AdTonos
Programmatic audio marketplace for advertisers, agencies and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Radio Net Media Limited
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adtonos.com
What AdTonos does
AdTonos operates a B2B audio advertising platform that connects demand from advertisers and agencies with supply from broadcasters, podcast networks, streaming providers and game publishers. It creates value by aggregating fragmented audio inventory, enabling programmatic buying and selling, inserting or replacing ads in live audio streams, and providing measurement and optimisation tools tailored to audio environments. Its commercial model combines marketplace intermediation with software functionality for both sides of the transaction.
Category differentiation
AdTonos is an audio advertising technology platform, not a consumer audio app or music streaming service. It is distinct from general DSPs and SSPs because its core focus is programmatic audio monetisation and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AdTonos is a UK-based private AdTech company focused on programmatic audio advertising. It operates a unified marketplace that combines demand-side and supply-side capabilities for digital audio, helping advertisers and agencies buy inventory across radio streams, podcasts, apps and gaming environments, while enabling publishers and broadcasters to monetise audio inventory through insertion, replacement and programmatic access. The company makes money primarily from media spend flowing through its audio marketplace, likely via take rates or margin between advertiser spend and publisher payouts, and also positions parts of its stack as SaaS for both buyers and sellers. Its product set extends beyond core trading into audio measurement and attribution, server-side insertion infrastructure, interactive voice ads, audio creative enhancement and in-game audio monetisation. Direct customers are advertisers, agencies, broadcasters, streaming providers, podcast networks and gaming publishers rather than end consumers.
Business model & monetisation
The company primarily monetises through programmatic advertising economics tied to audio campaign delivery, including CPM-based buying, playout volume and private marketplace transactions. It likely captures a percentage take rate or spread on media flowing through its DSP/SSP marketplace. In addition, AdTonos presents parts of its offering as SaaS for advertisers and publishers, with measurement, attribution and infrastructure capabilities bundled into the broader platform rather than always sold as standalone line items.
- Programmatic audio media spend
- Percentage take-rate on marketplace transactions
- Publisher monetisation and supply-side platform usage
- SaaS / platform monetisation tied to inventory activation
- Advertiser-side buying tools
- SaaS / software access for campaign management
- Measurement and attribution capabilities
- Bundled platform value-add
- Creative and audibility enhancement features
- Bundled feature within marketplace deals
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Radio Net Media Limited
IAB vendor record: 682
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 123 · adtonos.com
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AdTonos
What is AdTonos?
AdTonos is a B2B programmatic audio advertising platform that helps buyers and sellers transact, insert and measure digital audio ads.
Who uses AdTonos?
Advertisers, media agencies, broadcasters, podcast networks, streaming providers and mobile game publishers use its products.
How does AdTonos make money?
It primarily earns revenue from take rates or margin on audio ad spend flowing through its marketplace, alongside SaaS-style platform usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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