goTom

goTom operates a vertical SaaS model focused on the media and advertising industry. It creates value by replacing fragmented publisher sales, trafficking and billing workflows with a unified platform that connects CRM, order management, ad operations automation, publisher payout handling, invoicing and business intelligence. Revenue is generated from recurring software subscriptions, with customer value increasing as more operational modules and integrations are adopted across the organisation.

goTom is a Swiss B2B software company that provides a cloud-native platform for digital advertising sales management. Its software is built for publishers, media owners, ad networks and media sales teams to manage advertiser relationships, campaign orders, ad operations, publisher management, invoicing and reporting in one system. The product is positioned around automating the order-to-cash workflow for digital advertising businesses and integrates with ad servers, SSPs and ERP systems.

The company makes money through recurring SaaS subscriptions with pricing tied to customer type, activated modules and campaign volume. Its customers are business users inside media organisations, especially sales, ad operations, finance and revenue teams that need to reduce manual workflow complexity across campaign planning, execution, billing and analytics.