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Human Craft, Chaos, and Creativity — Agency Value Shift

The webpage (published 2026-08-06) includes an IAB TCF vendor registry embedded in an article titled 'Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift.' It enumerates dozens of adtech, martech, publisher and data vendors with their declared IAB TCF purposes (consent and/or legitimate interest), special purposes, features, categories of data collected, data retention periods, and consent/tracking details (e.g., 'Cookies only'). The content functions as a detailed consent/TCF vendor listing showing how many vendors describe purposes such as personalised advertising, measurement, device identification, fraud prevention and audience understanding, plus retention and consent expiry values.

Mindshare Data Chief Ivins Wants To Tear Down Walls Around First Party Analytics

Mindshare created a Chief Data Officer role and hired Bob Ivins from Comcast to lead its data strategy as agencies push toward using first-party analytics. Ivins, formerly VP of Comcast's Business Intelligence Group and the Comcast 360 sales unit, has also held data leadership roles at comScore, Yahoo, Nielsen and I/PRO. In an AdExchanger interview, he argues for tearing down walls around first-party data to enable secure cross-asset data fusion, linking TV and online exposure to consumer behavior. He describes adaptive marketing as using real-time insights to drive a virtuous cycle of media investments, while noting DMPs have fallen short due to offline data gaps. Ivins discusses Mindshare's Core DMP expansion and references Twitter's MoPub acquisition and the Bluefin deal as signs of how publishers and platforms influence agency data strategies. He emphasizes collaboration within WPP and GroupM while focusing on Mindshare's data utilization.