Observed Signal · Jun 22, 2026 · Report Recognition · Source: Business Wire: AdTech · Impact: 2/5 · Sentiment: Positive
Amperity Named Leader in Snowflake Marketing Data Report
Amperity announced it was recognized by Snowflake as a Leader in the Data and Identity category in Snowflake’s Modern Marketing Data Stack: Governing the Agentic Enterprise report. The recognition, announced at Cannes Lions 2026, highlights Amperity’s role in unifying fragmented customer data into trusted, AI-ready profiles that enable real-time decisioning when combined with Snowflake’s AI Data Cloud. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing systems built on governed data foundations.
Snowflake’s industry report is influential for marketing data stack decisions and the recognition highlights Amperity’s positioning in Data & Identity (CDP) — notable for MarTech buyers but not an industry-shifting technical or policy change.
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Key Takeaways & Evidence Grounding
- Amperity was recognized by Snowflake as a Leader in the Data and Identity category of Snowflake’s Modern Marketing Data Stack report.
- The recognition was announced at Cannes Lions 2026.
- Snowflake’s fifth annual Modern Marketing Data Stack report draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories.
- Amperity describes itself as an AI-powered Customer Data Cloud used by more than 400 brands worldwide.
Connected Companies & Entities
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Amperity Named Leader in IDC MarketScape for AI CDPs
Amperity announced it has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 (doc #US53952526, June 2026). IDC cited Amperity’s strengths for large B2C enterprises — notably identity resolution (deterministic, probabilistic, graph-based, household and consent-aware), schema and data readiness, segmentation and journey orchestration, and lakehouse alignment including zero-copy data sharing with Snowflake and Databricks. Amperity’s co-founder & co-CEO Derek Slager and IDC Research Director Tapan Patel stressed that durable identity and trusted customer context are prerequisites for enterprise AI-driven personalization and decisioning. The release notes Amperity’s hybrid deployment flexibility and that more than 400 brands rely on the company. The recognition positions Amperity as a recommended CDP option for enterprises with fragmented first‑party data where identity accuracy, data quality, and marketer access to trusted audiences are mission-critical.
Acxiom Named Leader in Snowflake Marketing Data Stack
Acxiom announced it was recognized by Snowflake in The Modern Marketing Data Stack 2026 report, receiving “Leader” status in Identity & Onboarding and “One to Watch” in Collaboration. The recognition, announced at Cannes Lions 2026, highlights Acxiom’s identity and data solutions embedded in Snowflake’s AI Data Cloud and its data clean room innovations, supported by an expanded collaboration with Snowflake. Snowflake’s fifth annual report draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing on governed data foundations. Acxiom cited client outcomes—including a travel company that reduced campaign launch time by 96%—and promoted its Acxiom Real ID identity resolution capabilities as enabling secure collaboration and single customer views for personalized marketing.
Snowplow Named Leader in Snowflake Marketing Report
Snowplow announced at Cannes Lions 2026 that Snowflake recognized it as a leader in the Analytics & Measurement category of The Modern Marketing Data Stack report for the third consecutive year. The report highlights Snowplow's delivery of high-quality, real-time, event-level behavioral data into Snowflake's AI Data Cloud to power agentic marketing analytics and AI agents. Snowplow said its server-side, real-time tracking and native Snowflake integration enable accurate attribution, multi-touch and marketing-mix modeling and hyper-personalization. A HelloFresh customer spotlight cites migration to Snowplow raising data accuracy from 33% to 95%. Snowplow claims usage across 2M+ websites/apps, processing over one trillion events per month, and counts 250+ enterprise customers including Experian and Condé Nast.
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