Media Order Management & Billing · AdTech Vendor
WideOrbit
Media revenue workflow software for broadcasters, publishers and advertising sales teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- WideOrbit LLC
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- San Francisco, United States
- Company size
- 201–500
- Market cluster / sector
- Media Order Management & Billing
- Market role
- AdTech Vendor
- Official website
- wideorbit.com
What WideOrbit does
WideOrbit operates an enterprise media-operations software model. It supplies media organisations with deeply embedded systems of record for advertising sales, traffic, inventory, billing, collections and reporting. The platform creates value by connecting commercial, operational and finance teams across media properties and by reducing manual hand-offs from campaign proposal through cash collection. Modular products and integration capabilities support account expansion across a customer’s broadcast, radio and digital estate.
Category differentiation
WideOrbit is media-revenue and broadcast-operations software, not a media owner, advertising agency or open-web demand-side platform. Its core products manage publisher and broadcaster commercial workflows rather than buying advertising for brands.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
WideOrbit LLC is a United States-based media and advertising software subsidiary of Lumine Group Inc. It provides proprietary operational systems for broadcasters, cable networks, radio groups, digital publishers and media sales organisations. Its portfolio covers cross-media sales planning, traffic and scheduling, ad order management, inventory, billing, receivables, analytics, data access, APIs, radio automation and digital-audio advertising transactions. The company sells enterprise software through quote-based contracts, with separately licensed modules, implementation, training, hosting, integrations and professional services. Its customers use the platform to manage advertising revenue workflows from proposal and inventory planning through execution, reconciliation, invoicing, collections and reporting across linear television, radio, digital display, streaming audio and podcast inventory.
Business model & monetisation
WideOrbit monetises through enterprise software licensing and negotiated, quote-based contracts. Revenue is generated from licensed platform modules, cloud hosting, implementation, training, API and systems-integration work, and professional services. Its digital audio exchange supports publisher-direct and real-time-bidding advertising transactions, although no public transaction take rate or fee schedule is disclosed.
- Enterprise media workflow software licences
- Software Subscription
- Implementation, training, integration and professional services
- Service Fee
- Cloud hosting, data and API modules
- Software Subscription
- Digital audio advertising transactions
- Percentage Take-Rate
Products & capabilities
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Competitors & alternatives
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Enterprise media ad operations and revenue workflow software.
Premium video ad tech for publishers, buyers and agencies.
Publisher revenue software for media sales and subscriptions.
Broadcast and media operations software for sales, traffic and billing.
Programmatic audio advertising infrastructure for broadcast and digital inventory.
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Recent recorded signals
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Questions about WideOrbit
What is WideOrbit?
WideOrbit is an enterprise software provider for media advertising sales, traffic, billing, automation, analytics and digital monetisation workflows.
Who uses WideOrbit?
Broadcasters, television and radio stations, cable networks, digital publishers, media sales organisations and media finance teams use WideOrbit.
How does WideOrbit make money?
WideOrbit earns revenue through negotiated enterprise software licences, hosting, implementation, integrations, training, professional services and audio advertising transaction infrastructure.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
24 publicly documented primary sources and citations linked across the market graph.
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