscription
- Enterprise edition and capacity commitments
- Software Subscription
- AI-enabled analytics and activation modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Hightouch
Warehouse-native customer data activation and composable CDP software.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Amperity
What is Amperity?
Amperity is an enterprise customer data platform that unifies customer records, resolves identities, builds customer 360 profiles, and supports activation and analytics workflows.
Who uses Amperity?
It is used mainly by enterprise marketing, CRM, data engineering, analytics, and marketing operations teams at large brands with complex customer data environments.
How does Amperity make money?
Amperity makes money through contract-based SaaS pricing with consumption-based charges tied to data processing, compute, storage, identity resolution, and activation usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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