Consumable
Consumable is a adtech company for addressable audio buying, curation and monetisation.
Analyst Perspective
Consumable, Inc. is a US-based advertising technology company focused on addressable audio advertising. Its product set spans a specialist demand-side platform for buying audio inventory, curated marketplace and supply solutions for premium audio and podcast inventory, and immersive ad formats that combine audio with visual or contextual elements. The company serves advertisers, agencies, podcast publishers, retailers and other media owners seeking to buy, sell or monetise audio-led inventory. The business appears to make money primarily from media spend and inventory monetisation rather than pure fixed software subscriptions. Its revenue model is centred on take-rates or margins on programmatic buying, curated private marketplace activity, premium inventory access, and publisher monetisation, with additional upside from differentiated high-impact formats such as visual audio and integrated podcast units.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Consumable has published insights from major 2026 industry forums, including The Podcast Show, NAB, and ShopTalk. The company emphasises the growing integration of retail media strategies within the audio landscape and the industry-wide shift towards proving campaign effectiveness. These updates reflect a focus on podcasting monetisation and the evolving cross-channel synergies between broadcast and digital retail media environments.
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Key insights about Consumable
Category Differentiation
Consumable is an audio-focused adtech platform company, not a consumer goods brand or a general-purpose DSP. It is differentiated by its concentration on addressable audio, podcast monetisation and related premium formats.
Consumable: About
Consumable operates a specialised adtech model built around the audio advertising value chain. On the demand side, it provides buying software for advertisers and agencies through EASI DSP. On the supply and marketplace side, it curates premium audio and podcast inventory, packages audiences and private marketplace access, and helps publishers monetise their inventory. It also creates higher-value audio-led ad products that blend content, visual components and commerce intent. Value is created by improving addressability, campaign execution and monetisation in audio environments that are less well served by broad horizontal ad platforms.
How Consumable Works & Monetises
Business model analysis and core revenue streams
Consumable monetises mainly through percentage-based revenue linked to media activity. This includes take-rates on media spend transacted via EASI DSP, margins or revenue share on curated inventory and private marketplace deals, and monetisation shares from publisher audio and podcast inventory. Premium ad products such as Visual Audio and Promocast likely support higher CPM-based pricing. The provided product evidence points more to transactional and media-margin monetisation than to a classic seat-based SaaS subscription model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Consumable)
Notes from Cannes 2026: The Creators Take the Croisette
Notes from Cannes 2026: The Creators Take the Croisette
Read original sourceClinch and Consumable Unite for Omnichannel Audio Expansion
Clinch announced a strategic partnership with Consumable to expand its omnichannel advertising capabilities into digital audio. The collaboration merges Clinch’s Flight Control platform with Consumable’s global audio inventory, enabling campaigns across 120+ million Comscore-verified users, 30,000 podcasts, 10,000 streaming radio channels, and 100,000 mobile apps. Advertisers gain centralized campaign management and automated workflows, with activation options through Consumable’s DSP EASI and curated Private Marketplace Deals via DV360, Yahoo, Nexxen, and more. Consumable’s Audio Everywhere Marketplace provides over $1 billion in annual supply and multilingual inventory across North America, Europe, the Middle East, Africa, and APAC. Executives Charel MacIntosh of Clinch and Mark Levin of Consumable emphasize a seamless, audio-first supply for brands and opportunities for offline conversions.
Read original sourceThrillist: Concocting A Consumable Blend Of Native Ads, Content
Thrillist Media Group is expanding around branded content, native advertising, and integrated commerce across its properties, including Thrillist, JackThreads, Supercompressor, and Crosby Press. The strategy centers on custom content in Thrillist's voice, blending advertising with editorial and creating commerce experiences that move users down the purchase funnel without disruption. Notable initiatives include a Johnnie Walker 'Scotch Tales' series and the House of Walker events, along with a Shops platform launched with Microsoft Outlook, offering exclusive sales to Outlook subscribers across its ecommerce ecosystem. JackThreads, acquired in 2010, serves as the in-house ecommerce engine; Thrillist projects over $100 million in revenue in 2014. The company reports mobile now accounts for about half of commerce revenue, supported by an in-house tech stack and native apps. Leadership: Eric Ashman (COO) and Todd Anderman (President of Sales) describe media revenue that combines content advertising with commerce while preserving editorial integrity.
Read original sourceConsumable: Frequently Asked Questions
What is Consumable?
Consumable is a private US adtech company focused on addressable audio advertising, with products for programmatic buying, curated inventory access and publisher monetisation.
Who uses Consumable?
Its customers are mainly advertisers, media agencies, programmatic traders, podcast publishers, digital publishers, retailers and retail media operators.
How does Consumable make money?
It primarily earns revenue from take-rates and margins on media spend, curated marketplace activity, premium audio formats and publisher revenue-sharing arrangements.
Company Facts
- Founded
- 2011
- Headquarters
- Consumable, Inc., 680 S Cache Street, Suite 100, Jackson, Wyoming 83001
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- consumable.com