Dataroid
B2B customer data, analytics and engagement software platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Dataroid Teknoloji A.S.
- Entity type
- COMPANY
- Headquarters
- Itü Ayazağa Kampüsü Yolu, Arı Teknokent 3, Sariyer, Istanbul 34467, Turkey
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- dataroid.com
What Dataroid does
Dataroid operates a multi-module B2B SaaS model. It creates value by acting as a central software layer for first-party data collection, customer profile unification, behavioural analytics and campaign activation. Customers integrate Dataroid into their web and app properties, use it to consolidate user data and then deploy that data into analytics, segmentation and messaging workflows. Revenue is derived from software access and ongoing platform usage rather than media spend or consumer monetisation.
Category differentiation
Dataroid is a B2B customer data, analytics and engagement software vendor, not a consumer app or a generic data broker. It should be distinguished from pure CDP vendors by its added analytics and campaign orchestration modules.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Dataroid is a Turkish B2B software company that provides a unified customer data, analytics and engagement platform for digital-first enterprises. Its product suite combines a customer data platform, digital experience analytics, omnichannel customer engagement and predictive analytics, enabling businesses to collect behavioural data, unify customer profiles, analyse journeys and trigger personalised communications across digital channels. The company generates revenue through enterprise SaaS subscriptions, likely with pricing shaped by data volume, modules used and client scale. Its direct customers are business teams rather than consumers, particularly marketing, analytics, product, UX, data and retention teams that need first-party data infrastructure and activation tooling.
Company news briefing
Briefing updated:
Dataroid has secured $6.6 million in funding to drive global expansion and enhance its AI-driven digital analytics platform. This capital injection coincides with the launch of "AI Agent D" for automated insights and a significant user interface redesign aimed at streamlining data interaction. Furthermore, the company was recognised as a High Performer in the G2 Spring 2026 Reports, achieving the top position for enterprise support within its sector.
Business model & monetisation
The company uses a SaaS monetisation model with enterprise subscriptions for access to its platform modules. Based on the product data, pricing is customised by deployment scale, event volume, storage, enabled modules and advanced features such as predictive analytics or AI-driven workflow support. This is primarily recurring software revenue, with potential usage-based components layered onto core subscription contracts.
- Core platform subscriptions
- Software Subscription
- Module-based upsell for CDP, analytics and engagement features
- Software Subscription
- Usage-linked pricing tied to event volume, storage or platform scale
- Pay-per-Use
- Advanced predictive or AI-driven capabilities
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Dataroid Enters Global Top 10 in Mobile App Analytics Category in G2’s Summer Reports
Recorded impact score: 4/5
Dataroid Enters Global Top 10 in Mobile App Analytics Category in G2’s Summer Reports
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Backend Engineer(Senior) | Engineering & Development | Istanbul, Turkey | |
| Senior Product Manager(Senior) | Product & Design | Istanbul, Turkey |
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Questions about Dataroid
What is Dataroid?
Dataroid is a Turkish B2B SaaS company offering customer data, behavioural analytics, predictive analytics and customer engagement software.
Who uses Dataroid?
Its users are business teams at digital-first companies, especially marketing, product, analytics, UX, retention and data teams.
How does Dataroid make money?
It makes money through recurring enterprise software subscriptions, likely with custom pricing based on modules, scale and usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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