Hightouch
Warehouse-native customer data activation and composable CDP software.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- United States
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- hightouch.com
What Hightouch does
Hightouch operates a B2B SaaS model built around warehouse-native data activation. It creates value by allowing enterprises to keep customer data in their existing cloud warehouse while using Hightouch as the operational layer for reverse ETL, audience building, identity resolution, journey orchestration, event collection, campaign measurement, and ad creative workflows. This reduces duplication, improves governance, and connects data teams with marketing and advertising execution. Revenue is generated from software subscriptions and usage-linked platform consumption across modular products.
Category differentiation
Hightouch is not a cloud data warehouse or a traditional monolithic CDP. It is a warehouse-native activation and customer data operations platform used by business teams to operationalise existing warehouse data.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Hightouch is a private US B2B software company that sells a warehouse-native customer data and activation platform. Its core offering lets organisations use data stored in cloud warehouses to build audiences, unify customer identities, orchestrate journeys, measure outcomes, and sync data into downstream business systems such as CRM, marketing, and advertising tools without duplicating data into a separate monolithic CDP. The company makes money through modular SaaS products and usage-based pricing. Its customers are primarily enterprise data teams, marketing operations teams, growth marketers, product teams, and advertising teams that want governed customer data activation, personalisation, and campaign execution on top of existing warehouse infrastructure. Recent product expansion also shows a move beyond reverse ETL into identity resolution, campaign analytics, and creative orchestration for paid media.
Company news briefing
Briefing updated:
Following its $150 million Series D funding at a $2.75 billion valuation, Hightouch has rebranded as an 'Agentic CDP' and expanded its platform with Agentic Content Review capabilities alongside a Times Square ad campaign. The company also integrated with OpenAI's ChatGPT Ads to support Conversions API measurement and published critical commentary examining the LiveRamp RampID ecosystem.
Business model & monetisation
Hightouch monetises through modular SaaS packaging with usage-based pricing. It offers entry-level or free reverse ETL access for limited use cases, then charges paid customers based on activation volume, sync frequency, records processed, destinations used, and selected modules such as Composable CDP, Customer Studio, Identity Resolution, Real-time Personalization, and related products. Enterprise contracts are quote-based and likely include custom support, security, and service terms.
- Composable CDP and activation modules
- Software Subscription
- Usage-based reverse ETL and data sync consumption
- Pay-per-Use
- Enterprise add-ons for identity, personalisation, and measurement
- Software Subscription
- Creative orchestration and ad workflow products
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Ad Format
Competitors & alternatives
- Amperity
Enterprise customer data cloud for identity, unification and activation.
- Funnel
Marketing intelligence software for data integration, measurement and activation.
- Mapp
Integrated marketing cloud for data, analytics and automation.
- Braze
Customer engagement software for real-time cross-channel personalisation.
- Tealium
Enterprise customer data platform for collection, unification and activation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Hightouch launches Agentic Content Review and new blog posts on layering and creative fatigue
Recorded impact score: 3/5
New blog posts added: 'Layers change everything. How to edit AI content with ease' (Sep 24), 'What is creative fatigue — and why the real problem isn't spotting it' (Sep 24), 'How our Forward Deployed Creatives took on Times Square' (Sep 21), and 'Create content review agents and manage approvals directly in the Hightouch Agentic Marketing Platform' (Sep 18).
Hightouch launches new blog posts: 'The RampID Illusion' and 'A practical blueprint for turning AI into marketing impact'
Recorded impact score: 3/5
New blog posts added: 'The RampID Illusion: 50%+ of US ad spend activates without the ID that’s supposed to protect your data' (Sep 9) and 'A practical blueprint for turning AI into marketing impact' (Sep 9), a collaboration with Snowflake.
Hightouch Hires Google Agency Lead Jitendra Kumar
Hiring · Recorded impact score: 2/5
Hightouch, the customer-data-platform-turned-agentic-marketing-system valued at $2.75 billion after a $150 million Series D, has hired Jitendra Kumar as its first Head of Commercial, Advertising. A 20‑year Google veteran who most recently led U.S. agency partnerships for Google Customer Solutions, Kumar will build and manage relationships across agencies, holding companies, brands and ad‑tech platforms to make first‑party data and AI actionable across media workflows. The hire supports Hightouch’s accelerated commercial push into agentic, AI‑driven advertising as the company scales — reporting more than 100% growth in each of the past two years — and expands its Agentic Marketing Platform. Founded out of Y Combinator in 2018, Hightouch is positioning AI agents with customer data, brand context and marketing tools.
- Jitendra Kumar appointed Head of Commercial, Advertising at Hightouch.
- Kumar is a 20-year Google veteran who most recently led U.S. agency partnerships for Google Customer Solutions.
Hightouch's Agentic CDP Rebrand and Databricks' CustomerLake Reshape CDPs
Customer Data Platform · Recorded impact score: 3/5
Hightouch has rebranded itself as an 'Agentic CDP', while Databricks has entered the customer data platform market with CustomerLake, a new offering that brings identity resolution, audience management and activation directly into its lakehouse, letting businesses manage customer data where it already resides. These moves are redefining the CDP category, shifting the focus from storing unified customer profiles to providing trusted, real-time context for AI agents. Industry experts, including leaders from Amperity, Tredence, and ShadowDragon, argue that CDPs are becoming intelligence layers for enterprise AI, and buyers should now prioritize decisioning capabilities, governance, data quality, real-time activation, and open architecture over traditional feature checklists. The article also explores the competitive implications of warehouse-native architectures and the debate over whether 'Agentic CDP' will become a lasting industry category.
- Hightouch rebranded itself as an 'Agentic CDP'.
- Databricks launched CustomerLake, a new customer data platform built on its lakehouse.
Hightouch supports Conversions API for ChatGPT Ads
Recorded impact score: 4/5
Quickly send conversion events from your warehouse to help measure & optimize advertising in ChatGPT, without custom pipelines or heavy setup.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Enterprise Account Executive, East - New York City(Senior) | Sales | Remote (New York, NY) | |
| Senior Product Marketing Manager, CDP(Senior) | Marketing | San Francisco | |
| Technical Account Manager, Enterprise - East(Mid-Level) | Customer Success | Remote (North America) | |
| Engineering Manager, Customer Studio(Manager) | Engineering | Remote (North America) | |
| Enterprise Account Executive, East - Southeast(Senior) | Sales | Remote (Southeast) |
Explore company relationships
Questions about Hightouch
What is Hightouch?
Hightouch is a B2B software platform for warehouse-native customer data activation, reverse ETL, audience management, identity resolution, and related marketing workflows.
Who uses Hightouch?
It is used by data teams, analytics engineers, marketing operations, growth marketers, product teams, and advertising teams at businesses that run on cloud data warehouses.
How does Hightouch make money?
It earns revenue through modular SaaS subscriptions and usage-based pricing tied to data syncs, activation volume, selected products, and enterprise contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on Hightouch
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.