Adwanted Group

The company operates a portfolio business model centred on B2B media technology and data assets. It develops and acquires software platforms for advertisers, agencies and media owners that support media planning, buying, selling, booking, invoicing and monitoring across traditional and digital channels. It also runs specialised media and out‑of‑home databases and information services that act as reference tools in planning workflows. Value is created by aggregating and structuring media inventory and rate data, standardising workflows between buyers and sellers, and providing tools that reduce operational friction in campaign execution. The group extends this with market‑specific planning and research platforms and industry events that deepen engagement with professional users in key geographies.

Adwanted Group is a France‑headquartered provider of media and advertising technology platforms and data services. It operates campaign management software, transactional marketplaces, media booking and invoicing tools, and large media databases covering print, radio, TV, digital and out‑of‑home channels, built both in‑house and via acquisitions (including SRDS, Mediatel, MediaSpecs and others).

The group earns revenue mainly from B2B software subscriptions, data and database licences, transactional marketplace and platform fees, events, and consulting. Its customers are media agencies, advertisers and brands, media owners and sales houses, and out‑of‑home and market‑specific planners (notably in France, the UK, US and Benelux), who use its tools to plan, buy, sell and monitor advertising inventory across channels.