Basis Technologies

The company operates an enterprise adtech platform model. It builds and maintains a cloud-based media workflow and buying platform centred on an integrated demand-side platform. The platform creates value by consolidating campaign planning, activation, optimisation, reporting, and financial reconciliation for digital advertising across channels. Customers gain operational efficiency, reduced vendor fragmentation, and unified data and billing processes.

Revenue is generated through recurring and usage-based software access fees and through media activation economics. The business captures value when customers licence the platform on a SaaS basis and route media spend through the integrated DSP and related tools. Additional value and revenue are created by providing onboarding, training, and managed activation services that deepen platform adoption and media throughput over multi-year relationships.

Basis Technologies (basis.net, legally Centro, Inc.) is a United States–based advertising technology company that provides a cloud platform for planning, buying, and managing digital media. Its core product is a demand-side platform embedded in a wider workflow and automation stack that supports omni-channel digital advertising, including display, video, CTV, audio, native, search, social, and publisher-direct buys.

The company generates revenue from business customers that use its platform on a self-service or managed-service basis. Buyers include brands, agencies, and other organisations that run digital advertising and want a single environment to manage campaigns, data, reporting, and financial reconciliation. Revenue comes from software access fees, usage-based platform pricing, percentage-of-media-spend fees, and managed activation/service fees.