Dataroid

The business operates as a B2B SaaS provider of an enterprise digital analytics and customer engagement platform. It creates value by enabling client teams to collect behavioural and performance data via SDKs and APIs, unify this data into a single source of truth, run real-time and AI-driven journey analytics, and trigger engagement campaigns through in-app messages and push notifications. Additional value comes from built-in application performance monitoring and data export capabilities for downstream systems.

Revenue is generated primarily through recurring subscription contracts for platform access, with pricing likely structured around tiers based on usage parameters such as tracked events, data volume, or active users, and differentiated feature sets. The company probably supplements this with professional services for onboarding, implementation, and ongoing support for enterprise customers, increasing customer stickiness and deployment quality.

Dataroid is a Turkey-based, AI-powered digital analytics and customer engagement platform sold to enterprises. It unifies behavioural analytics, application performance monitoring, and customer data into a single environment, providing real-time journey analytics and activation across web and mobile channels in a GDPR-compliant, cookie-less setup.

The company operates a B2B SaaS model, generating revenue from subscription contracts for its platform, likely tiered by data or event volume, with additional fees for implementation and support. Its primary customers are medium to large enterprises—particularly product, marketing, customer experience, and engineering teams in sectors such as banking, retail, and travel—that need to collect, analyse, and activate first-party user data for engagement campaigns and performance monitoring.