Tealium
Enterprise customer data platform for collection, unification and activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Tealium, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- tealium.com
What Tealium does
Tealium operates a B2B SaaS model centred on a modular customer data infrastructure platform. It creates value by helping enterprises collect event data, manage tags and consent-aware tracking, unify profiles, stream data to downstream systems, and activate audiences or decisioning workflows in real time. Revenue is generated from recurring software contracts, with additional value captured through higher-tier modules such as predictive analytics, AI-oriented streaming, warehouse activation, and enterprise-grade integrations.
Category differentiation
Tealium is an enterprise customer data infrastructure vendor, not a consumer app or advertising network. It is best understood as a CDP and data collection platform rather than a standalone DSP, CRM, or foundational AI model provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Tealium is a private US-based enterprise software company focused on customer data infrastructure for marketing, analytics, advertising, and customer experience teams. Its core platform combines customer data platform capabilities, tag management, real-time event streaming, identity resolution, predictive analytics, and activation tooling. The company sells primarily to enterprise organisations that need to collect, govern, unify, and route customer data across web, mobile, social, analytics, and advertising systems. Tealium makes money through enterprise SaaS subscriptions tied to its Customer Data Hub and related modules, with pricing typically customised around data volumes, customer profiles, integrations, and advanced features. Its value proposition is helping businesses centralise first-party customer data, improve signal quality in a privacy-constrained environment, and activate data across a large ecosystem of downstream tools.
Company news briefing
Briefing updated:
Tealium has expanded its integration ecosystem by partnering with OpenAI to support conversion data for ChatGPT ads, while continuing to scale its agentic capabilities and the Jev AI model for in-stream customer data intelligence. The company is actively addressing regulatory and data trust challenges, including Australia's 2026 privacy reforms and data quality degradation, while reinforcing its technical alignment with platforms such as Databricks' CustomerLake.
Business model & monetisation
Tealium uses an enterprise SaaS pricing model based on annual subscriptions and customised commercial packages. Pricing depends on event throughput, number of customer profiles, enabled products or modules, integration requirements, and enterprise support. Monetisation is therefore primarily subscription-led, with upsell from core data collection and CDP capabilities into predictive analytics, warehouse activation, AI data streaming, and conversion API integrations.
- Core customer data platform subscriptions
- Software Subscription
- Tag management and event collection modules
- Software Subscription
- Advanced analytics, predictive ML, and decisioning modules
- Software Subscription
- Data access, warehouse activation, and AI streaming capabilities
- Software Subscription
- Enterprise support and expanded integration usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Celebrus
Enterprise CDP for real-time data, analytics and fraud prevention.
- Funnel
Marketing intelligence software for data integration, measurement and activation.
- Hightouch
Warehouse-native customer data activation and composable CDP software.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Tealium Functions adds in-stream intelligence with disruptive new model Jev
Recorded impact score: 2/5
Tealium announces a new AI model, Jev, integrated into Tealium Functions for in-stream intelligence, enabling real-time decisioning on customer data.
Australia’s 2026 Privacy Reform: What Customer-Data Teams Need to Do Now
Recorded impact score: 3/5
New blog post added to Tealium's news/blog listing: 'Australia’s 2026 Privacy Reform: What Customer-Data Teams Need to Do Now' under Data Governance & Privacy.
Tealium expands agentic capabilities to bring governed customer context to any AI platform
Recorded impact score: 3.5/5
Tealium expands agentic capabilities to bring governed customer context to any AI platform
Data Trust Crisis: Customer Data Quality Declines
Customer Data Quality · Recorded impact score: 2/5
The article warns that marketing organizations face a growing "data trust" crisis: privacy changes, fragmented platforms, and AI-generated/inferred signals are degrading the accuracy and reliability of customer data. It promotes a MarTech Conference session (online, Sept. 2, 2026) titled “The data trust crisis: Why your customer data is getting worse,” featuring speakers from Actable, Razorfish, Tealium, and Ana Mourão, which will examine technical and regulatory drivers of data decay and methods (e.g., confidence-scored approaches, governance playbooks) for maintaining personalization and measurement when datasets are imperfect.
- MarTech is running a session titled “The data trust crisis: Why your customer data is getting worse” at its online MarTech Conference on Sept. 2, 2026.
- Speakers announced for the session include Craig Howard (chief solutions officer, Actable), Ana Mourão (founder and author of The Experimental Marketer Framework), Ryan Warren (chief CRM officer, Razorfish), and Zack Wenthe (director of product marketing and customer data evangelist, Tealium).
Why Databricks’ CustomerLake Makes Tealium More Important, Not Less
Recorded impact score: 4/5
Explains the relationship between Databricks CustomerLake and Tealium.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Staff Observability Engineer(Lead) | Engineering & Development | Remote Poland | |
| Implementation Engineer(Mid-Level) | Customer Success & Client Operations | Remote USA | |
| Partner Development Director(Director) | Sales & Business Development | Remote United Kingdom | |
| Product Marketing Director(Director) | Marketing & Growth | Remote USA | |
| Sr. Client Director(Senior) | Customer Success & Client Operations | Remote USA |
Explore company relationships
Questions about Tealium
What is Tealium?
Tealium is a private enterprise software company that provides customer data infrastructure, including CDP, tag management, event streaming, analytics, and activation tools.
Who uses Tealium?
Large enterprise marketing, analytics, customer experience, data engineering, and advertising operations teams use Tealium to collect, unify, govern, and activate customer data.
How does Tealium make money?
Tealium makes money through customised enterprise SaaS subscriptions, typically priced by data volume, profiles, integrations, enabled modules, and support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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