Paid Media Campaign Workflow Automation · AdTech Vendor
goTom
Media sales CRM and order management software for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- goTom AG
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Lessingstrasse 11, 8002 Zürich, Switzerland
- Company size
- 10–49
- Market cluster / sector
- Paid Media Campaign Workflow Automation
- Market role
- AdTech Vendor
- Official website
- gotom.io
What goTom does
goTom operates a vertical SaaS model for publisher and sell-side advertising organisations. It sells modular software products that manage customer relationships, campaign booking, order workflows, proposal generation, reporting, and system integrations. The platform creates value by reducing manual administrative work, improving forecasting and billing accuracy, and unifying revenue operations across sales, ad operations, and finance teams.
Category differentiation
goTom is not a general-purpose CRM vendor or an ad network. It is a specialised B2B ad-sales workflow platform for publishers and sell-side media teams.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
goTom AG is a Swiss B2B software company that provides ad-sales management infrastructure for publishers, media companies, and media sales organisations. Its platform combines a media-specific CRM, order management, proposal automation, and API integrations to support the full advertising sales lifecycle from lead management and campaign booking through inventory forecasting, invoicing, and reporting. The company serves sell-side revenue teams working across digital display, CTV, retail media, and digital audio. goTom generates revenue primarily through recurring SaaS licences sold via custom enterprise contracts. It creates value by replacing fragmented spreadsheets and disconnected systems with a unified quote-to-cash workflow that connects sales, ad operations, and finance. The business is self-funded, independent, and positioned as a specialised European adtech software vendor rather than a media owner, agency, or ad network.
Company news briefing
Briefing updated:
Continuing its focus on sell-side technical innovation and AI integration, goTom showcased its new AI-powered AdCP Sales Agent during its debut at Cannes Lions 2026. Building on these AI capabilities, the company secured a key client win as Zattoo selected goTom as its ad sales management platform to professionalise its connected TV (CTV) advertising business. These developments highlight goTom's ongoing expansion within the programmatic and CTV advertising sectors.
Business model & monetisation
goTom monetises through recurring SaaS subscription fees under custom enterprise contracts. Commercial packaging is modular or bundled across CRM, Order Management, Sales Agent, and API capabilities. Pricing is based on organisational scale, user count, workflow scope, and integration complexity. Additional revenue comes from implementation, configuration, API and systems integration, and ongoing support tied to ad server, SSP, and ERP connectivity.
- Platform subscriptions for CRM and order management
- Software Subscription
- Implementation and configuration services
- Service Fee
- Integration and API enablement
- Service Fee
- Sales automation modules and add-ons
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Media revenue operations software for publishers and ad sales teams.
Broadcast and media operations software for sales, traffic and billing.
Enterprise media ad operations and revenue workflow software.
Publisher software for newsroom, advertising and subscription operations.
Ad-sales marketplace and OMS platform for media inventory.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
goTom Launches AI-Powered CTV Ad Sales Platform
CTV · Recorded impact score: 2/5
goTom has introduced a new platform designed for CTV ad sales, emphasizing speed, automation via AI, and next-generation capabilities. The announcement highlights the growing trend of AI integration in advertising technology to streamline operations and enhance efficiency. The platform aims to empower media sellers with advanced tools for managing CTV inventory, indicating a shift towards more automated and data-driven ad sales processes in the connected TV landscape.
- goTom launches a new platform for CTV ad sales.
- The platform is 'built for speed' and 'automated by AI'.
Zattoo Professionalizes CTV Advertising Business with goTom as Ad Sales Management Platform
Recorded impact score: 3.5/5
Zattoo, a leading CTV and TV streaming provider in Switzerland, Germany, and Austria, has adopted goTom's ad sales management platform to automate its CTV advertising sales process end-to-end. The platform consolidates CRM, order management, and billing into a single system, enabling faster workflows and AI-driven recommendations. The partnership aims to scale Zattoo's ad sales operations efficiently. Both companies will co-host a booth at DMEXCO 2026 in Cologne on September 23-24.
- Zattoo, a CTV and TV streaming provider in Switzerland, Germany, and Austria, adopts goTom's ad sales management platform.
- The platform consolidates CRM, order management, and billing into one system, automating ad sales from proposal to invoicing.
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Questions about goTom
What is goTom?
goTom is a Swiss B2B adtech software company that provides media-specific CRM, order management, proposal automation, and API tools for advertising sales teams.
Who uses goTom?
Publishers, media companies, media sales houses, ad operations teams, sales operations teams, finance teams, and technical integration teams use goTom.
How does goTom make money?
goTom makes money through recurring SaaS subscriptions and related implementation, integration, and support services sold under custom enterprise contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
31 publicly documented primary sources and citations linked across the market graph.
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