SoundCast

The company operates an audio-focused advertising technology stack centred on a supply-side platform that connects publishers’ podcast, webradio, in-game and other audio inventory with multiple global demand sources. It complements this SSP with an adserver for direct audio campaigns, a curated marketplace that packages premium brand-safe inventory, and an amplification product that promotes podcasts across its network. Value is created by giving publishers unified programmatic and direct monetisation, yield and reporting, while giving advertisers and agencies controlled access to curated, measurable audio placements on a performance or CPM basis. Revenue is generated through platform fees and/or revenue shares on media flowing via the SSP and curated marketplace, and through fees on direct and amplification campaigns, rather than through owning media inventory itself.

SoundCast is a France-based independent audio sell-side advertising platform focused on podcasts, digital radio and other digital audio formats. It offers an SSP, adserver, audience amplification tools and a curated marketplace that connect audio publishers’ inventory to multiple programmatic demand sources and support direct audio campaign delivery.

The company generates revenue by facilitating programmatic and direct audio ad transactions and by running performance-based amplification campaigns. Its paying customers are audio publishers, ad networks and media sales houses that need to monetise audio inventory, as well as advertisers and agencies that buy premium, curated, performance-priced audio advertising and podcast promotion campaigns.