Wedel Software
Broadcast and media operations software for sales, traffic and billing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WEDEL SOFTWARE LTD
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 71-75 Shelton Street, Covent Garden, London, England, WC2H 9JQ
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- wedelsoft.com
What Wedel Software does
Wedel Software operates a vertical B2B SaaS model built around mission-critical software for broadcast and media sales operations. It creates value by centralising commercial, scheduling, billing, planning and reporting workflows that are otherwise fragmented across traffic, finance, ad operations and programming teams. The suite structure supports land-and-expand adoption, where one operational module can lead to broader suite penetration across the same media organisation.
Category differentiation
Wedel Software is a B2B broadcast and media operations software vendor, not a consumer media brand, broadcaster or ad agency. It is distinct from generic CRM or ERP vendors because its products are tailored to media sales, traffic, billing and scheduling workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wedel Software is a B2B software provider focused on operational systems for broadcasters and media organisations. Its MediaSales product suite covers broadcast traffic and billing, media sales CRM, proposal management, digital inventory, creative workflow, campaign planning, analytics, and programme scheduling. The company sells workflow software used to manage advertising inventory, commercial operations and related content scheduling across radio, television and digital media environments. Its customers are media sales teams, traffic managers, finance departments, planners, ad operations teams and broadcast operations staff at broadcasters, publishers and related media businesses. The company generates revenue primarily through enterprise SaaS licensing, with additional implementation, integration and possibly configuration-related fees tied to deployment scale and complexity.
Business model & monetisation
The company monetises through enterprise software subscription or licence fees for its MediaSales suite, with pricing likely tailored to deployment scope such as stations, channels, users or modules. Revenue is likely supplemented by implementation, integration, onboarding, support and custom configuration services. The suite-based structure also supports cross-sell and upsell across CRM, traffic, analytics, planning, digital inventory and programme scheduling modules.
- Media operations software subscriptions
- SaaS / software subscription
- Implementation and systems integration
- Service fee / project-based services
- Support, configuration and training
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Wedel Software
What is Wedel Software?
Wedel Software is a B2B software company providing broadcast and media operations tools for traffic, billing, CRM, planning, analytics, creative workflow and programme scheduling.
Who uses Wedel Software?
Its users are broadcasters, publishers and media sales organisations, especially traffic managers, sales teams, planners, finance staff, ad operations teams and broadcast operations teams.
How does Wedel Software make money?
It makes money mainly through enterprise software subscription or licence fees, with additional revenue from implementation, integration, support and configuration services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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