Audion

Audion operates an adtech platform model centred on programmatic audio media buying and optimisation. It creates value by aggregating access to streaming and podcast inventory, applying proprietary optimisation and dynamic creative technology, and connecting campaign execution with measurement signals. This allows advertisers and agencies to treat digital audio as a more measurable performance channel, while publishers gain access to monetisable demand.

Audion is a French adtech company focused on digital audio advertising. Its core offering is a performance audio platform that allows advertisers, agencies and programmatic buyers to activate, optimise and measure campaigns across streaming and podcast inventory, supported by proprietary AI-driven optimisation and dynamic creative capabilities.

The company makes money primarily from audio campaign spend flowing through its platform, likely via platform fees or a take-rate on managed media spend, with potential software-style monetisation for advanced optimisation features. Its customers are brands, media agencies, programmatic buying teams and publishers seeking access to audio demand or monetisation infrastructure. The business has raised venture funding and expanded into Italy through the acquisition of Mentre.