Observed Signal · Sep 17, 2026 · Market Signal · Source: Basis Technologies · Impact: 5/5

Your Guide to Winning the Holiday Season

Executive Signal Summary

As VP of Research and Insights at ANA member company Basis, Maggie Nemoy spends her days researching shifting trends in ...

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Primary Reporting: Basis Technologies•Published: Sep 17, 2026

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Market IntelligenceOct 1, 2026

Fortune Media and Great Place to Work Name Basis to 2026 Best Workplaces in Advertising & Marketing List, Ranking No. 1 for Second Year in a Row

Basis has been named to the 2026 Best Workplaces in Advertising & Marketing List, ranking No. 1 for the second consecutive year.

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Market IntelligenceSep 17, 2026

Basis Featured in ANA: Your Guide to Winning the Holiday Season

Basis VP of Research and Insights Maggie Nemoy shares insights on shifting trends in a new ANA article, 'Your Guide to Winning the Holiday Season.'

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FintechSep 16, 2026

Market Map: 89 VC-Backed AI Startups Transforming Financial Services

Newcomer published a market map of 89 venture-backed startups leveraging AI in financial services, spanning lending, accounting, compliance, banking, and wealth management. The sector is gaining traction as investors bet on AI agents automating workflows. Notable fundraising includes Rogo's Series C and D rounds, Rillet's $100M Series C, Taktile's $110M Series C, and Basis's $100M Series B. Established players like Monzo and Digits are integrating AI features. The article also highlights incumbents acquiring AI startups, such as Thomson Reuters' acquisition of Materia and Bloomberg's agreement to buy Canoe Intelligence. Risks such as fraud and compliance failures are noted, referencing Delve's controversies and Synapse's collapse. The map focuses on startups selling AI tools to financial firms or directly automating financial services.

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