amily
Audio adtech software for broadcasters, publishers and media buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- amily GmbH
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- Sandstr. 33, 80335 München, Germany
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- amily.de
What amily does
amily operates a B2B adtech and workflow software model centred on audio advertising operations. It sells enterprise software that helps media owners and sales organisations manage inventory, bookings, campaign workflows, billing and reporting, while also providing a programmatic trading environment for audio advertising. Additional value is created through adjacent tools for media asset management, AI-assisted audio creative generation, client self-service and consulting tied to deployment and optimisation.
Category differentiation
amily is a B2B audio advertising software provider for broadcasters and media operators, not a consumer audio app or streaming service. It is distinct from generic ad servers because its focus is radio and audio workflow management plus programmatic audio trading.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
amily is a German B2B audio advertising technology company that provides software and related services for broadcasters, audio publishers, media sales teams, agencies and advertisers. Its core platform supports campaign scheduling, booking, invoicing, sales control, reporting and inventory management for radio and digital audio, and it also offers a separate programmatic trading platform for audio advertising. The company makes money primarily from software licensing and platform usage tied to advertising operations, supplemented by consulting and implementation support. Its product footprint suggests it is positioned as an operational infrastructure provider for audio media owners and trading participants, with a particular concentration in the DACH radio ecosystem.
Business model & monetisation
The company primarily monetises through enterprise SaaS licensing of its campaign management and trading platforms, likely under recurring contracts with broadcasters, publishers and media operators. Secondary revenue comes from implementation, support and consulting fees, with additional usage- or transaction-linked revenue potential from programmatic trading activity on the audio buying platform.
- Campaign management platform licensing
- Software Subscription
- Programmatic audio trading
- Percentage Take-Rate
- Implementation, optimisation and consulting
- Service Fee
- Ancillary workflow modules such as asset management and client portal tools
- Software Subscription
- AI-assisted audio creative tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Ad Format
Subsidiaries & acquisitions
- audioscale
Programmatic infrastructure and services for radio and digital audio monetisation.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about amily
What is amily?
amily is a German B2B audio adtech company that provides software for campaign management, inventory handling, billing and programmatic audio trading.
Who uses amily?
Its users include radio broadcasters, digital audio publishers, media sales houses, agencies, advertisers and ad operations teams.
How does amily make money?
It mainly earns recurring software fees for its ad management platforms, plus consulting and likely transaction-linked revenue from programmatic trading.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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