Reset Digital
Omnichannel programmatic adtech platform with managed services and white-label tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Reset Digital
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 369 Lexington Avenue, 3rd floor, New York, NY 10017
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- resetdigital.co
What Reset Digital does
Reset Digital creates value by combining proprietary programmatic software with managed execution services. Its core platform enables cross-channel media buying, while adjacent products add audience targeting, DCO ad serving, customer data activation, signal capture, measurement, and brand safety controls. This allows customers to buy either standalone technology, outsourced operations, or a bundled solution. The white-label offer extends the model by letting partners resell or deploy the stack under their own brand.
Category differentiation
Reset Digital is an adtech and programmatic media platform business, not a general digital transformation consultancy or consumer app. It should be distinguished from full-service agencies whose core offer is creative or brand strategy rather than proprietary advertising infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Reset Digital is a private US adtech company offering an omnichannel programmatic media buying platform alongside supporting products for targeting, ad serving, customer data activation, measurement, and managed campaign operations. Its stack spans connected TV, mobile, outdoor, desktop, linear television, and audio, indicating that it sells software and operational capabilities to advertisers, agencies, media buyers, and white-label partners. The company makes money through a hybrid model of SaaS licensing, platform access, white-label technology provision, and managed service fees tied to campaign execution and platform operations. In practice, it positions itself as both an AdTech vendor and an execution partner, combining proprietary tooling with hands-on implementation and programmatic trading support.
Business model & monetisation
Reset Digital uses a mixed commercial model combining SaaS-style platform access, likely spend-linked platform fees for programmatic activation, white-label licensing, and managed service charges. Revenue is generated from omnichannel media buying technology, ad serving and DCO tooling, CDP deployment, tracking and measurement products, and service fees for campaign management, implementation, brand safety, and reporting. White-label arrangements likely add recurring licence revenue and possible partner revenue-share economics.
- Omnichannel media buying platform
- Percentage Take-Rate
- Managed campaign operations and optimisation
- Service Fee
- White-label SaaS technology
- Software Subscription
- CDP, ad server, and DCO tooling
- Software Subscription
- Measurement and reporting services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Reset Digital Europe Ltd
IAB vendor record: 1162
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4, 5, 6
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1, 2
- Indexed sellers.json entries
- 74 · resetdigital.co
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Reset Digital
What is Reset Digital?
Reset Digital is a private US adtech company that provides an omnichannel programmatic buying platform, ad serving, data activation, measurement, and managed campaign services.
Who uses Reset Digital?
Its customers are businesses such as advertiser brands, agencies, programmatic media buyers, enterprise marketers, retailers, and white-label partners that need cross-channel advertising technology and execution support.
How does Reset Digital make money?
It appears to generate revenue through software licensing, white-label platform access, spend-linked programmatic platform fees, and managed service fees for campaign operations, implementation, and reporting.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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