Adwanted Group
Media workflow software, data and industry services for advertisers and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SAS ADWANTED GROUP
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Head Office: Chez NowCoworking 40 Place du Théâtre 59800 LILLE
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- adwanted.com
What Adwanted Group does
Adwanted Group operates a portfolio model centred on B2B media infrastructure. It builds or acquires specialised workflow software and data products used in media planning, buying, ad sales operations and market intelligence, then monetises these assets via recurring subscriptions, licensed data access and operational platform fees. Around this software-and-data core, it adds adjacent revenue streams from consulting, industry publishing and events, which reinforce market presence and create cross-sell opportunities into the same professional customer base.
Category differentiation
Adwanted Group is not a single DSP or a conventional media agency. It is a multi-product B2B media software, data and industry services group serving agencies, advertisers, broadcasters and media owners.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adwanted Group is a French private B2B media technology and information company operating a portfolio of software, data assets, publishing, events and consulting services for agencies, advertisers, broadcasters and media owners. Its core products support media planning, campaign buying workflows, booking and invoicing, audience research, competitive monitoring and sector-specific operational processes across channels including TV, radio, out-of-home, display and audio. The group generates revenue primarily from software subscriptions and paid access to media data and planning tools, with additional income from consulting engagements, event activity and advertising or sponsorship within owned media properties. Its acquisition history in the UK and US indicates a deliberate strategy to build an international media workflow and information platform rather than a single-product software vendor.
Business model & monetisation
Adwanted Group monetises through recurring SaaS subscription fees for campaign management, planning and operational workflow tools; data licensing and paid platform access for media research, audience and inventory databases; usage or workflow-linked fees in booking, invoicing and trading systems; consulting retainers and project fees for advisory and implementation work; and sponsorship, ticketing and advertising revenues from its publishing and events businesses.
- Workflow software subscriptions
- Software Subscription
- Media data and research access
- Software Subscription
- Consulting and bespoke delivery
- Service Fee
- Events revenue
- Service Fee
- Publishing advertising and sponsorship
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Service
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Success Manager (H/F)(Mid-Level) | Adwanted Planning Solutions (Carthage) | Paris, France | |
| Data Manager (H/F)(Mid-Level) | Adwanted Group | Paris, France |
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Questions about Adwanted Group
What is Adwanted Group?
Adwanted Group is a private B2B media technology and information company that provides software, data, consulting, publishing and events for the advertising and media sectors.
Who uses Adwanted Group?
Its products are used by media agencies, advertisers, broadcasters, media owners, ad sales teams, planners, buyers and market research professionals, particularly in France, the UK and the US.
How does Adwanted Group make money?
It makes money mainly from software subscriptions and paid data access, with additional revenue from consulting projects, event activity and advertising or sponsorship in owned media properties.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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