audioscale

The business model combines proprietary adtech software with specialist services. audioscale provides infrastructure that enables broadcasters, publishers and media sellers to automate booking, campaign execution, pricing and yield management for audio inventory across linear radio and digital channels. Around this platform layer, it sells consulting, implementation and optimisation services that help customers redesign workflows, integrate systems and improve monetisation. This creates value by reducing manual sales friction, increasing addressability of audio inventory and making legacy radio supply more compatible with programmatic buying.

audioscale GmbH is a German adtech and advisory business focused on programmatic radio and digital audio monetisation. It operates as a subsidiary of amy GmbH and is associated with the amy platform, which automates booking, campaign management and monetisation of linear radio and digital audio inventory. Its offering spans software infrastructure for audio inventory management, analytics for pricing and measurement, creative tooling for audio ad production, and implementation and consulting services for partners adopting programmatic audio workflows.

The company makes money through a hybrid model that combines software access with managed services. Its direct customers are business users rather than consumers: audio publishers, radio broadcasters, media sales houses, agencies and advertisers. The value proposition is to connect legacy radio sales processes with programmatic standards, helping sellers improve inventory utilisation and helping buyers run more data-driven audio campaigns across linear and digital environments.