Frequency
Frequency is a audio adtech platform for podcast buying, selling and creative workflows.
Frequency operates in the AdTech Vendor segment.
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Distinction
This is an audio and podcast advertising technology company, not a telecom frequency business or a generic analytics platform. It is best understood as a specialised podcast monetisation and workflow platform rather than a pure publisher or media owner.
- Founded
- 2017
- Headquarters
- Unknown
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Frequency
Frequency: About
Frequency operates a multi-product adtech model built around audio advertising infrastructure. It creates value by connecting advertiser demand with curated podcast supply, while also providing workflow and creative tools that help publishers, creator networks and brands run complex audio campaigns more efficiently. This positions the business across both transaction enablement and workflow software, allowing it to participate in media spend as well as software budgets.
Products & Services in Categories
Verified structural categorizations from the graph
Frequency: Market Position
Frequency is a B2B adtech company focused on podcast and audio advertising. Based on the provided product information, it operates a curated marketplace for premium host-read podcast inventory, advertiser-side campaign tools, publisher workflow software, creator network monetisation tools and audio creative orchestration software. Its customers include advertisers, media agencies, podcast networks, publishers, broadcasters and ad operations teams.
The company appears to make money through a combination of software subscriptions or enterprise platform fees and transaction-based monetisation tied to advertising spend or marketplace activity. Its value proposition is centred on improving the buying, selling, production and execution of native audio advertising, particularly in premium podcast environments where quality control and advertiser-publisher matching matter.
Frequency: Frequently Asked Questions
What is Frequency?
Frequency is a B2B audio adtech platform that helps advertisers, publishers and creator networks buy, sell, manage and produce podcast and digital audio advertising.
Who uses Frequency?
Its users include brands, media agencies, programmatic buyers, podcast networks, publishers, broadcasters, creative teams and ad operations teams.
How does Frequency make money?
It appears to earn revenue from software platform fees and from transaction-based take-rates or commissions on premium audio advertising activity.
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