iPromote
White-labelled programmatic advertising platform for agencies and reseller partners.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- 2KDirect, Inc.
- Entity type
- COMPANY
- Founded
- 2004
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- ipromote.com
What iPromote does
iPromote operates a B2B adtech platform model centred on enabling intermediaries to buy and manage digital media under their own brand. It creates value by abstracting the operational complexity of multi-channel campaign execution into a unified dashboard, API and white-label layer. This allows agencies and reseller partners to retain client ownership while outsourcing technology, workflow automation and, where needed, campaign operations to iPromote.
Category differentiation
iPromote is a B2B advertising technology platform and managed-service provider, not a consumer app or a standalone media agency. It is distinct from larger independent DSPs because its positioning is strongly centred on white-labelled reseller enablement and SMB-focused agency workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
iPromote is a digital advertising technology business operated by 2KDirect, Inc. It provides a white-labelled omnichannel advertising platform that lets agencies, resellers, media companies and other partners run campaigns across display, social, search, native, video and connected TV from a single interface. Its core offer is a DSP-style buying and campaign management layer combined with automation, reporting, API access and partner branding features. The company makes money by charging for platform usage tied to advertising activity, partner enablement and managed execution. Its customers are primarily businesses rather than end users, especially agencies serving SMB advertisers that want to offer multi-channel media buying without building their own ad tech stack or hiring deep in-house programmatic teams.
Business model & monetisation
The monetisation model is hybrid. iPromote likely earns a primary share from platform and media-spend-linked fees associated with campaign buying and management, supplemented by white-label platform licensing, managed service fees for assisted execution, and integration-related commercial arrangements for API-based partners. Commercially, it resembles a blend of SaaS access, percentage take-rate on media activity and service fees.
- Platform-based media buying revenue
- Percentage take-rate on advertising activity
- White-label platform licensing
- SaaS / software subscription or platform fee
- Managed campaign execution
- Service fee / retainer
- API and custom integration access
- Commercial integration or usage-linked fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
2KDirect, Inc. (dba iPromote)
IAB vendor record: 217
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Product Manager(Mid-Level) | Product & Design | Remote / Unspecified |
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Questions about iPromote
What is iPromote?
iPromote is a white-labelled omnichannel advertising platform operated by 2KDirect, Inc. that helps agencies and partners run digital media campaigns across multiple channels.
Who uses iPromote?
Its main users are agencies, reseller partners, media companies, advertisers and developers that need campaign management, automation, reporting and partner-branded adtech infrastructure.
How does iPromote make money?
It makes money through platform and media-spend-linked fees, white-label software arrangements, managed campaign services and partner integration-related revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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