Dataroid
Dataroid is a b2B customer data, analytics and engagement software platform.
Analyst Perspective
Dataroid is a Turkish B2B software company that provides a unified customer data, analytics and engagement platform for digital-first enterprises. Its product suite combines a customer data platform, digital experience analytics, omnichannel customer engagement and predictive analytics, enabling businesses to collect behavioural data, unify customer profiles, analyse journeys and trigger personalised communications across digital channels. The company generates revenue through enterprise SaaS subscriptions, likely with pricing shaped by data volume, modules used and client scale. Its direct customers are business teams rather than consumers, particularly marketing, analytics, product, UX, data and retention teams that need first-party data infrastructure and activation tooling.
Analyst Signal Briefing
Updated: 2 Jul 2026Dataroid has secured $6.6 million in funding to drive global expansion and enhance its AI-driven digital analytics platform. This capital injection coincides with the launch of "AI Agent D" for automated insights and a significant user interface redesign aimed at streamlining data interaction. Furthermore, the company was recognised as a High Performer in the G2 Spring 2026 Reports, achieving the top position for enterprise support within its sector.
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Key insights about Dataroid
Category Differentiation
Dataroid is a B2B customer data, analytics and engagement software vendor, not a consumer app or a generic data broker. It should be distinguished from pure CDP vendors by its added analytics and campaign orchestration modules.
Dataroid: About
Dataroid operates a multi-module B2B SaaS model. It creates value by acting as a central software layer for first-party data collection, customer profile unification, behavioural analytics and campaign activation. Customers integrate Dataroid into their web and app properties, use it to consolidate user data and then deploy that data into analytics, segmentation and messaging workflows. Revenue is derived from software access and ongoing platform usage rather than media spend or consumer monetisation.
How Dataroid Works & Monetises
Business model analysis and core revenue streams
The company uses a SaaS monetisation model with enterprise subscriptions for access to its platform modules. Based on the product data, pricing is likely customised by deployment scale, event volume, storage, enabled modules and advanced features such as predictive analytics or AI-driven workflow support. This is primarily recurring software revenue, with potential usage-based components layered onto core subscription contracts.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Dataroid)
Dataroid raises $6.6M to boost global expansion
Dataroid has successfully raised $6.6 million in funding aimed at enhancing its global expansion efforts.
Read original sourceDataroid raises $6.6M to boost global expansion
Dataroid has successfully raised $6.6 million to enhance its global expansion efforts.
Read original sourceDataroid: Frequently Asked Questions
What is Dataroid?
Dataroid is a Turkish B2B SaaS company offering customer data, behavioural analytics, predictive analytics and customer engagement software.
Who uses Dataroid?
Its users are business teams at digital-first companies, especially marketing, product, analytics, UX, retention and data teams.
How does Dataroid make money?
It makes money through recurring enterprise software subscriptions, likely with custom pricing based on modules, scale and usage.
Company Facts
- Headquarters
- Itü Ayazağa Kampüsü Yolu, Arı Teknokent 3, Sariyer, Istanbul 34467, Turkey
- Core Segment
- MarTech Vendor
- Company Size
- 10–49
- Official Link
- dataroid.com