Publicit
Self-service omnichannel ad buying and publisher monetisation platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Publicit Global S.L.U
- Entity type
- COMPANY
- Headquarters
- Spain
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- publicit.com
What Publicit does
Publicit operates a two-sided B2B advertising infrastructure model. On the demand side, it provides self-service campaign planning, buying, creative upload and reporting for advertisers and media buyers. On the supply side, it provides publishers with tools to list ad inventory, control pricing and receive payouts. The company creates value by aggregating fragmented media supply into a unified buying interface and monetises the resulting transaction flow and platform usage.
Category differentiation
Publicit is an advertising infrastructure and exchange platform, not a traditional media agency or publisher. It differs from pure DSPs by combining self-service campaign execution with cross-channel inventory marketplace functionality for both advertisers and publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Publicit Global S.L.U is a Spain-based AdTech company that operates a self-service omnichannel advertising platform and integrated ad exchange. Its software enables advertisers and media buyers to plan, buy and launch campaigns across channels including DOOH, CTV, in-app, display, transit and press from a single interface, while publishers can onboard inventory, set pricing and receive payouts through the same ecosystem. The company makes money by combining software access with advertising transaction economics. It sits between demand and supply, aggregating publisher inventory and enabling campaign execution, reporting and payments. Its customers are businesses rather than consumers: advertisers, media buyers, agencies, developers using its integrations, and publishers seeking inventory monetisation across Europe.
Business model & monetisation
Publicit monetises through a hybrid of software and transaction revenue. Advertisers pay to launch campaigns and route media spend through the platform, while Publicit captures a take-rate, commission or platform margin on transacted media. Publishers receive payouts for sold inventory, implying a revenue-sharing marketplace structure. Additional monetisation can come from platform usage, workflow tooling and integration-led usage within its self-service ecosystem.
- Media transaction fees on advertiser spend
- Percentage take-rate on campaigns transacted through the platform and exchange
- Platform access and workflow tooling
- SaaS / software subscription or usage-based platform fees
- Publisher-side monetisation services
- Revenue share on inventory sold with managed payout infrastructure
- API and integration-led usage
- Potential usage-based fees for technical integrations and workflow extensions
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Publicit Global S.L.U
IAB vendor record: 1563
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 9
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 2 · publicit.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Programmatic Infrastructure Lead(Lead) | Engineering | Barcelona | |
| Real-Time-Bidding Engineer(Mid-Level) | Engineering | Barcelona | |
| Product Engineer(Mid-Level) | Product | Barcelona |
Explore company relationships
Questions about Publicit
What is Publicit?
Publicit is a self-service omnichannel advertising platform and ad exchange for buying and monetising media inventory across channels such as DOOH, CTV, in-app and press.
Who uses Publicit?
Advertisers, media buyers, agencies, publishers and technical integrators use Publicit to run campaigns, access inventory and monetise ad placements.
How does Publicit make money?
Publicit makes money through media transaction take-rates, marketplace commissions and software-related platform fees tied to campaign execution and inventory monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
Continue your research on Publicit
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.