Mediani
Ad-sales marketplace and OMS platform for media inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mediani Group Oy
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Finland
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- mediani.fi
What Mediani does
Mediani operates a two-sided B2B platform. On one side, it serves publishers and media owners with software to manage inventory, bookings, orders and self-service storefronts. On the other side, it serves advertisers and agencies with a marketplace to discover, plan and buy advertising placements. Value is created by reducing friction in direct media sales, aggregating inventory and demand in one interface, and embedding transaction workflows into day-to-day sales operations.
Category differentiation
Mediani is not a consumer media publisher or a conventional media agency. It is a B2B adtech platform for media sales operations, booking and advertising inventory transactions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mediani Group Oy is a Finnish adtech company that provides a B2B advertising sales and inventory marketplace for media owners, advertisers and media agencies. Its core product combines advertising inventory discovery, campaign planning, order management, booking and self-service sales workflows. The platform is designed to help publishers and media companies manage direct ad sales more efficiently while giving buyers a faster route to find and purchase relevant advertising placements across multiple channels. The company generates revenue through a mixed software and transaction model. It sells platform access and operational tooling to media companies, and it also monetises marketplace activity tied to advertising transactions processed through the platform. Its direct customers are businesses rather than consumers: publishers and media owners on the supply side, and advertisers and agencies on the demand side.
Business model & monetisation
Mediani monetises through a blended software subscription and transaction-fee model. Publisher-side customers pay for access to ad sales, inventory management, storefront and booking software. Demand-side marketplace activity generates transaction-linked revenue through platform fees tied to advertising sales and order flow. The commercial model is built around recurring SaaS usage plus marketplace monetisation.
- Publisher platform access
- Software subscription for ad sales, booking and inventory tools
- Marketplace transaction fees
- Percentage take-rate on advertising transactions
- Implementation and onboarding support
- Service fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Mediani
What is Mediani?
Mediani is a Finnish B2B adtech platform that helps media owners sell advertising inventory and helps advertisers and agencies find and buy placements.
Who uses Mediani?
Media owners, publishers, advertisers and media agencies use Mediani for inventory discovery, campaign planning, booking and order management.
How does Mediani make money?
Mediani makes money through software fees for its ad sales platform and transaction-related fees tied to marketplace activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
9 publicly documented primary sources and citations linked across the market graph.
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