Observed Signal · Sep 14, 2026 · Market Signal · Source: goTom · Impact: 3.5/5
Zattoo Professionalizes CTV Advertising Business with goTom as Ad Sales Management Platform
Zattoo, a leading CTV platform, has selected goTom as its ad sales management platform to professionalize its CTV advertising business.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
goTom Launches AI-Powered CTV Ad Sales Platform
goTom has introduced a new platform designed for CTV ad sales, emphasizing speed, automation via AI, and next-generation capabilities. The announcement highlights the growing trend of AI integration in advertising technology to streamline operations and enhance efficiency. The platform aims to empower media sellers with advanced tools for managing CTV inventory, indicating a shift towards more automated and data-driven ad sales processes in the connected TV landscape.
Zattoo CEO: TV-via-App Reached Tipping Point
In an interview, Zattoo interim CEO Tina Rodriguez says internet-based TV consumption has reached a tipping point and outlines Zattoo’s strategy to grow as a European streaming technology champion. Zattoo now focuses on four pillars: a B2C TV app in Germany/Austria/Switzerland, white‑label B2B platform services for operators, modular platform components (after acquiring Green Streams) and AdTech solutions. Rodriguez highlights B2B and Connected TV advertising as primary growth opportunities, cites a new Zattoo streaming report showing IPTV+OTT at 54%, and notes more than 1.26 billion hours streamed across Zattoo platforms in the past 12 months. She also announced a modular deal: Joyn Schweiz will use Zattoo technology to scale live signal processing for 75 linear channels.
Ströer to Exclusively Market Zattoo CTV Inventory in Germany
Zattoo has appointed Ströer as its exclusive external sales partner for video and Connected TV (CTV) inventory in Germany. Ströer will commercialise Zattoo’s streaming inventory, granting advertisers access to Zattoo’s addressable video supply and expanding Ströer’s digital video portfolio. The partnership targets additional monetisation opportunities across streaming environments, FAST channels and big‑screen CTV placements. Zattoo described the move as a step to grow its German advertising business; Ströer framed the deal as an extension of its CTV offering. The announcement was published on June 17, 2026.
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