Publisher Inventory Monetisation & Yield · AdTech Vendor
aireal.
Programmatic audio advertising infrastructure for broadcast and digital inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- aireal GmbH
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- Hamburg, Germany
- Company size
- 10–49
- Market cluster / sector
- Publisher Inventory Monetisation & Yield
- Market role
- AdTech Vendor
- Official website
- airealgroup.com
What aireal. does
aireal licenses a modular B2B audio-advertising platform to supply-side participants and media buyers. Broadcasters and media sales organisations use its technology to package, control, sell and reconcile audio inventory; agencies and advertisers use booking workflows to plan, buy, deliver and assess campaigns. The platform captures value through contracted software access while enabling publisher advertising revenue from direct bookings and programmatic demand.
Category differentiation
aireal is not an audio publisher, radio station or media-buying agency. It is B2B advertising infrastructure that enables broadcasters and media buyers to transact, deliver and measure audio advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
aireal GmbH is a Hamburg-based AdTech company providing software for the sale, delivery, booking and measurement of broadcast and digital audio advertising. Its core audio.SSP connects FM, DAB+ and IP-audio inventory with DSPs and exchanges through OpenRTB-compatible workflows. booking.wizard supports direct and programmatic campaign booking, while revenue.wizard provides inventory, revenue and playout reconciliation for audio publishers. The company sells contracted B2B access to proprietary platform modules for broadcasters, audio publishers, media-sales organisations, agencies and advertisers. It creates value by converting fragmented terrestrial and streamed audio inventory into addressable, schedulable and measurable advertising supply. ad.creator extends the platform into AI-assisted production of broadcast-ready audio spots and related display assets.
Business model & monetisation
aireal monetises through contract-based B2B software licensing and platform-access agreements for audio.SSP, booking.wizard, revenue.wizard, ad-server functionality and ad.creator. Customers receive limited rights to use the modules for an agreed term and territory. Broadcasters monetise inventory through direct campaign bookings and programmatic trading enabled by the platform; aireal’s public subscription tiers, transaction fees and revenue-share rates are not disclosed. White-label ad.creator deployments and professional voice-cloning options provide additional commercial scope.
- Contracted access to audio.SSP, booking.wizard and revenue.wizard
- Software licensing and platform access
- Programmatic and direct audio campaign transaction enablement
- Percentage take-rate or transaction-linked platform fees
- ad.creator, white-label deployment and premium voice production
- Software licensing and pay-per-use services
Products & capabilities
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Audio adtech software for broadcasters, publishers and media buyers.
Audio and broadcast advertising software with booking and content tools.
Media revenue workflow software for broadcasters, publishers and advertising sales teams.
Audio infrastructure and monetisation software for broadcasters and podcasters.
Media workflow software, data and industry services for advertisers and publishers.
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Recent recorded signals
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Questions about aireal.
What is aireal?
aireal is a B2B AdTech company providing supply-side, booking, revenue-management and creative-production tools for broadcast and digital audio advertising.
Who uses aireal?
Broadcasters, audio publishers, media sales organisations, agencies, advertisers and DSPs use aireal’s audio-advertising workflows.
How does aireal make money?
aireal earns contracted B2B software and platform-access revenue, with additional transaction-linked and creative-module commercial scope.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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