Basis Technologies
Omnichannel media buying and workflow platform for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Basis Global Technologies, Inc.
- Entity type
- COMPANY
- Founded
- 1985
- Headquarters
- 11 E. Madison Street, 6th Floor, Chicago, IL 60602
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- basis.com
What Basis Technologies does
Basis operates a B2B software-led advertising platform model. It creates value by combining media planning, buying, reporting, operations, and integrations into one system so that media teams can reduce tool fragmentation, centralise campaign data, and run omnichannel campaigns more efficiently. The business spans both platform software and execution services: customers can license the technology directly, use the DSP to transact media, and optionally buy managed strategy and activation services.
Category differentiation
This is the advertising technology company formerly known as Centro, not a generic IT consultancy or unrelated software business using the word basis. It is primarily a B2B media buying and workflow platform, not a consumer media brand or a walled garden ad platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Basis Technologies is a US adtech and martech software company that provides an omnichannel media buying and operations platform for advertisers, agencies, and in-house media teams. Its core products include a demand-side platform for programmatic buying, workflow and campaign management software, reporting and analytics tools, and enterprise integrations. The platform is used to plan, execute, measure, and reconcile campaigns across programmatic, search, social, direct, connected TV, audio, display, native, and digital out-of-home channels. The company makes money through a mix of software licensing, media spend-based platform fees, and managed media services. Its customers are business users rather than consumers, especially enterprise advertisers, agencies, traders, analysts, and technical media operations teams. Basis competes with large media buying platforms such as The Trade Desk, Google, and Amazon, while differentiating through cross-channel workflow integration and a more consolidated operating environment for media teams.
Company news briefing
Briefing updated:
Basis Technologies continues to be recognised as a strong performer among AI-native platforms amidst wider industry market shifts and competitor restructuring. Building on its ongoing thought leadership, the company shared strategic consumer insights through the ANA via VP of Research and Insights Maggie Nemoy, whilst also securing the No. 1 ranking on Fortune Media and Great Place to Work's Best Workplaces in Advertising & Marketing list for the second consecutive year.
Business model & monetisation
Basis monetises through enterprise SaaS licensing for its workflow, reporting, and media operations software; spend-based fees tied to DSP media buying; and service fees for managed media strategy and activation. Additional commercial value may come from enterprise integration and API-driven customisation within larger client deployments. Its monetisation is therefore a blended software-plus-transacted-media model rather than a pure subscription business.
- DSP media buying fees
- Percentage take-rate on transacted media spend
- Platform licensing
- Enterprise SaaS subscription for workflow, reporting, and operations tools
- Managed media services
- Service fee or retainer for strategy and activation
- Enterprise integrations and API-enabled customisation
- Contracted enterprise fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Basis Global Technologies, Inc.
IAB vendor record: 156
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Service
Competitors & alternatives
- Simpli.fi
Programmatic DSP and media software for advertisers and agencies.
- StackAdapt
Omnichannel DSP for programmatic advertising, email, data activation, and measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Integrated Media Planner(Mid-Level) | Integrated Client Solutions | United States |
Explore company relationships
Questions about Basis Technologies
What is Basis Technologies?
Basis Technologies is a B2B adtech and media operations software company that provides an omnichannel DSP and workflow platform for advertisers and agencies.
Who uses Basis Technologies?
Its users are mainly enterprise advertisers, agencies, in-house media teams, traders, analysts, and technical teams managing campaign execution and reporting.
How does Basis Technologies make money?
It makes money through enterprise software licensing, media spend-based platform fees on DSP activity, and managed media services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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