opper
Publisher revenue software for media sales and subscriptions.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 1987
- Headquarters
- France
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- opper.io
What opper does
opper operates a vertical B2B SaaS model for publishers and media organisations. It builds proprietary software modules that manage advertising sales workflows, subscriber operations, audience engagement, identity and monetisation, then sells these products as contracted software subscriptions. The company extends value through tightly linked modules such as adsuite, subsuite, marketingsuite, ID management and andzup, which increases product breadth inside each customer account. It also provides implementation, integration, support and consulting services that help customers deploy and operate the software within complex media environments.
Category differentiation
opper is a publisher-focused B2B software and services company, not a consumer media brand or a self-serve advertising platform for advertisers. It is distinct from general CRM or ERP vendors because its products are purpose-built for media sales, subscriptions and audience revenue operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
opper is a privately held French B2B software company focused on media monetisation and audience revenue management for publishers, media groups, advertising agencies and media sales organisations across Europe. Its portfolio spans media order management and ad operations software, subscription and subscriber management, publisher marketing automation, identity and access management, and a European business data platform used for prospecting and CRM enrichment. The company generates revenue through enterprise software subscriptions, negotiated platform contracts, data licensing and professional services tied to implementation, integration, support and operational consulting. Its direct customers are business users inside publisher sales, subscription, marketing, audience development, advertising operations and commercial media teams rather than end consumers.
Business model & monetisation
opper monetises primarily through enterprise software subscriptions and negotiated SaaS contracts for its proprietary product families, including adsuite, subsuite, marketingsuite and ID management. It also generates revenue from data licensing via andzup, plus implementation fees, integration work, managed services, technical support and consulting. The commercial model is sales-led and contract-based, with no verified public self-serve pricing or advertiser media-buying marketplace.
- Enterprise software subscriptions
- Software Subscription
- Implementation and integration services
- Service Fee
- Technical support and managed services
- Service Fee
- Business data licensing via prospecting platform
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about opper
What is opper?
opper is a French B2B software company that provides publisher revenue-management tools for media sales, subscriptions, audience engagement and identity.
Who uses opper?
Publishers, media groups, advertising agencies, media sellers, subscription teams, ad operations teams and audience development teams use opper.
How does opper make money?
opper makes money through enterprise software subscriptions, data licensing and professional services such as implementation, integration, support and consulting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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