Audion

The business model combines adtech platform provision with media and creative services around digital audio. On the buy side, the company acts as an activation and optimisation layer for streaming and podcast inventory, integrating with multiple DSPs to run performance and brand campaigns. It uses proprietary technology, including dynamic creative optimisation and AI evaluation of audio creatives, to improve campaign results and justify managed-service and platform fees.

On the sell side, it offers a publisher-facing platform that functions as a podcast CMS and ad-monetisation stack, enabling content distribution, dynamic ad insertion and performance analytics. An AI text-to-speech engine converts written content into audio to create additional inventory, which can then be monetised via the same adtech stack. The firm also runs a creative studio and AI pre‑testing tools that support bespoke audio production and optimisation, providing additional billable services tied to campaigns.

Audion is a French adtech company focused on digital audio advertising and publisher monetisation. It offers tools for planning, activating and optimising audio campaigns across streaming and podcasts, as well as a publisher platform combining podcast CMS, ad insertion and monetisation analytics. Its portfolio includes AI-based products for dynamic creative optimisation, text-to-speech content creation, pre‑campaign creative testing, and media planning.

The company generates revenue from media activation for brands and agencies, programmatic advertising through DSP and partner integrations, and technology and monetisation services for publishers. Its customers are primarily media agencies, brand advertisers, and professional audio publishers and podcast networks that need infrastructure to manage and monetise audio content and campaigns.