amily.de

The company operates a B2B software model focused on the radio and audio advertising value chain. Its core value proposition is consolidating sales, inventory/disposition, campaign management, billing and reporting for linear and digital audio into a single system that underpins revenue operations at broadcasters and sales houses. This on-premise or cloud-hosted platform reduces operational complexity and integrates with third-party adtech and playout systems.

Additional value is created via a cloud-based B2B marketplace that exposes selected radio and audio inventory to programmatic demand, and via tools that centralise audio content assets and automate creative production. Together, these products enable broadcasters and publishers to manage inventory, increase sell-through, streamline workflows and open new automated sales channels, while maintaining control over pricing and availability.

amily GmbH is a Germany-based software provider for the radio and digital audio industry. It develops systems that manage advertising workflows for broadcasters and audio publishers, covering sales, inventory planning, campaign execution, billing and reporting for linear radio, digital audio and related media.

The company earns revenue primarily from software rental and SaaS licences for its core ad management platform and related cloud services, with optional managed hosting and implementation services. It also operates a cloud B2B marketplace for radio advertising and offers complementary tools for audio content management and AI-assisted ad creation. Its paying customers are radio broadcasters, audio publishers, media sales houses and, for certain self-service tools, local and regional business advertisers through publisher-led deployments.