Digital Audio AdTech & Podcasts · AdTech Vendor
AdsWizz
Audio advertising infrastructure for publishers, agencies, advertisers and podcasters.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AdsWizz Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- United States
- Company size
- 201–500
- Market cluster / sector
- Digital Audio AdTech & Podcasts
- Market role
- AdTech Vendor
- Official website
- adswizz.com
What AdsWizz does
AdsWizz operates a two-sided B2B audio advertising platform. Publisher-facing products provide ad insertion, inventory management, yield optimisation, monetisation, podcast hosting and campaign operations. Buyer-facing products provide programmatic and self-service access to aggregated audio and podcast inventory, alongside targeting, optimisation and measurement. The company captures software and usage revenue from platform customers and transaction economics from advertising activity flowing through its marketplace, DSP and SSP.
Category differentiation
AdsWizz is audio advertising infrastructure, not an audio publisher, podcast network or consumer streaming service. It supplies the software and transaction layer used by publishers and advertisers across digital audio.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdsWizz Inc. is a SiriusXM-owned advertising technology company focused on digital audio, podcasts, streaming radio and in-app audio. It operates an audio ad-serving stack, AudioMax SSP, AudioMatic DSP, AudioServe Campaign Manager, an advertiser–publisher marketplace, measurement and attribution products, AudioGO self-service buying, and the Simplecast podcast CMS. Its customers are audio publishers, broadcasters, podcast networks, agencies, trading desks, ad networks, enterprise advertisers and small businesses. The company generates revenue through enterprise platform licensing and usage arrangements, media transaction fees and platform margins associated with programmatic buying and publisher monetisation, plus subscription revenue from podcast publishing products. Its platform connects publisher supply with advertiser demand, supports dynamic audio ad insertion, manages direct and programmatic sales workflows, and measures campaign outcomes.
Business model & monetisation
AdsWizz monetises through enterprise software licences, managed platform and usage fees for publisher ad-serving, SSP, campaign management, measurement and podcast CMS products. Its DSP, marketplace, SSP and AudioGO products generate advertising transaction revenue through campaign spend, inventory fees and platform margins. Simplecast contributes paid subscription revenue through its Professional Tier, while podcast monetisation products generate revenue through programmatic demand management and advertising-sales workflows.
- Publisher ad-serving, SSP, campaign-management and measurement platforms
- Enterprise software licences, managed services and usage fees
- DSP, marketplace and programmatic audio transactions
- Percentage take-rate and platform margin on campaign spend
- AudioGO self-service campaigns
- Pay-per-use campaign spend and platform fees
- Simplecast podcast CMS
- Software subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic Stack & IAB Governance
Observed registry records, IAB TCF v2.2 declarations, and indexed supply paths for AdsWizz.
Observed registration in the IAB Europe Global Vendor List (GVL) for AdsWizz.
677 observed seller seats indexed from this provider's sellers.json file.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Competitors & alternatives
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Audio adtech platform for podcast buying, selling and creative workflows.
Programmatic audio advertising infrastructure for broadcast and digital inventory.
Podcast hosting and monetisation infrastructure for creators and publishers.
Podcast hosting and monetisation platform for creators and advertisers.
Programmatic audio marketplace for advertisers, agencies and publishers.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Beehiiv Adds Dynamic Podcast Ad Insertion to Platform
Podcast Advertising · Recorded impact score: 3/5
Beehiiv, a newsletter monetization platform, announced the addition of dynamic audio ad insertion to its programmatic platform for podcasts. This feature allows publishers to open their podcast inventory to programmatic demand, complementing direct-sold host-read ads and monetizing back catalogs. The company, which serves over 13,000 publishers and delivers about $1 million monthly revenue to clients, has seen 20% monthly growth in podcasting publishers since launching its podcast offering in April. Beehiiv partners with AdsWizz for ad serving and offers analytics for both programmatic and direct campaigns. Publishers can either manage direct-sold inventory or opt into programmatic monetization with a revenue split of 50-60% for publishers. Targeting initially contextual, is expanding to include behavioral data tied to email logins. The company also plans to support video podcast distribution by end of year.
- Beehiiv announced dynamic audio ad insertion for its podcast platform on October 27, 2026.
- Beehiiv partners with AdsWizz for audio ad serving.
Switzerland’s leading private radio group, Energy, relies on Infomaniak to support its audience growth
Programmatic & Supply Chain · Recorded impact score: 2/5
Switzerland's leading private radio group, Energy, relies on Infomaniak's cloud and streaming solutions to support its audience growth. The partnership covers radio streaming, cloud hosting for internal applications, and live video streaming of events. Energy migrated asset storage from AWS S3 to Infomaniak's Public Cloud and uses Swiss Backup for data protection. Mediapulse-certified figures show 17.5 million monthly sessions and 20,000 simultaneous listeners per day.
- Energy Group Switzerland, the country's number one private radio group, broadcasts daily to more than 719,000 listeners using Infomaniak's cloud and streaming solutions.
- The partnership covers radio streaming, cloud hosting for internal applications, and live video streaming; Energy operates three stations, three themed radio stations, and 50 web radios.
Explore company relationships
Questions about AdsWizz
What is AdsWizz?
AdsWizz is a SiriusXM subsidiary providing audio ad serving, SSP, DSP, marketplace, campaign management, podcast publishing and measurement technology.
Who uses AdsWizz?
Audio publishers, broadcasters, podcast networks, agencies, trading desks, ad networks, brands, local advertisers and podcasters use AdsWizz products.
How does AdsWizz make money?
AdsWizz earns enterprise software and usage fees, advertising transaction fees and platform margins, plus subscription revenue from podcast publishing products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
2 publicly documented primary sources and citations linked across the market graph.
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