iPromote

iPromote operates a B2B adtech platform model centred on enabling intermediaries to buy and manage digital media under their own brand. It creates value by abstracting the operational complexity of multi-channel campaign execution into a unified dashboard, API and white-label layer. This allows agencies and reseller partners to retain client ownership while outsourcing technology, workflow automation and, where needed, campaign operations to iPromote.

iPromote is a digital advertising technology business operated by 2KDirect, Inc. It provides a white-labelled omnichannel advertising platform that lets agencies, resellers, media companies and other partners run campaigns across display, social, search, native, video and connected TV from a single interface. Its core offer is a DSP-style buying and campaign management layer combined with automation, reporting, API access and partner branding features.

The company makes money by charging for platform usage tied to advertising activity, partner enablement and managed execution. Its customers are primarily businesses rather than end users, especially agencies serving SMB advertisers that want to offer multi-channel media buying without building their own ad tech stack or hiring deep in-house programmatic teams.