Dataroid

Dataroid operates a multi-module B2B SaaS model. It creates value by acting as a central software layer for first-party data collection, customer profile unification, behavioural analytics and campaign activation. Customers integrate Dataroid into their web and app properties, use it to consolidate user data and then deploy that data into analytics, segmentation and messaging workflows. Revenue is derived from software access and ongoing platform usage rather than media spend or consumer monetisation.

Dataroid is a Turkish B2B software company that provides a unified customer data, analytics and engagement platform for digital-first enterprises. Its product suite combines a customer data platform, digital experience analytics, omnichannel customer engagement and predictive analytics, enabling businesses to collect behavioural data, unify customer profiles, analyse journeys and trigger personalised communications across digital channels.

The company generates revenue through enterprise SaaS subscriptions, likely with pricing shaped by data volume, modules used and client scale. Its direct customers are business teams rather than consumers, particularly marketing, analytics, product, UX, data and retention teams that need first-party data infrastructure and activation tooling.