iPromote

The company operates a B2B advertising technology platform that enables partners to plan, buy and optimise campaigns across display, native, video, CTV/OTT, search, social and Yelp‑based review formats from a single environment. It creates value by centralising cross‑channel campaign management, automation and reporting, and by offering white‑label delivery and an API so agencies, media companies and other intermediaries can embed its capabilities into their own offerings.

Commercially, it positions itself as infrastructure for resellers rather than as a media owner. It connects to multiple inventory sources and exchanges, then layers targeting, bidding and optimisation to execute campaigns on behalf of its clients’ end‑advertisers. Its model is to be the underlying demand‑side and workflow technology that supports large numbers of small and mid‑sized campaigns, especially in local advertising contexts, with low minimum spend thresholds.

iPromote (2KDirect, Inc.) is a United States–based digital advertising technology company providing an omnichannel media buying platform. It offers programmatic display, native, video, CTV/OTT, social, search/PPC and Yelp review‑based advertising, accessible via a white‑label interface and an API for partners.

The company focuses on agencies, media companies and marketing service providers that resell or manage digital campaigns for local and national advertisers. Revenue comes from platform and management fees charged as a transparent percentage of media spend (with CPM caps) and from fully managed and white‑label services, rather than from selling media inventory as a publisher or network.