Observed Signal · Oct 8, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Hightouch Names Matthew Lubeck General Manager EMEA
Hightouch, a leader in data and AI for marketing, has appointed Matthew Lubeck as General Manager for EMEA. Based in London, Lubeck will lead all go-to-market functions across the region as Hightouch drives adoption of agentic marketing. The company reports over 100% growth in each of the past two years and recently closed a $150 million Series D. Hightouch already has offices in London and Paris, native-speaking teams across multiple European markets, and a new team in Dubai. Lubeck brings 20 years of experience, having previously launched and led Amperity's EMEA business and held leadership roles at L'Oréal and Estée Lauder. Hightouch's platform supports EU data residency and runs inside customers' data warehouses, with clients including Accor, HelloFresh, Currys, and Telenor.
Leadership appointment in a growing martech company signals expansion in EMEA and agentic marketing trend.
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Key Takeaways & Evidence Grounding
- Hightouch appoints Matthew Lubeck as General Manager EMEA, based in London.
- Lubeck previously launched and led EMEA business at Amperity.
- Hightouch reported over 100% growth in each of the past two years.
- Hightouch raised $150 million in Series D earlier this year.
- Hightouch has offices in London, Paris, and a new team in Dubai.
Connected Companies & Entities
4 Entities mapped“Hightouch, the leader in data and AI for marketing, has named Matthew Lubeck General Manager, EMEA....”
“He previously held leadership roles at L'Oréal and The Estée Lauder Companies....”
“He previously held leadership roles at L'Oréal and The Estée Lauder Companies....”
“He joins from Amperity, where he launched and led the company's EMEA business....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Hightouch Boosts ANZ Operations with New Country Manager
Hightouch announced the expansion of its Australia and New Zealand (ANZ) operations with the appointment of Aidan Lynch as Country Manager to deepen local engagement and support enterprises activating governed customer data. The company cites sustained organic growth in the APJ region and rising demand for warehouse-native, agentic marketing technology. Hightouch’s platform activates customer data directly from cloud data warehouses such as Snowflake, BigQuery and Databricks, enabling audience building, orchestration and AI-embedded workflows without data replication. The ANZ expansion follows Hightouch’s first-time recognition as a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms.
Hightouch Reaches $2.75B Valuation After $150M Series D
Hightouch, a marketing data and AI startup founded out of Y Combinator in 2018, closed a $150 million Series D led by Goldman Sachs Alternatives and Bain Capital Ventures in April 2026, with participation from TD7 (The Trade Desk’s investment arm). The round brings the company’s total raised across six rounds to about $322 million and values Hightouch at $2.75 billion. The firm reports roughly $100 million in ARR, a headcount above 400, and blue‑chip customers including Domino’s Pizza, DoorDash, PetSmart, Aritzia, Spotify and the NBA. Hightouch pivoted from a reverse‑ETL/data‑sync product toward AI‑led content and campaign generation, and plans to use the new capital primarily for engineering and customer‑facing hires. The company also made an unsolicited approach to Publicis to buy LiveRamp’s identity business for up to $1.2 billion.
Hightouch Hires Google Agency Lead Jitendra Kumar
Hightouch, the customer-data-platform-turned-agentic-marketing-system valued at $2.75 billion after a $150 million Series D, has hired Jitendra Kumar as its first Head of Commercial, Advertising. A 20‑year Google veteran who most recently led U.S. agency partnerships for Google Customer Solutions, Kumar will build and manage relationships across agencies, holding companies, brands and ad‑tech platforms to make first‑party data and AI actionable across media workflows. The hire supports Hightouch’s accelerated commercial push into agentic, AI‑driven advertising as the company scales — reporting more than 100% growth in each of the past two years — and expands its Agentic Marketing Platform. Founded out of Y Combinator in 2018, Hightouch is positioning AI agents with customer data, brand context and marketing tools.
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