Tealium

Tealium operates a B2B SaaS model centred on a modular customer data infrastructure platform. It creates value by helping enterprises collect event data, manage tags and consent-aware tracking, unify profiles, stream data to downstream systems, and activate audiences or decisioning workflows in real time. Revenue is generated from recurring software contracts, with additional value captured through higher-tier modules such as predictive analytics, AI-oriented streaming, warehouse activation, and enterprise-grade integrations.

Tealium is a private US-based enterprise software company focused on customer data infrastructure for marketing, analytics, advertising, and customer experience teams. Its core platform combines customer data platform capabilities, tag management, real-time event streaming, identity resolution, predictive analytics, and activation tooling. The company sells primarily to enterprise organisations that need to collect, govern, unify, and route customer data across web, mobile, social, analytics, and advertising systems.

Tealium makes money through enterprise SaaS subscriptions tied to its Customer Data Hub and related modules, with pricing typically customised around data volumes, customer profiles, integrations, and advanced features. Its value proposition is helping businesses centralise first-party customer data, improve signal quality in a privacy-constrained environment, and activate data across a large ecosystem of downstream tools.