Audion
Performance-focused programmatic audio advertising platform for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- AUDION SAS
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 85 Rue Jouffroy d'Abbans, 75017 Paris, France
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- audion.ai
What Audion does
Audion operates an adtech platform model centred on programmatic audio media buying and optimisation. It creates value by aggregating access to streaming and podcast inventory, applying proprietary optimisation and dynamic creative technology, and connecting campaign execution with measurement signals. This allows advertisers and agencies to treat digital audio as a more measurable performance channel, while publishers gain access to monetisable demand.
Category differentiation
Audion is an audio advertising technology company, not a consumer audio streaming service or podcast publisher. It is also distinct from foundational AI model providers: its AI is applied to media buying and optimisation within audio advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Audion is a French adtech company focused on digital audio advertising. Its core offering is a performance audio platform that allows advertisers, agencies and programmatic buyers to activate, optimise and measure campaigns across streaming and podcast inventory, supported by proprietary AI-driven optimisation and dynamic creative capabilities. The company makes money primarily from audio campaign spend flowing through its platform, likely via platform fees or a take-rate on managed media spend, with potential software-style monetisation for advanced optimisation features. Its customers are brands, media agencies, programmatic buying teams and publishers seeking access to audio demand or monetisation infrastructure. The business has raised venture funding and expanded into Italy through the acquisition of Mentre.
Company news briefing
Briefing updated:
Following its $15 million Series B funding, Audion is accelerating its global expansion with a strategic US push and AI-powered innovation. Led by co-founders Arthur Larrey and Kamel El Hadef, the platform is continuing its focus on audio-video convergence, utilising proprietary listening data to establish digital audio as a measurable, full-funnel performance channel. Furthermore, Audion is adapting its technology to support agentic AI planning systems, delivering specialised performance audio intelligence to help autonomous agents plan smarter, contextually targeted campaigns.
Business model & monetisation
Audion monetises chiefly through adtech platform economics tied to campaign execution. The stated model suggests a percentage take-rate or margin on media spend for audio campaigns, potentially combined with platform access fees for advanced optimisation, dynamic creative and measurement functionality. Revenue is therefore linked to advertising volume processed through the platform and the added value of its optimisation layer.
- Media spend processed through audio campaigns
- Percentage take-rate on campaign spend
- Platform access and optimisation tooling
- SaaS / software subscription
- Dynamic creative and AI-enabled campaign features
- Feature-led platform monetisation
- Publisher-side monetisation support
- Commercial agreements tied to inventory monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Audion
IAB vendor record: 1230
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
How AI Finds the Hidden Audiences Inside Audio
Recorded impact score: 3/5
Audion announces a new article explaining how its AI analyzes transcripts, topics, and listening behavior to surface hidden audiences inside audio, helping campaigns expand reach without losing relevance.
How agentic advertising platforms will harness performance audio
Recorded impact score: 5/5
AI planning agents are getting smarter, but specialization still wins. Discover how performance audio platforms like Audion give agentic AI the edge it needs to plan smarter campaigns. From audience signals to inventory quality, the difference between a good plan and a great one comes down to the intelligence behind it.
AI, US Expansion and the Audio-Video Convergence: Audion’s Global Ambitions
Recorded impact score: 4/5
Audion is accelerating its global expansion with a US push and AI-powered innovation as audio and video advertising continue to converge.
Explore company relationships
Questions about Audion
What is Audion?
Audion is a French digital audio advertising platform focused on programmatic buying, optimisation and measurement across streaming and podcasts.
Who uses Audion?
Its main users are advertisers, media agencies, programmatic buying teams and some publishers seeking audio monetisation and campaign performance tools.
How does Audion make money?
It primarily earns revenue from campaign spend flowing through its platform, likely via media take-rates or platform fees, with additional monetisation from advanced optimisation features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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