Observed Signal · Sep 23, 2026 · Market Signal · Source: Infomaniak · Impact: 2/5
Switzerland’s leading private radio group, Energy, relies on Infomaniak to support its audience growth
New case study published on 23 September 2026: Switzerland’s leading private radio group, Energy, relies on Infomaniak to support its audience growth.
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Energy Zürich Returns to Podium
Mediapulse's H1 2026 Swiss radio measurement shows an overall stable market with just over five million daily listeners nationwide and nearly seven million weekly. In the German-speaking region SRG remains broadly stable (~2.07 million daily listeners) while private broadcasters lost listeners in aggregate (now ~2.42 million), a decline Mediapulse marks as significant. Radio Pilatus remains the top private station (≈247,950 daily listeners). Energy Zürich narrowly reclaimed third place over Radio Zürisee by about 600 listeners (197,970 vs. 197,390). Notable movements include Virgin Radio Switzerland (CH-Media) growing significantly from ~104,790 to ~130,600 listeners, Bern1 posting the largest significant loss, and Sunshine Live CH more than doubling reach after expanding DAB+ coverage. Mediapulse data cover Jan 1–Jun 30, 2026 (Deutschschweiz, 15+).
Mediapulse Confident on Hybrid Radio Measurement
Mediapulse says its Radioforschung 28+ project is on track and aims to hybridize panel and streaming data to create a single currency for the Swiss radio market. Streaming measurement currently covers 38 channels; Mediapulse sees hybridization as a longer-term, research-intensive goal that could take years. The organization is testing an audio-recognition (tone-detection) app as a possible complement to existing measurement methods and expects potential complementary use from 2028 if tests are positive. The trade association Unikom launched radio-data.ch in April as a separate gross-contacts measurement. Mediapulse is in discussions with the Swiss Federal Office of Communications (Bakom) about possible funding for elements of the research that serve the legal mandate.
EnergieUri Overtakes BKW and Axpo in Media Reputation
A 2026 media-reputation study by swissreputation.group with Pressrelations Schweiz ranks EnergieUri first among 30 Swiss energy companies for coverage during April 2025–March 2026. EnergieUri's top position was driven by an above-average positive tone in reporting linked to projects such as a large battery storage, an alpine solar installation and high-altitude wind turbines, which compensated for lower overall media presence. Longtime leaders BKW and Axpo slipped after increased critical coverage relating to management wages, ESG issues, plant/reactor outages and other controversies. The study used AI-assisted analysis of Swiss media sources and reported that 38% of coverage focused on product/service topics while 20% covered economic results (the latter showing the weakest tone). The study publisher is swissreputation.group; Pressrelations Schweiz contributed media data analysis. Published 2026-05-11.
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