FreeWheel
FreeWheel is a premium video ad tech for publishers, buyers and agencies.
FreeWheel operates in the AdTech Vendor segment.
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Distinction
FreeWheel is not a consumer streaming service or a media owner brand. It is a B2B advertising technology and workflow platform focused on premium video, CTV and cross-media operations.
- Founded
- Unknown
- Headquarters
- Unknown
- Core Segment
- AdTech Vendor
- Company Size
- 1,001–5,000
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about FreeWheel
FreeWheel: About
FreeWheel operates a B2B ad technology platform model serving both the supply side and demand side of premium video advertising. It creates value by helping publishers manage and monetise streaming inventory, helping buyers access and transact against premium supply, and helping agencies run planning, execution and financial workflows across linear and digital media. The company benefits from being embedded in transaction flows and operational systems rather than relying on consumer usage.
Products & Services in Categories
Verified structural categorizations from the graph
FreeWheel: Market Position
FreeWheel is a Comcast-owned advertising technology company that provides software and transaction infrastructure for premium video and streaming advertising. Its products span publisher monetisation, ad serving, SSP capabilities, buy-side tools for advertisers and agencies, and workflow software for planning, activation, reporting and financial reconciliation. Its core focus is premium video, CTV and OTT advertising rather than general-purpose display advertising.
The business makes money through a mix of enterprise software fees and transaction-linked revenue tied to media spend and monetised inventory. Its direct customers are streaming publishers, broadcasters, media owners, advertisers, agencies, trading desks and media operations teams that need control, transparency and workflow integration across premium video advertising.
FreeWheel: Frequently Asked Questions
What is FreeWheel?
FreeWheel is a Comcast-owned B2B ad technology company that provides publisher monetisation, ad serving, buy-side and workflow software for premium video and streaming advertising.
Who uses FreeWheel?
Its users are streaming publishers, broadcasters, media owners, advertisers, agencies, trading desks and agency operations or finance teams.
How does FreeWheel make money?
It earns revenue from software subscriptions, enterprise platform licensing and transaction-based fees linked to media spend and monetised inventory.
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