Observed Signal · Jun 17, 2026 · Partnership · Source: Adzine · Impact: 2/5 · Sentiment: Positive
Ströer to Exclusively Market Zattoo CTV Inventory in Germany
Zattoo has appointed Ströer as its exclusive external sales partner for video and Connected TV (CTV) inventory in Germany. Ströer will commercialise Zattoo’s streaming inventory, granting advertisers access to Zattoo’s addressable video supply and expanding Ströer’s digital video portfolio. The partnership targets additional monetisation opportunities across streaming environments, FAST channels and big‑screen CTV placements. Zattoo described the move as a step to grow its German advertising business; Ströer framed the deal as an extension of its CTV offering. The announcement was published on June 17, 2026.
Adds addressable CTV supply and a new sales route for streaming inventory in the German market, strengthening Ströer's CTV offering and expanding advertisers' access to Zattoo inventory; regionally relevant but not industry‑shifting globally.
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Key Takeaways & Evidence Grounding
- Zattoo appointed Ströer as exclusive external sales partner for its video and CTV inventory in Germany.
- Ströer will sell Zattoo’s streaming inventory and offer advertisers access to Zattoo’s addressable video inventory, with emphasis on big‑screen CTV placements.
- The partnership aims to monetise digital video, streaming environments and FAST (Free Ad‑Supported Streaming TV) opportunities.
- Quoted executives: Tina Rodriguez (Acting CEO, Zattoo), Klaus Nadler (CSO, Zattoo), and Marc Schmitz (COO, Ströer Media Solutions).
- Article published on ADZINE on 2026-06-17.
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Ströer to market Zattoo in Germany
Zattoo has announced a push to expand its advertising business and has entered a marketing partnership with Ströer. Under the agreement Ströer will handle the external monetization of Zattoo’s video and Connected TV (CTV) inventory in Germany, providing advertisers access to Zattoo’s video inventory with delivery focused on big‑screen CTV environments. Zattoo leaders described the deal as a strategic move to strengthen their CTV market position and unlock new opportunities for digital video, streaming and FAST advertising. Ströer said the exclusive commercialization expands its CTV portfolio and enables advertisers to target addressable TV inventory in a data‑driven environment.
Zattoo's Ads Business Soars with Innovative Streaming Strategies
ADZINE interviewed Zattoo executive Nadler to discuss how the streaming pioneer structures its business and the rapid growth of its Ads arm. Zattoo rests on three pillars: direct-to-consumer in Germany, Switzerland, and Austria with ad-supported and paid tiers; a fast-growing B2B segment that equips ISPs and Telcos with its TV platform (white-label and modular); and an expanding Ads business tightly integrated with the other areas. The Ads unit comprises Channel Switch Ads, Dynamic Ad Substitution (server-side), and Zattoo’s in-house ad-tech infrastructure that allows partners to monetize using its technology. In Germany, ad metrics include about 2.4 million monthly unique users and 70–90 million marketable ad requests, with roughly 69% of consumption on the Big Screen (CTV). FAST-Channels are booming and ARD Mediathek integration is cited as a positive public-broadcast collaboration. The interview also covers the new Adtech Delivery model (launched this year) billed via a technical TKP per impression, targeting options, AI usage, and a focus on viewer-friendly ad breaks and frequency capping.
Zattoo CEO: TV-via-App Reached Tipping Point
In an interview, Zattoo interim CEO Tina Rodriguez says internet-based TV consumption has reached a tipping point and outlines Zattoo’s strategy to grow as a European streaming technology champion. Zattoo now focuses on four pillars: a B2C TV app in Germany/Austria/Switzerland, white‑label B2B platform services for operators, modular platform components (after acquiring Green Streams) and AdTech solutions. Rodriguez highlights B2B and Connected TV advertising as primary growth opportunities, cites a new Zattoo streaming report showing IPTV+OTT at 54%, and notes more than 1.26 billion hours streamed across Zattoo platforms in the past 12 months. She also announced a modular deal: Joyn Schweiz will use Zattoo technology to scale live signal processing for 75 linear channels.
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