Nominow
Nominow is a operational CDP SaaS for unified customer data activation.
Analyst Perspective
Nominow B.V. is a Dutch MarTech software company that sells an operational customer data platform as a SaaS product. Its platform consolidates online and offline customer data into unified profiles, performs real-time cleansing and identity resolution, and enables segmentation and orchestration across marketing, sales and service systems. The company targets enterprise and mid-market organisations that need actionable customer data infrastructure without large internal engineering teams. Nominow generates revenue primarily from recurring software licences and secondarily from implementation, integration and consultancy services. The platform is positioned as an operational CDP with plug-and-play integrations and no-code workflow tools, while its services layer helps customers connect source systems, design processes and activate customer data in day-to-day CX and MarTech operations. The business is active in Europe and operates within a broader ownership structure tied to The Valley Group and Assist Digital.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Nominow
Category Differentiation
Nominow is a B2B customer data platform and implementation provider, not a consumer app or a generic digital agency. It differs from broad enterprise suites by focusing on operational customer data unification and activation.
Nominow: About
Nominow operates a hybrid B2B software-and-services model. It develops and licenses a proprietary customer data platform that centralises, cleans and activates customer records across business systems. The software creates recurring value by embedding itself in customer data, marketing and CX workflows, while adjacent implementation and consultancy services accelerate deployment, integration and operational adoption. This combination supports both subscription retention and service-led expansion within each account.
How Nominow Works & Monetises
Business model analysis and core revenue streams
Nominow monetises through recurring SaaS licence fees for its customer data platform, with entry pricing explicitly starting at €899 per month. Revenue scales through broader deployments, additional integrations, and greater operational complexity. The company also charges project-based and managed service fees for integration, implementation and operational consultancy under its 'Integration to impact' offering. The overall model combines software subscription revenue with service fee revenue.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Nominow: Frequently Asked Questions
What is Nominow?
Nominow is a Dutch B2B software company that provides an operational customer data platform for unifying and activating customer data across business systems.
Who uses Nominow?
Enterprise and mid-market data, marketing technology, CRM and customer experience teams use Nominow to consolidate customer records and orchestrate activation workflows.
How does Nominow make money?
Nominow makes money through recurring SaaS licence fees for its CDP and through paid implementation, integration and consultancy services.
Company Facts
- Founded
- 2000
- Headquarters
- Netherlands
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- nominow.com