Consumable
Adtech company for addressable audio buying, curation and monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Consumable, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Consumable, Inc., 680 S Cache Street, Suite 100, Jackson, Wyoming 83001
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- consumable.com
What Consumable does
Consumable operates a specialised adtech model built around the audio advertising value chain. On the demand side, it provides buying software for advertisers and agencies through EASI DSP. On the supply and marketplace side, it curates premium audio and podcast inventory, packages audiences and private marketplace access, and helps publishers monetise their inventory. It also creates higher-value audio-led ad products that blend content, visual components and commerce intent. Value is created by improving addressability, campaign execution and monetisation in audio environments that are less well served by broad horizontal ad platforms.
Category differentiation
Consumable is an audio-focused adtech platform company, not a consumer goods brand or a general-purpose DSP. It is differentiated by its concentration on addressable audio, podcast monetisation and related premium formats.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Consumable, Inc. is a US-based advertising technology company focused on addressable audio advertising. Its product set spans a specialist demand-side platform for buying audio inventory, curated marketplace and supply solutions for premium audio and podcast inventory, and immersive ad formats that combine audio with visual or contextual elements. The company serves advertisers, agencies, podcast publishers, retailers and other media owners seeking to buy, sell or monetise audio-led inventory. The business makes money primarily from media spend and inventory monetisation rather than pure fixed software subscriptions. Its revenue model is centred on take-rates or margins on programmatic buying, curated private marketplace activity, premium inventory access, and publisher monetisation, with additional upside from differentiated high-impact formats such as visual audio and integrated podcast units.
Company news briefing
Briefing updated:
Consumable has published insights from major 2026 industry forums, including The Podcast Show, NAB, and ShopTalk. The company emphasises the growing integration of retail media strategies within the audio landscape and the industry-wide shift towards proving campaign effectiveness. These updates reflect a focus on podcasting monetisation and the evolving cross-channel synergies between broadcast and digital retail media environments.
Business model & monetisation
Consumable monetises mainly through percentage-based revenue linked to media activity. This includes take-rates on media spend transacted via EASI DSP, margins or revenue share on curated inventory and private marketplace deals, and monetisation shares from publisher audio and podcast inventory. Premium ad products such as Visual Audio and Promocast likely support higher CPM-based pricing. The provided product evidence points more to transactional and media-margin monetisation than to a classic seat-based SaaS subscription model.
- DSP media spend executed through EASI DSP
- Percentage take-rate on programmatic buying
- Curated marketplace and premium inventory access
- Media margin or marketplace take-rate
- Publisher monetisation for podcast and audio inventory
- Revenue share
- Premium immersive formats such as Visual Audio and Promocast
- CPM-based premium ad product pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Consumable, Inc
IAB vendor record: 591
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 8, 9, 10
- Declared feature IDs
- 1
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 444 · consumable.com
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Consumable
What is Consumable?
Consumable is a private US adtech company focused on addressable audio advertising, with products for programmatic buying, curated inventory access and publisher monetisation.
Who uses Consumable?
Its customers are mainly advertisers, media agencies, programmatic traders, podcast publishers, digital publishers, retailers and retail media operators.
How does Consumable make money?
It primarily earns revenue from take-rates and margins on media spend, curated marketplace activity, premium audio formats and publisher revenue-sharing arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on Consumable
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.