Tealium

The company operates an enterprise SaaS model providing a suite of data infrastructure products: a customer data platform for identity resolution and audience management, tag management for client‑side data collection, a server‑side API hub for event routing, a data hub for storage and export, and embedded machine learning capabilities. These components create value by unifying event and profile data from web, mobile, offline and server sources, then distributing that data to downstream marketing, analytics and data systems through integrations.

Value is created for customers by standardising customer data, improving governance, enabling real‑time activation across a broad vendor ecosystem, and supporting analytics and data science workflows. Additional value comes from deployment options such as private cloud for regulated or security‑sensitive enterprises, as well as implementation and advisory services that help customers design and maintain their data layer and audience strategies.

Tealium Inc. is a United States–based enterprise software company focused on customer data infrastructure for marketing, analytics and personalisation use cases. Its platform includes a customer data platform, tag management, server‑side event collection, data storage/export and embedded machine learning to unify customer data and activate it across other marketing and analytics tools in real time.

The company generates revenue by selling subscription access to its cloud platform and related add‑ons, primarily to mid‑market and large enterprises that need to standardise and operationalise customer data. It also offers professional services for implementation and ongoing support. Customers are typically marketing, analytics, data and engineering teams in enterprises that require a centralised data layer for digital experiences, measurement and compliance.