Observed Signal · Oct 28, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Stellantis selects Amperity for customer data platform
Amperity, a customer data platform (CDP), announced that automaker Stellantis has selected it to support its customer data transformation and deliver personalized experiences across its brands and touchpoints. Amperity will enable Stellantis to recognize customers across brands, households, and vehicles, building a foundation for cross-brand engagement, after-sales, loyalty, and personalized messaging. In a proof of concept, Amperity ingested millions of records in minutes and created a unified Customer 360 for complex automotive data in less than three days, demonstrating real-time support for consumer journey use cases. The open, composable architecture allows integration with Stellantis's existing data ecosystem, reducing silos and maximizing investments.
A large automotive brand selecting a CDP marks a notable enterprise adoption of customer data technology, relevant for MarTech but not a major industry shift.
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Key Takeaways & Evidence Grounding
- Stellantis selected Amperity as its customer data platform.
- Amperity will enable customer recognition across brands, households, and vehicles.
- Proof of concept: Amperity ingested millions of records in minutes and built a Customer 360 in under three days.
- Use cases include cross-brand engagement, after-sales, loyalty, and personalized messaging.
- Amperity's architecture integrates with Stellantis's existing data ecosystem.
Connected Companies & Entities
2 Entities mapped“Stellantis has selected Amperity to power trusted customer context and personalized experiences.”
“Amperity, an enterprise-grade Customer Data Platform, announced that Stellantis has selected Amperity to support its customer data transform...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amperity Named Leader in IDC MarketScape for AI CDPs
Amperity announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 (doc #US53952526, June 2026). IDC cited Amperity’s strengths for large B2C enterprises — notably identity resolution (deterministic, probabilistic, graph-based, household and consent-aware), schema and data readiness, segmentation and journey orchestration, and lakehouse alignment including zero-copy data sharing with Snowflake and Databricks. Amperity’s co-founder & co-CEO Derek Slager and IDC Research Director Tapan Patel stressed that durable identity and trusted customer context are prerequisites for enterprise AI-driven personalization and decisioning. The release notes Amperity’s hybrid deployment flexibility and that more than 400 brands rely on the company. The recognition positions Amperity as a recommended CDP option for enterprises with fragmented first‑party data where identity accuracy, data quality, and marketer access to trusted audiences are mission-critical.
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Amperity announced it was recognized by Snowflake as a Leader in the Data and Identity category in Snowflake’s Modern Marketing Data Stack: Governing the Agentic Enterprise report. The recognition, announced at Cannes Lions 2026, highlights Amperity’s role in unifying fragmented customer data into trusted, AI-ready profiles that enable real-time decisioning when combined with Snowflake’s AI Data Cloud. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing systems built on governed data foundations.
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