Boostr

Vice Media Tests Software To Automate Order Management

Vice Media is testing an integration between Boostr, a sell-side order management platform, and Prisma, Mediaocean’s digital ad campaign management product, to automate insertion order management. The integration aims to reconcile billing and campaign details in a single user interface, reducing email back-and-forth and manual data entry. Vice can automatically receive third-party delivery numbers from an advertiser’s ad server via Boostr on a nightly basis, eliminating the need to pull data from external systems. Boostr notes it works with around 120 publishers, while Mediaocean processes millions of direct insertion orders annually, representing tens of billions of dollars in ad spend. Executives say the integration supports faster campaign optimization and scalability of omnichannel revenue. Boostr founder and CEO Patrick O’Leary says insertion-order growth is expected to outpace biddable media this year, with industry players increasingly adopting software-driven workflows.

C2 Ventures’ First Investment Boostr Raises $7M At Triple The Valuation

C2 Ventures’ first major venture-round investment, Boostr, raised $7 million at a valuation that triples its prior year. Boostr is a software platform for sales planning and revenue management, with C2V joining MathCapital and industry veterans as new investors. The round aims to expand Boostr’s capabilities for streaming and cross-channel advertising, with clients including BuzzFeed, Complex Networks, and Vevo. Boostr plans audio selling integrations with Megaphone and Adswizz, plus out-of-home features, and expects connected TV and paid social extensions next year. Boostr employs about 60 people and intends to grow to 75 by year-end. C2V founder Chris Cunningham highlighted investor involvement across the ad-tech ecosystem, and the round marks the fund’s first participation in a larger VC round.