DICK'S Sporting Goods
US sporting goods retailer with e-commerce, retail media and youth sports assets.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- DICK'S Sporting Goods, Inc.
- Entity type
- COMPANY
- Founded
- 1948
- Headquarters
- 345 Court Street, Coraopolis, Pennsylvania 15108
- Company size
- >5,000
- Market role
- Retailer & Marketplace
- Ticker
- DKS
- Official website
- dickssportinggoods.com
What DICK'S Sporting Goods does
The company creates value by combining national sporting goods retail distribution with digital commerce and owned audience assets. It buys or sources branded and private-label merchandise, sells to consumers at retail margin, and uses its website, app, loyalty data and related media properties to drive conversion. It also monetises its audience and shopper intent through advertising sold to brands, and monetises GameChanger through subscriptions and advertising.
Category differentiation
This is the US sporting goods retail company, not merely its advertising division or a standalone adtech vendor. Its retail media operation is an adjacency, not the company’s sole business.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DICK'S Sporting Goods is a publicly listed US sporting goods retailer that sells equipment, footwear, apparel and related products through physical stores and its e-commerce platform. Its core business is retail: it generates most revenue from direct consumer sales, supported by merchandising, promotions and omnichannel fulfilment. The company has also expanded into adjacent digital assets through acquisitions including GameChanger and through its owned retail media operation, DICK’S Media Network.
Company news briefing
Briefing updated:
Following its Foot Locker acquisition, DICK'S Sporting Goods has issued a $1.0 billion senior notes offering for general corporate purposes and operational financing. The company continues to scale its loyalty program with ScoreCard+ while expanding its retail media network through youth sports ecosystems and advanced data partnerships with LiveRamp and Adobe.
Business model & monetisation
Monetisation is hybrid. The main revenue stream is retail product margin from in-store and online sales. Additional revenue comes from advertising sold through DICK’S Media Network, including sponsored listings, display and video inventory on owned properties and offsite activation using first-party shopper data. GameChanger contributes subscription revenue and advertising revenue. As a public company, it does not rely on external venture funding for operations.
- Sporting goods, footwear and apparel sales
- Retail Margin
- Retail media advertising
- Percentage Take-Rate
- GameChanger subscriptions
- Content Subscription
- GameChanger in-app advertising
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Decathlon
Global sporting goods retailer with marketplace and retail media monetisation.
Side-by-side comparisons
Subsidiaries & acquisitions
- Foot Locker
Athletic footwear and apparel retailer owned by DICK'S Sporting Goods.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DICK'S Sporting Goods Faces Securities Fraud Class Action
Legal · Recorded impact score: 1/5
Kessler Topaz Meltzer & Check, LLP has announced a securities fraud class action lawsuit against DICK'S Sporting Goods, Inc. (NYSE: DKS). The lawsuit, filed in the U.S. District Court for the Western District of Pennsylvania, alleges that DICK'S made materially false and misleading statements regarding its inventory and promotional activities, particularly related to Foot Locker's operations. Investors who purchased DICK'S common stock between September 8, 2025, and August 24, 2026, are affected. The deadline to seek lead plaintiff status is November 3, 2026. The complaint follows a significant drop in DICK'S stock price after disappointing Q2 2026 earnings, which were attributed to an increasingly promotional athletic footwear market.
- Securities fraud class action lawsuit filed against DICK'S Sporting Goods in the U.S. District Court for the Western District of Pennsylvania.
- Class period: September 8, 2025 through August 24, 2026.
8-K Financial Filing Analysis for DICK'S Sporting Goods (2026-09-25)
financials · Recorded impact score: 3.8/5
On September 22, 2026, DICK'S Sporting Goods, Inc. entered into an underwriting agreement to issue and sell $1.0 billion aggregate principal amount of senior notes. The offering consists of $400 million of 6.200% senior notes due September 25, 2036, and $600 million of 6.900% senior notes due September 25, 2056. The unsecured, unsubordinated notes were issued under the company's existing base indenture supplemented by a third supplemental indenture dated September 25, 2026. DICK'S Sporting Goods intends to use the net proceeds for general corporate purposes, which may include operational financing, debt repayment, share repurchases, and future business acquisitions.
- DICK'S Sporting Goods issued $1.0 billion in total senior notes, divided into $400 million at 6.200% due 2036 and $600 million at 6.900% due 2056.
- The offering was underwritten by BofA Securities, PNC Capital Markets LLC, and Wells Fargo Securities, LLC under an indenture supplemented on September 25, 2026.
8-K Financial Filing Analysis for DICK'S Sporting Goods (2026-09-21)
financials · Recorded impact score: 3.8/5
DICK'S Sporting Goods filed a Form 8-K to provide unaudited pro forma condensed combined financial information regarding its acquisition of Foot Locker, Inc., which closed on September 8, 2025. The filing incorporates pro forma financial statements and accompanying notes for the fiscal year ended January 31, 2026, under Exhibit 99.1. This disclosure provides the market and investors with standardized pro forma visibility into the combined operational and financial scale following the completion of the Foot Locker merger.
- DICK'S Sporting Goods completed the acquisition of Foot Locker, Inc. on September 8, 2025.
- The 8-K provides unaudited pro forma condensed combined financial information and accompanying notes for the fiscal year ended January 31, 2026 (filed as Exhibit 99.1).
Dick's Retail Media Network Pitches Youth Sports Audiences to Advertisers
Retail Media · Recorded impact score: 3/5
Dick's Sporting Goods is expanding its retail media efforts, pitching advertisers on reaching 'sporthood' families through its youth sports ecosystem. Speaking at Ascendant Network's Showcase, David Young, VP of Dick's Media, highlighted the company's reach of 70 million consumers across its brands, including GameChanger, a youth sports streaming app with over 9 million users. Dick's aims to attract CPG brands, quick-service restaurants, and automakers to advertise through in-store digital screens, audio, and other channels. A survey with eMarketer found 84% of parents say youth sports influence their purchase decisions, supporting Dick's pitch that its audience has broad purchase intent beyond sporting goods.
- Dick's Media reaches 70 million consumers across its brands, including GameChanger.
- GameChanger app serves over 9 million users annually for youth sports streaming and stats.
Amazon Prime members get free Alexa+ access
Loyalty Programs · Recorded impact score: 4/5
Amazon has made its agentic AI assistant, Alexa+, free for all Prime members in the U.S., completing its rollout. Non-Prime members can access the full Alexa+ for $19.99 per month, or a free text-based version. The move comes as Amazon reports strong growth in Prime membership, with double-digit year-over-year growth in Q2 2026. Shoppers who tried Alexa+ signed up for Prime at a nearly 25% higher rate. This perk is part of a broader trend among retailers to enhance loyalty programs, with Walmart adding new benefits to Walmart+ and Dick's Sporting Goods launching ScoreCard+.
- Amazon made Alexa+ free for all Prime members in the U.S.
- Non-Prime members can subscribe to Alexa+ for $19.99 per month.
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Questions about DICK'S Sporting Goods
What is DICK'S Sporting Goods?
DICK'S Sporting Goods is a US public retailer selling sporting goods, footwear and apparel through stores and digital channels, with added media and youth sports assets.
Who uses DICK'S Sporting Goods?
Consumers shop its stores and e-commerce platform, while brand advertisers use DICK’S Media Network and youth sports participants use GameChanger.
How does DICK'S Sporting Goods make money?
It mainly earns retail margin on product sales, with additional revenue from retail media advertising and GameChanger subscriptions and advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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