Observed Signal · Mar 11, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Hightouch Boosts ANZ Operations with New Country Manager
Hightouch announced the expansion of its Australia and New Zealand (ANZ) operations with the appointment of Aidan Lynch as Country Manager to deepen local engagement and support enterprises activating governed customer data. The company cites sustained organic growth in the APJ region and rising demand for warehouse-native, agentic marketing technology. Hightouch’s platform activates customer data directly from cloud data warehouses such as Snowflake, BigQuery and Databricks, enabling audience building, orchestration and AI-embedded workflows without data replication. The ANZ expansion follows Hightouch’s first-time recognition as a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms.
Regional expansion and a local hire signal growing enterprise demand for warehouse-native CDP and AI-enabled activation; Gartner Leader placement increases vendor credibility, but the announcement is primarily regional hiring/expansion rather than an industry-shifting development.
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Key Takeaways & Evidence Grounding
- Hightouch appointed Aidan Lynch as Country Manager for Australia and New Zealand (ANZ).
- Hightouch is expanding its ANZ operations citing sustained organic growth and rising APJ demand for modernised marketing and data infrastructure.
- Hightouch’s platform activates customer data directly from cloud data warehouses including Snowflake, BigQuery and Databricks without duplicating data.
- Hightouch was named a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms; this was its first inclusion in the Magic Quadrant.
- The company positions its product as a warehouse-native, agentic marketing platform that embeds AI into governed marketing workflows.
Connected Companies & Entities
5 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Hightouch Names Matthew Lubeck General Manager EMEA
Hightouch, a leader in data and AI for marketing, has appointed Matthew Lubeck as General Manager for EMEA. Based in London, Lubeck will lead all go-to-market functions across the region as Hightouch drives adoption of agentic marketing. The company reports over 100% growth in each of the past two years and recently closed a $150 million Series D. Hightouch already has offices in London and Paris, native-speaking teams across multiple European markets, and a new team in Dubai. Lubeck brings 20 years of experience, having previously launched and led Amperity's EMEA business and held leadership roles at L'Oréal and Estée Lauder. Hightouch's platform supports EU data residency and runs inside customers' data warehouses, with clients including Accor, HelloFresh, Currys, and Telenor.
Adzymic Boosts ANZ Strategy with Ben Farnsworth's Leadership
Adzymic has appointed Ben Farnsworth as Managing Partner for Australia and New Zealand (ANZ), signaling a stronger regional push for the omnichannel creative and media solutions provider. Farnsworth brings more than a decade of APAC ad-tech and SaaS leadership, with a track record of scaling businesses, building teams, and securing partnerships with brands and agencies. He will lead Adzymic’s ANZ expansion and commercial efforts, leveraging the APX36One platform to deliver smarter, faster, and more cost-efficient omnichannel campaigns. Kenniess Wong, co-founder and executive director of Adzymic, stated that the appointment underscores the company’s commitment to empowering marketers across Australia and New Zealand. Farnsworth added that APX36One represents the future of creative and media integration, enabling data-driven, dynamic solutions and closer collaboration with marketers, agencies, and tech platforms across ANZ. The move aligns Adzymic’s growth strategy with ANZ opportunities.
Hightouch Reaches $2.75B Valuation After $150M Series D
Hightouch, a marketing data and AI startup founded out of Y Combinator in 2018, closed a $150 million Series D led by Goldman Sachs Alternatives and Bain Capital Ventures in April 2026, with participation from TD7 (The Trade Desk’s investment arm). The round brings the company’s total raised across six rounds to about $322 million and values Hightouch at $2.75 billion. The firm reports roughly $100 million in ARR, a headcount above 400, and blue‑chip customers including Domino’s Pizza, DoorDash, PetSmart, Aritzia, Spotify and the NBA. Hightouch pivoted from a reverse‑ETL/data‑sync product toward AI‑led content and campaign generation, and plans to use the new capital primarily for engineering and customer‑facing hires. The company also made an unsolicited approach to Publicis to buy LiveRamp’s identity business for up to $1.2 billion.
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