Adwanted Group

Adwanted Group operates a portfolio model centred on B2B media infrastructure. It builds or acquires specialised workflow software and data products used in media planning, buying, ad sales operations and market intelligence, then monetises these assets via recurring subscriptions, licensed data access and operational platform fees. Around this software-and-data core, it adds adjacent revenue streams from consulting, industry publishing and events, which reinforce market presence and create cross-sell opportunities into the same professional customer base.

Adwanted Group is a French private B2B media technology and information company operating a portfolio of software, data assets, publishing, events and consulting services for agencies, advertisers, broadcasters and media owners. Its core products support media planning, campaign buying workflows, booking and invoicing, audience research, competitive monitoring and sector-specific operational processes across channels including TV, radio, out-of-home, display and audio.

The group generates revenue primarily from software subscriptions and paid access to media data and planning tools, with additional income from consulting engagements, event activity and advertising or sponsorship within owned media properties. Its acquisition history in the UK and US indicates a deliberate strategy to build an international media workflow and information platform rather than a single-product software vendor.