AdTonos

AdTonos and NumberEight Unite for Privacy-First Audio Advertising

AdTonos and NumberEight announced a partnership to redefine privacy-aware targeting in podcasts and mobile audio. The collaboration combines AdTonos' ad-serving technology, which connects buyers with audiences across devices, with NumberEight's ID-less audience solutions designed to preserve privacy while delivering detailed insights. The deal addresses fragmentation in listening habits, shrinking addressable inventories, and the industry-wide move away from traditional device identifiers under stricter privacy rules. Advertisers gain a single access point to reach audiences across gaming, mobile, and podcast inventory, improving campaign measurement, management, and post-campaign analysis. AdTonos' inventory includes tens of thousands of podcast episodes, live radio, and music streaming channels, now enhanced by NumberEight's anonymized data and machine-learning capabilities. The partnership is framed around a privacy-first approach, global scale, and simple omnichannel activation, with leadership statements from Abhishek Sen and Michal Marcinik highlighting the push toward more privacy-compliant, addressable audio advertising, aligned with the IAB Transparency Consent Framework.

MINT Hires Pierre Naggar to Spearhead UK Expansion

MINT, a provider of Advertising Resource Management (ARM) software as a service, has appointed Pierre Naggar as director of sales for the UK to drive the company’s expansion in the region. Naggar brings more than 25 years of experience in digital advertising, including programmatic advertising, big data, and publisher monetisation across the UK and Europe. He previously served as SVP Global Demand at AdsWizz, leading teams that connected programmatic demand with premium digital audio publishers in the US and Europe, and was managing director at Turn EMEA, one of the first DSPs to enter the market in 2010. He has also held roles at Yahoo! and 24/7 Realmedia and currently serves as a board advisor for AdTonos and a strategic advisor for Fiducia DLT. Naggar will report to Salvatore Internullo, MINT’s Chief Growth Officer. CEO Andrea Pezzi highlighted the hire as part of the UK expansion, leveraging MINT’s AI-powered ARM SaaS to streamline advertising operations and governance.

DMEXCO 2022: What the Industry Thought - ExchangeWire.com

DMEXCO 2022 in Cologne marked the industry’s return after a three-year hiatus, drawing senior leaders from ad tech, media, and marketing. The ExchangeWire recap captures attendee sentiment through a series of quotes, reflecting a mix of enthusiasm for face-to-face networking and pragmatic views on current market conditions. Key themes include privacy and the shift to a cookieless world, with emphasis on first-party data and contextual advertising, as well as the growing relevance of digital audio. Other topics touched on Web3 and IoT, measurement innovations (viewability, VCR), sustainability via carbon-footprint measurement, and the ongoing debate over third‑party cookies, notably Google's delay. Several speakers noted a smaller, quieter show with reduced agency presence and notable absences such as Meta and TikTok. Overall, attendees expressed cautious optimism about innovation while stressing accountability, transparency, and balancing spend with long-term brand outcomes.