Digital Audio AdTech & Podcasts · AdTech Vendor
SoundCast
Independent audio SSP and ad serving platform for publishers and buyers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- France
- Company size
- 10–49
- Market cluster / sector
- Digital Audio AdTech & Podcasts
- Market role
- AdTech Vendor
- Official website
- soundcast.io
What SoundCast does
SoundCast provides B2B advertising infrastructure for the digital audio market. It creates value by helping publishers monetise audio inventory programmatically, giving agencies and advertisers access to curated audio supply, and providing ad serving and measurement tools for direct and programmatic campaigns. Its model combines infrastructure software with transaction enablement, allowing it to participate in media flows rather than relying only on pure software licensing.
Category differentiation
SoundCast here refers to the French audio advertising technology company, not generic audio casting software or speaker products. It is an AdTech infrastructure provider focused on monetisation and campaign delivery in digital audio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SoundCast is a French AdTech company operating a proprietary digital audio advertising stack for publishers, agencies and advertisers. Its core products include an audio-focused supply-side platform, an ad server for campaign delivery and tracking, a curated marketplace for premium audio inventory, and an amplification product for branded podcasts. The company is positioned as an independent sell-side platform connecting audio inventory to multiple demand sources worldwide. The business makes money by enabling audio inventory monetisation and campaign activation. Its customers are primarily audio publishers, podcast networks, streaming radio operators, agencies, ad operations teams and programmatic buyers. Revenue comes from a mix of platform usage, transaction take-rates on programmatic spend, ad serving fees, curated marketplace pricing and performance-based billing for podcast amplification.
Business model & monetisation
SoundCast uses a hybrid monetisation model. Its SSP and ad server likely generate revenue through platform fees and transaction-based take-rates tied to media spend or monetised inventory. Its curation marketplace adds packaged premium inventory sold with differentiated CPM pricing, while Amplify introduces a performance-based cost-per-listen model for branded podcast distribution. Overall, the company monetises through a blend of SaaS-style platform access, media transaction fees and campaign-based pricing.
- Programmatic supply monetisation via SSP
- Percentage take-rate on media transactions
- Audio ad serving
- Platform and campaign delivery fees
- Curated marketplace inventory
- CPM-based marketplace pricing
- Podcast amplification
- Cost-per-listen performance pricing
Products & capabilities
No products with linked sources are available in this view.
Unlock Full Intelligence Profile for SoundCast
Get unlimited access to corporate ownership, historical M&A transactions, verified tech stack telemetry, and live market signals in the interactive Knowledge Graph.
Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
SoundCast
IAB vendor record: 662
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2
- Declared feature IDs
- 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 147 · soundcast.io
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about SoundCast
What is SoundCast?
SoundCast is a French AdTech company providing an audio-focused SSP, ad server, curated marketplace and podcast amplification tools.
Who uses SoundCast?
Audio publishers, podcast networks, streaming radio operators, agencies, advertisers and programmatic buyers use SoundCast's platform.
How does SoundCast make money?
It makes money through platform fees, media transaction take-rates, ad serving fees, curated marketplace pricing and performance-based podcast amplification charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
Continue your research on SoundCast
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.