SoundStack
SoundStack is a audio infrastructure and monetisation software for broadcasters and podcasters.
Analyst Perspective
SoundStack is an independent audio technology company that provides infrastructure, workflow software and monetisation tools for internet radio, streaming audio and podcast publishers. Its platform spans audio delivery, encoding, podcast hosting, ad serving, programmatic marketplace access, analytics and royalty reporting, giving customers a consolidated operating stack for creating, distributing, measuring and monetising digital audio. The company makes money through a hybrid model that combines SaaS-style software fees, usage-based infrastructure charges and monetisation-linked revenue from advertising products. Its direct customers are businesses rather than consumers, particularly broadcasters, podcast networks, streaming platforms, ad operations teams and enterprise audio publishers that need reliable audio delivery and revenue optimisation.
Analyst Signal Briefing
Updated: 2 Jul 2026SoundStack, led by CEO Jon Stephenson, continues its development as an audio-as-a-service provider following its transition from EmpireStreaming and the acquisition of Live365. Recent strategic efforts focus on optimising digital monetisation for audio publishers and public radio, specifically through programmatic advertising and the capture of political ad spend during election cycles. To support its network of over 14,000 partners, the company has launched a webinar series targeting public broadcasters and maintained a presence at key industry events such as the Podcast Show London.
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Key insights about SoundStack
Category Differentiation
SoundStack is not a consumer music streaming app and not a foundational AI company. It is a B2B audio infrastructure and monetisation platform for publishers, broadcasters and podcast operators.
SoundStack: About
SoundStack operates a B2B platform model focused on digital audio. It creates value by bundling core infrastructure for streaming and podcast delivery with monetisation tooling such as ad serving, a programmatic marketplace, integrations, analytics and workflow automation. This reduces vendor fragmentation for audio publishers and helps customers run content operations and advertising monetisation from a more unified stack. Revenue is generated from software access, infrastructure usage and monetisation-related transaction economics.
How SoundStack Works & Monetises
Business model analysis and core revenue streams
SoundStack uses a hybrid commercial model. Infrastructure and workflow products are sold through SaaS-style and likely enterprise contract pricing, with usage-based charges tied to streaming delivery, encoding and data processing volumes. Its advertising products add transaction-based monetisation, including take-rates or revenue share on programmatic marketplace activity and software fees for ad serving, campaign management and related operational tooling.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (SoundStack)
WBGO talks programmatic ad revenue.
Register for the webinar discussing programmatic ad revenue opportunities.
Read original sourceWhat’s a political ad worth to audio publishers?
We know those ads can mean a lot of revenue, with many campaigns happy to increase spend to get their message heard in a critical cycle (including the one we’re well into now).
Read original sourceJoin us at the Podcast Show London for the only gameshow at the event. Register →
This announcement invites participants to register for a unique gameshow event at the Podcast Show London.
Read original sourceSoundStack: Frequently Asked Questions
What is SoundStack?
SoundStack is a B2B audio technology platform that provides streaming infrastructure, podcast tools, ad serving, marketplace monetisation, analytics and related workflow software.
Who uses SoundStack?
Its customers are broadcasters, streaming radio operators, podcast networks, digital audio publishers, ad operations teams and other businesses managing audio content and inventory.
How does SoundStack make money?
It makes money through software subscriptions, infrastructure and usage-based fees, and monetisation-linked revenue such as take-rates or revenue share from advertising products.
Company Facts
- Founded
- 2010
- Headquarters
- 6360 Broad Street #5398, Pittsburgh PA 15206
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- soundstack.com