Observed Signal · Jun 22, 2026 · Recognition · Source: Business Wire: AdTech · Impact: 3/5 · Sentiment: Positive
Snowplow Named Leader in Snowflake Marketing Report
Snowplow announced at Cannes Lions 2026 that Snowflake recognized it as a leader in the Analytics & Measurement category of The Modern Marketing Data Stack report for the third consecutive year. The report highlights Snowplow's delivery of high-quality, real-time, event-level behavioral data into Snowflake's AI Data Cloud to power agentic marketing analytics and AI agents. Snowplow said its server-side, real-time tracking and native Snowflake integration enable accurate attribution, multi-touch and marketing-mix modeling and hyper-personalization. A HelloFresh customer spotlight cites migration to Snowplow raising data accuracy from 33% to 95%. Snowplow claims usage across 2M+ websites/apps, processing over one trillion events per month, and counts 250+ enterprise customers including Experian and Condé Nast.
Recognition emphasizes the industry shift toward governed, real-time event-level data and AI-driven 'agentic' marketing; relevant to MarTech measurement and platforms but not a policy change or major platform technical release.
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Key Takeaways & Evidence Grounding
- Snowplow was recognized by Snowflake as a leader in the Analytics & Measurement category of The Modern Marketing Data Stack report.
- The announcement was made at Cannes Lions 2026 and marks Snowplow's third consecutive year as a leader in the report.
- HelloFresh migrated to Snowplow and improved data accuracy from 33% to 95%, according to the customer spotlight.
- Snowplow processes over one trillion events per month and is leveraged across 2M+ websites and applications globally.
- More than 250 companies, including Experian, AutoTrader, Strava, Condé Nast, and HelloFresh, are cited as Snowplow customers.
Connected Companies & Entities
7 Entities mapped“Snowplow today announced at Cannes Lions 2026 that it has been recognized by Snowflake, the AI Data Cloud company, as a leader in The Modern...”
“It has been recognized by Snowflake, the AI Data Cloud company, as a leader in The Modern Marketing Data Stack: Governing the Agentic Enterp...”
“For joint customers like HelloFresh improved data accuracy from 33% to 95% and built measurement they could actually run their business on....”
“More than 250 companies, including Experian, AutoTrader, Strava, Condé Nast, and HelloFresh, rely on Snowplow to build a well-governed, firs...”
“BOSTON--(BUSINESS WIRE)--Snowplow today announced at Cannes Lions 2026 that it has been recognized by Snowflake......”
“More than 250 companies, including Experian, AutoTrader, Strava, Condé Nast, and HelloFresh, rely on Snowplow to build a well-governed, firs...”
“More than 250 companies, including Experian, AutoTrader, Strava, Condé Nast, and HelloFresh, rely on Snowplow to build a well-governed, firs...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sigma Named Leader in Snowflake’s Marketing Data Stack
Sigma announced at Cannes Lions 2026 that Snowflake recognized the company as a Leader in the Analytics & Measurement category of Snowflake’s Modern Marketing Data Stack 2026: Governing the Agentic Enterprise. Snowflake highlighted Sigma’s warehouse-native approach that lets marketing teams query live customer data directly in Snowflake (no extracts) and run AI features and writeback workflows inside the Snowflake security boundary while inheriting row-level security and audit trails. The report — now in its fifth year — draws on insights from more than 11,500 Snowflake customers and ecosystem partners across 13 categories. Sigma is a four-time Snowflake Partner of the Year and was also recognized at Snowflake Summit 2026 with a CoCo Adoption Award for its work on Cortex and warehouse-agent integrations.
Snowflake Names DAS42 Featured Services Partner
DAS42 announced on June 22, 2026 at Cannes Lions that Snowflake has recognized the consultancy as a featured services partner in The Modern Marketing Data Stack 2026 report. Snowflake showcased DAS42 for its work helping media, entertainment and telecommunications clients unify fragmented audience data, build identity resolution and enrichment on Snowflake, and deploy AI-powered accelerators including agentic campaign management to drive ad revenue and customer acquisition. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and ecosystem partners across 13 categories. Snowflake CMO Denise Persson and DAS42 CEO Susan Cook are quoted on the industry shift toward governed data foundations and AI-driven, agentic marketing systems.
Amperity Named Leader in Snowflake Marketing Data Report
Amperity announced it was recognized by Snowflake as a Leader in the Data and Identity category in Snowflake’s Modern Marketing Data Stack: Governing the Agentic Enterprise report. The recognition, announced at Cannes Lions 2026, highlights Amperity’s role in unifying fragmented customer data into trusted, AI-ready profiles that enable real-time decisioning when combined with Snowflake’s AI Data Cloud. Snowflake’s fifth annual report draws on insights from more than 11,500 customers and partners across 13 categories and emphasizes a shift toward AI-driven, agentic marketing systems built on governed data foundations.
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