Basis Technologies

Basis operates a B2B software-led advertising platform model. It creates value by combining media planning, buying, reporting, operations, and integrations into one system so that media teams can reduce tool fragmentation, centralise campaign data, and run omnichannel campaigns more efficiently. The business spans both platform software and execution services: customers can license the technology directly, use the DSP to transact media, and optionally buy managed strategy and activation services.

Basis Technologies is a US adtech and martech software company that provides an omnichannel media buying and operations platform for advertisers, agencies, and in-house media teams. Its core products include a demand-side platform for programmatic buying, workflow and campaign management software, reporting and analytics tools, and enterprise integrations. The platform is used to plan, execute, measure, and reconcile campaigns across programmatic, search, social, direct, connected TV, audio, display, native, and digital out-of-home channels.

The company makes money through a mix of software licensing, media spend-based platform fees, and managed media services. Its customers are business users rather than consumers, especially enterprise advertisers, agencies, traders, analysts, and technical media operations teams. Basis competes with large media buying platforms such as The Trade Desk, Google, and Amazon, while differentiating through cross-channel workflow integration and a more consolidated operating environment for media teams.