Wedel Software

The company develops and maintains a modular enterprise software suite for managing media sales and broadcast operations. Value is created by centralising traffic, billing, CRM, quoting, planning, scheduling, creative workflows and analytics into a single integrated platform spanning radio, television and digital channels. This reduces operational complexity for customers, improves data consistency and enables cross‑channel campaign management.

Revenue is generated through licensing of configurable off‑the‑shelf modules to broadcasters and publishers, typically on a multi‑year relationship basis. Additional value and income come from implementation projects, systems integration with accounting, playout and ad‑serving platforms, user training and ongoing maintenance and support contracts. Reseller or partner relationships may contribute to distribution in some regions.

Wedel Software B.V. is a Netherlands‑based private software company providing traffic, billing and media sales management systems for radio, television and digital media businesses. Its modular suite covers campaign booking, inventory management, CRM, quoting, programme scheduling, creative asset workflows, planning and analytics, aimed at consolidating sales and operations workflows across linear and digital channels.

The company generates revenue by licensing its enterprise software modules to broadcasters and media publishers, supplemented by implementation, integration and support services. Customers are media owners and broadcast groups needing a unified back‑office platform to manage advertising inventory, scheduling, invoicing and related commercial processes, often integrating with external ad servers, accounting tools and playout systems.