Consumable

Consumable operates a specialised adtech model built around the audio advertising value chain. On the demand side, it provides buying software for advertisers and agencies through EASI DSP. On the supply and marketplace side, it curates premium audio and podcast inventory, packages audiences and private marketplace access, and helps publishers monetise their inventory. It also creates higher-value audio-led ad products that blend content, visual components and commerce intent. Value is created by improving addressability, campaign execution and monetisation in audio environments that are less well served by broad horizontal ad platforms.

Consumable, Inc. is a US-based advertising technology company focused on addressable audio advertising. Its product set spans a specialist demand-side platform for buying audio inventory, curated marketplace and supply solutions for premium audio and podcast inventory, and immersive ad formats that combine audio with visual or contextual elements. The company serves advertisers, agencies, podcast publishers, retailers and other media owners seeking to buy, sell or monetise audio-led inventory.

The business appears to make money primarily from media spend and inventory monetisation rather than pure fixed software subscriptions. Its revenue model is centred on take-rates or margins on programmatic buying, curated private marketplace activity, premium inventory access, and publisher monetisation, with additional upside from differentiated high-impact formats such as visual audio and integrated podcast units.