Amperity

Amperity operates a B2B SaaS model centred on enterprise customer data management and activation. It creates value by helping large organisations unify fragmented customer records, resolve identities across systems, build persistent customer profiles, support analytics and segmentation, and distribute audiences into execution platforms. Its software becomes part of the customer’s data and marketing infrastructure, increasing operational dependence as more systems, teams, and workflows connect to the platform.

Amperity is a private US enterprise software company focused on customer data infrastructure for large brands. Its core offering is a customer data cloud that ingests, unifies, governs, and activates first-party customer data across internal systems. The platform combines identity resolution, customer profile creation, analytics, audience activation, reverse ETL, and AI-assisted workflows, with buyers primarily in enterprise marketing, data engineering, analytics, CRM, and customer intelligence teams.

The company generates revenue through contract-based, usage-oriented SaaS pricing. Rather than selling media or acting as an agency, Amperity provides the software layer that helps enterprises organise customer data, create persistent profiles, and push audiences and insights into downstream marketing and analytics tools. Its 2019 acquisition of Custora expanded its analytics capabilities, and its later product positioning shows a broader move from pure CDP functionality towards activation and AI-enabled workflow support.