Adwanted Group

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Adwanted Group has completed 10 acquisitions in the last 10 years to build a comprehensive suite of products, simplifying and automating the media buying and selling process.

Amazon Expands Ads Amid Privacy Law Confusion

AdExchanger’s news roundup covers two main threads. First, it discusses the U.S. state privacy law patchwork, noting how California’s CCPA set a template and Virginia’s VCDPA inspired others, while lobbying by Big Tech has watered down consumer protections and shifted attention to state legislatures. Second, the piece reports Amazon’s expansion of sponsored product ads to third-party sites—Pinterest, BuzzFeed, Mashable, Lifehacker, and sites run by Hearst Newspapers, Ziff Davis, and Raptive—with CPC pricing and traffic directed back to Amazon, as part of broader audience-extension strategies. The roundup also highlights related industry moves: MikMak’s acquisition of ChannelAdvisor’s shoppable media and brand analytics divisions; the FTC updating endorsement guidelines for the first time since 2009; and X (formerly Twitter) making X Pro (formerly TweetDeck) subscription-only. It also notes a trend toward services helping brands optimize cross-platform campaigns and ongoing leadership changes in advertiser associations and agencies.

Metaverse and AI: Agencies Innovate Amidst Industry Shifts

AdExchanger’s round-up covers ongoing metaverse and AI activity across major agencies and brands. It notes Microsoft’s continued metaverse infrastructure efforts (including Minecraft) and Nvidia’s partnership with WPP on a generative AI ad platform that will integrate tools from Adobe and Getty Images to produce 2D and 3D ad assets. The Metaverse Interoperability Forum convenes weekly to push cross-world interoperability. Publicis focuses on metaverse attention measurement; R/GA adapts attribution; Nike’s metaverse journey shifts from NIKELAND to Swoosh. In AI, WPP and Nvidia pursue a joint platform, with additional moves from Publicis Sapient AI Labs, Omnicom (with Adobe and Microsoft), and Stagwell AI initiatives. Airbnb reiterates an in-house agency model; HP in-houses media; Deborah Wahl joins Mediaocean’s board. Other notes touch Netflix password-sharing trends, European martech gaps, Bluesky’s growing user base, and Microsoft-Activision Blizzard’s CMA appeal strategy.